Have A Look At Some of The Premium Event Ticketing Features To Create Events In The COVID Era

1. Reserved Seating

Considering social distancing rules with mandatory masks becomes the norm in the upcoming months, organizing a reserved seating event where your attendees can choose their seats makes a lot of sense. Create seating maps with seating arrangements that adhere to 6 feet of distancing and your event good to go.

2. Pass On Fees

Enable the ‘Pass On’ fees feature to add the ticketing fee to your attendee’s ticket cost. We understand it has been a dry run for many event organizers which is why this feature will help stabilize your cash flow on the road to recovery.

3. Access Codes / Invite Only

An invite-only event will be in demand for the upcoming months where exclusivity runs high. With our Access Codes feature, sell event tickets only to those who have received your invite or access code through our event ticketing system. 

4. Questionnaires & Surveys 

Willing to go the extra mile and accommodate your event attendee’s wishlist? Make full use of our Survey feature to create logic-based questionnaires to gardener the best insights that can be leveraged at your next event. 

5. Discount Options

Event attendees are definitely looking forward to attending live concerts and shows, but need an attractive price point. Using different types of discounts, you can boost your ticket sales in a short amount of time.

6. Mailchimp Integration

Tell your loyal fans and audience that you’re back! Announce it all over your social media but make sure you drop them a personal message through our Mailchimp integration. An email with all the necessary information such as ticket prices, locations, and safety rules are crucial for all your upcoming events. 

7. Accept Donations

Times are tough which is why your community might come together for a charity event to help those in need. Accept donations easily with our Accept Donation feature available on the Online Ticket Store and Virtual Box Office. The best part is, there are “no Yapsody fees” on Donations. All the proceeds are directly transferred to your account and will not be charged for in your monthly invoice.

We’re sure these features will elevate all your upcoming event creation and ticketing needs. Don’t forget to explore all our 30+ Premium Features that might be well suited for your venue or event type.

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Event presenters have been using our MailChimp integration to build event momentum and boost their ticket sales. From the time you push out your big event invite to sealing the deal with an exclusive discount, here’s how you can stay consistent in building event momentum through email marketing.

1. The Big Announcement

Don’t confuse the big announcement with a big reveal. You need to reveal only so much to whet their appetite. Imagine a good movie teaser that makes you long for more. Your announcement should stir up their imagination only to be experienced fully on your event day. Time this mail two months in advance to help your potential attendees plan better.

2. What’s Going To Happen

A continuation of your announcement mail should extend itself with more details such as dates, ticket price, venue, location, headliners, keynote speakers, and so on to solidify their ticket-buying decision. Keep this email short and succinct with CTA’s placed for registration and RSVP smartly. 

3. For The Early Birds

Now that your audience knows about your event, it’s time to accelerate the momentum by pushing a discount. Our event ticketing platform makes it easier to create different types of discounts and tickets to match various phases of your event marketing campaign. These emailers are handy for any type of event where they weren’t entirely convinced of buying your ticket. Early birds are a way to quickly sell out tickets and create that sense of urgency among others

4. The Invite Your Friends Email

The initial phases of your email marketing worked in full effect and so did you discount emails. It’s time to keep that momentum going by creating a FOMO. Events are best experienced with family and friends. Give them a group discount and see your last batch of seats sell out like hotcakes. Invitations and referrals work really well because it’s vetted from someone they know and trust. You’re also turning ticket buyers into event marketers by further spreading the word and boosting your event momentum. 

5. The Know Before You Go Email

With decades of experience in helping event managers create successful events all over, it’s our tried and tested advice to keep everything crystal clear before your actual event happens. Your event attendees could use every last bit of detail that makes their event experience smoother. Expecting a bit of drizzle on your event day? Shoot out this mail at least one week prior to your event that’ll help your guests and attendees plan better. 

All good things come to end but that shouldn’t be the case with your events. Learn more about Best Practise For A Post-Event Follow Up to keep your guests engaged and excited about your next one.

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With your event approaching in a month or so, it’s time to kick your email marketing into high gear. We’ve witnessed plenty of event organizers miss out on this final push to bring in those last-minute RSVP’s. To remedy this, a highly recommended tactic for any type of event is a well-thought-out email marketing campaign before your event happens. 

Combined with our MailChimp integration and other event ticketing features, here are 5 must-send emails before your event happens: 

1. “Hype Up Your Sponsors” Email

Onboarding sponsors for your events are a definite boost to your overall event marketing strategy. Your guests associating your event with a well-known brand should be leveraged to the max. Send out an email with your official sponsors listed to add more credibility to your event. It can be targeted towards your old event attendees who might just buy a ticket because their favourite food chain is part of your event. Our ticket customization feature lets you feature your sponsors and upcoming events on the e-ticket itself too. 

