Did the ticket sales of your last event fall drastically? Don’t be disappointed just yet. There are several things you could do. Some of them are:

• Partnering up – If you look at the marketing campaigns of certain event management companies carefully, you’ll notice how they partner up with some big brands to promote their event. With some prominent brands backing your event, it garners more support and is likely to increase your ticket sales. Also, having partners would help you reach out to more customers and would increase your exposure.
• Discounts – You must be having tools that help you track your ticket sales. If you think you are slowing down or lagging behind, offer discounts. By offering discount, you can attract more customers who were probably backing out after having looked at the price. At any rate, people love deals and offers. This is sure to get the party started.
• Social media – In the twenty first century when the world of social media is at your fingertips, you really shouldn’t have to worry too much. All you need is an efficient social media manager who knows what is to be done. If you aren’t on social media yet, you could be losing out on event goers. Embrace what this generation has to offer you. There are numerous platforms today, starting from Facebook to Instagram. Catchy headlines and vibrant images are sure to get their attention.
• Track links – It isn’t helpful if you spend millions of dollars on a marketing campaign that doesn’t seem to work. But how would you know? Tracking links, that’s how. These tracking links can help you analyse the marketing campaigns and policies that you have running and would tell you which ones are effective.
• Offline ticket sales – Who said it’s old fashioned? By just targeting people who would buy tickets online, you miss out on a large chunk of your audience. Sell tickets door to door or have onsite arrangements for tickets and sell
  event tickets online.
• Target interested buyers – Let’s say someone visited the event page you have on Facebook but didn’t purchase a ticket. So what? Do you let it go? Use the tools at your disposal to retarget these users.

These are just six ways of attracting event attendees. Look carefully, there are thousands of people just waiting to attend your event. You just have to set the right bait.

The post How can you improve your ticket sales in 2020? appeared first on Yapsody.

• Some people would advise you to study the work of your competitors and derive inspiration from them. But we would tell you to rather go through the success stories of other companies. You don’t have to do much. Just search for them online. You’ll find these stories to be incredibly motivational and inspirational. You would actually learn something from them.

• The field of marketing is constantly growing and expanding. There are new developments taking place every day and it is your duty to stay up to date. You could get together with your marketing team every week and discuss all the latest trends in the marketing world. You could even try to implement some of them into your marketing strategies.

• Don’t wait around, if you have a good idea, use it! Marketing campaigns are all about creativity. And as we all know, you can never predict when inspiration strikes. If you think you have a great idea, then use it! Or at least suggest it to the guys who are supervising the project. You need to start creating and innovating from day one itself!

• First and foremost, you need to identify the customers. Who are you marketing your casino event to? Who’s your target audience? Unless you define them, how do you intend to come up with a marketing strategy that revolved entirely around your customers? This should be your first step while coming up with a marketing strategy.

Thus you see chalking out a marketing strategy is no easy task. If you manage to keep these tips in mind, you’re bound to set yourself apart from the rest.

The post How To Boost Your Marketing Strategy And Start Creating Your Best Campaigns Yet? appeared first on Yapsody.

Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

The post Smart Tips for Effective Email Marketing appeared first on Yapsody.

SCARE THEM INTO SIGNING UP

Honestly, just haunt them. You think that cute little “Please enter your email address to subscribe to our pretty newsletters” is going to work? Picture this: getting viewers to subscribe to your newsletter is like telling a most caring, loving, and hopeful woman that her husband died – she won’t listen to you or agree until you shake her really hard and yell in her face that he’s dead. Pop-ups, scroll-triggered boxes, violently colorful “SIGN UP” buttons on every side of the page – do all of it till they get tired of ignoring and eventually subscribe.

THE FIRST IMPRESSION SHOULDN’T BE THE LAST ONE

How often have you stumbled across a website and actually have stayed on, clicked here and there, checked stuff out? Ain’t nobody got time for that, eh? And so is the deal with your website, too. People tend to “bounce” off the website after what is technically termed as “single-page sessions” (when someone leaves your website right off the first page without any further interaction) and this has many reasons:

1. Maybe the website wasn’t user-friendly
2. Maybe the entire information was in the first page (that’s a good thing)
3. Maybe it just wasn’t intriguing enough to hang in there for longer

Whatever the reason may be, if you want them to proceed to the part where they actually subscribe, you need to eliminate at least two of the above reasons.

“SHOW THEM THE MONEY!”

Viewers subscribing to your newsletter because they just found your website “so awesome it was hard to resist signing up” is too fairytale-ish – it sounds good, definitely, just too good to be true. On the other hand, you tell them subscribing at that very instant will get them a free goodie (which, incidentally, they’re not even going to use. Ever.) and you’ll have a database that can span the Great Wall of China in less than a week.

“SHOW THEM THE MONEY WRAPPED AROUND CANDY BARS!”

In other words, run a competition. It’s pretty much the same thing as incentives; only, incentives are a little laid back while competitions are, well, mad. People love a race – they’d run a rat race in spite of the fact that you stay a rat even if you win. Again, they don’t care what prize it is and how much they need it, they simply want to win. There, that’s the catch. Make sure your prizes are, however, centered around your event so that people who are genuinely interested in your event would sign up and not just people who want to win prizes. Alright, you’re being evil, but what was Satan but an angel?

At the end of the day, they HAVE to be too good to be true.

Nobody in their right minds would want to miss out on genuinely interesting content, and that’s exactly what you’ve to give them. Creating engaging content are three words that sound extremely simple and are just as tough to follow through. You need to understand that these people are going to receive your newsletter along with a hundred other emails saying “You’ve been awarded $1,000,000,000 by the Nigerian Prince!!!!” and that’s exactly what your content has to overshadow. So make sure it’s worth those billion dollars.

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