2. “Bring Your Friends To…” Email 

• “20% Off For You and Your Friends”
• “Use This Offer To Bring Your Friends”
• “Limited Time Group Discount”

Emails with these subject lines have a good open rate because you’re offering your guests a chance to bring in people with whom they’d want to experience the event. Throwing in a group discount also triggers their ticket-buying behaviour immediately. 

3. “Seal The Deal” Email

So your event marketing campaign worked and potential ticket buyers ended up on your event page but they dropped halfway and couldn’t make a decision. With our Facebook Pixel Tracking, know where exactly your potential attendees dropped off in their buying cycle. Analyse that data and send them a personalised email that compels them to buy a ticket. This email is your chance to prove that you consider every attendee important. 

4. “Are You Ready?” Email 

A reminder mail is a must-send email as it’s important to stay in their minds throughout the journey. There should never be a drop in maintaining a connection from the ticket buying phase till the event attending phase. With a creative reminder mail, it’s time to hype them into the spirit of your event. 

5. “Know Before You Go” Email 

These type of emails is a must send 2-3 days before your event takes place. It could be anything and everything from things to bring along, dress code, directions to get there, check-in time, and other vital information that makes their event experience better. The only thing left to their imagination should be how grand your event is going to be. 

Even after your event is done and dusted, don’t let your email marketing trail go cold. Whether your event received luke-warm reactions or rave reviews from your guests, you should follow certain post-event protocols.

Read more on Best Practises For Post-Event Follow-Ups that will elevate your brand recognition.

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Luckily for you, creating an event on Yapsody is the only prerequisite for utilizing our event marketing tools and services to supercharge your audience reach. Here’s something your event marketers to amp up their efforts and reach a wider audience.  

1. SEO Optimization For Events

Screenshot – Yapsody Dashboard

When you start off by creating events on our Online Ticket Store, you can optimize those events to rank higher on Google Search. Using the right keywords and description, you can increase the traffic to your online ticket store. This is one of the highly recommended, cost-free methods of reaching the right audience.

2. MailChimp Integration 

Once you’re done publishing your event, the next step should be marketing it to your existing guest list. With our MailChimp integration, you can send catchy emails to your event attendees to update them about your upcoming event. Maybe throw in an early bird discount to quickly sell out the first phase of tickets. 

3. Premium Event Listing 

Many of our event presenters prefer to spread the word through our high traffic generating website. With our Premium Event Listing, you can increase your visibility by almost 10x by getting listed in your choice of event category. 

Screenshot – Premium Event Listing

4. Social Media Sharing

As an event presenter, the more channels you utilize to display your events, the better. Posting our events from our social media channels is a guaranteed approach for reaching a wider audience and increase your ticket sales. Our numbers speak for themselves. 

Screenshot – Yapsody Facebook Insights

5. Facebook Pixel Tracking

Optimizing and sharing your event pages isn’t enough to stay ahead of the game. You need to track your ticket buyer’s behavior and improve your strategy if required. With our Facebook Pixel Tracking tool, know exactly where your potential ticket buyers dropped off in their buying cycle to further improve your marketing tactics. 

6. Google Analytics Integration

Easy, reliable, and accurate. Our Google Analytics integration is one of the most sought after tools. In pursuit of that perfect event, it’s necessary to understand which channels worked best in increasing your ticket sales and which didn’t. With Google Analytics, you get valuable insights that streamline your entire event marketing campaign.

Looking to take marketing strategy up a few notches? Read how to Step Up Your Event Marketing Strategy in 2020. 

The post 6 Event Marketing Tools & Services To Reach A Wider Audience appeared first on Yapsody.

1. The Buzz

Also known as the invitation email, these emails are meant to captivate your audience. Get your thinking caps as on, as these emails need to be highly visual and to the point. Your invitation should be like a movie teaser with not much given away. Use videos and testimonials from your previous events to lure them with this type of email. Give them a clear CTA that leads to event registration. 

2. People Love Discounts

Your invitation email did a good job of hyping up your event with attendees even RSVPing Yes and Maybe to your event. This is the time to seal the deal by giving them the much-awaited early bird discounts. Our event ticketing platform facilitates Discount options that can be used with the ultimate flexibility. Check out 5 Types of Discount Options To Boost Event Attendance. 

3. People Tend To Forget 

It’s easy for your event attendees to forget about the invitation email you sent them a month ago. In a world of cluttered inboxes, it’s necessary to stay relevant in your audience’s mind. These emails should give them all the necessary event details and updates if any. Reminder emails are a great way of reminding old and new attendees to book tickets. 

4. One Last Reminder 

The date is set and the venue is ready to rock but you can hardly keep it together with pre-event jitters. Your pre-event email should be a one last reminder for your attendees as well to avoid last-minute goof ups. Line-ups, FAQs, local transportation, dress code, nearby hotels or restaurants, and so on. As an event presenter on our event ticketing platform, you can add custom FAQs on your Online Ticket Store itself.

5. A Thank You

A simple thank you goes a long way in creating an impression in your audience’s mind. A post-event follow email is a great opportunity to share the event highlight reel, photos, and promote your upcoming event. Learn more about Best Practices For Post-Event Follow-Ups.

As an event presenter on Yapsody, the possibilities are endless with our MailChimp integration. To start off with, promote upcoming events, send invites, give discounts, and remind attendees about your event. You can also send newsletters, targeted email campaigns and provide real-time updates to your attendees.

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Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

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PERSONALIZED EMAILS

Since we’re talking about maintaining a personal relationship with your customers, emails can work wonders. Apparently, personalized emails improve click through rates by 14%, which is huge if you’re familiar with the significance of numbers in marketing.

Design your email in a friendly tone and include a catchy call-to-action. Always include individual names of your customers to give it the extra personal touch, which genuinely shows that you are considerate about your audience.

There are many tools that help you craft your emails to suit your requirements and optimize your mailing list. If you’re an event presenter, hosting an event using Yapsody will help you on that front because we have a MailChimp integration tool that lets you import your contacts in order to send newsletters and invites.

TARGETED EMAILS BASED ON DEMOGRAPHICS

Instead of sending out a mass email to all the people who constitute your target audience, you might want to segment them based on your customers’ demographics because segmented emails get 50% more clicks as compared to mail blasts. The reason is simple – there are different reasons why different people belong to your target audience. Some of them may like you because your content looks relevant to them, while a different set of people might like your promotional gigs. You could separate out your customers based on quite a few factors, namely

• Gender
• Location
• Age
• Education level
• Purchase history
• Social media usage

Create mailing lists with people having similar attributes and send specially crafted emails to each one of them.

While most marketers usually collect relevant data during the signup process, recently they’ve discovered that third party apps like Facebook can also give them access to their customers’ details. When a person who’s interested gives his consent while entering your Facebook contest, you can actually gain access to his Open Graph data. Segmenting your customers couldn’t have been easier!

CATCHY CALL-TO-ACTION

When you include Call-To-Action (CTA) buttons in your email, make sure they’re clear and catchy, but not gaudy at the same time. You have to send out a clear message of what exactly the person will be discovering or doing by clicking on that button, and you have to make it visually catchy. Around 41% marketers have ranked CTA optimizations as extremely valuable, so you know this is some serious business.

CLEAR SUBJECT LINES

It is very difficult to strike the right balance between crisp and descriptive while coming up with a subject line. Your subject line has to fulfill many requirements in just 8-10 words, like

• It should be relevant and specific
• You should be clearly identifying yourself
• There should be an urgency of time depicted
• It should include your CTA

Some good examples for subject lines for contest invitation emails could be:

1. Our Sweepstakes is ON! Enter before Christmas to win $150!
2. Want to Win $150 for Christmas Shopping? Enter Our Sweepstakes NOW!
3. Show us Your Love by Voting and We’ll Show Ours by Giving You $150!

NEWSLETTERS

If you are an event presenter, you may be sending out regular newsletters to your subscribers and customers. You could simply have a section dedicated to your contest in one of your newsletters, or you could have an entire newsletter only for your contest. Include enticing contest images and a very brief description that interests them and intrigues them enough to click on that CTA button and participate right then.

INCLUDE AS A SIGNATURE

This is a new and different way to use email signatures for promoting your contest. Office workers spend 28% of their time reading and sending emails, which gives you enough time to make an impact through a regular mail. Simply include a very brief sentence about your Facebook contest and a catchy link or button in your signature, and ask your team to do the same. You can use a trackable link to keep a track of the number of clicks you get through these signatures.

ASK NICHE BLOGGERS TO PROMOTE YOU

Firstly, be aware of the people who influence your target audience. Next, reach out to them through promotional emails and request them to mention your contest in the content they put up. If you really want this to work, you have to make sure that your approach answers the basic what, where, why, when, why, and how that might prop up in their minds regarding your contest. Use Technorati or Klout to find out who are the key influencers in your industry. You can incentivize the promotion by giving them free coupons or gift cards in return for writing about your contest.

FOLLOW UP EMAILS FOR THE NEXT CONTEST

Once your contest is over and you’ve chosen your winner, it’s not the end. In fact, it’s quite like the beginning (remember what the snitch said in Harry Potter? “I open at the close…”).

Follow up on your entrants by sending them thank you emails or details about the next contest. You can also give them an advantage in the next contest because they participated in the previous one. The idea is to keep them engaged with your brand and updated with your latest on-goings. A happy customer is the one who can relate to your brand and feel connected.

IN CONCLUSION

Email marketing, I repeat, is an extremely effective tool and you can get tons of entrants by using it wisely. Just make use of the above tips and you’ll be good to go!

The post How to Promote your Facebook Contest using Email Marketing? appeared first on Yapsody.

Most event presenters must have come across this email marketing tool at some point, and for good reason: it’s one of the best mass mailing systems in the market, which is why Yapsody has integrated Mailchimp into its ticketing platform. We love integrating with other industry leaders which is why we offer some of the best features in the event ticketing industry.

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