As we live in a tech-savvy world, there are several technology based methods that simplify your job of getting connected with your fans. It’s all about using the apt event technology and social technology to get the maximum out of the stocked up database.

Feedback Please

What is the best way to know about your fans likes and dislikes? ASK. Yes, asking them about their opinions, and seeking their valuable feedback help in discovering more about them. You shouldn’t hesitate to ask for their feedback – negative or positive; be open to them and see where and how you can implement them to give your fans a better and satisfactory experience.

 Be there on Social Media

We simply can’t do away with social media technology. It is here on this medium that you can get most of your fans, and understand them better. Facebook, Twitter, Pinterest, or Instagram, they are out everywhere. So, creating proper social media tactics to capture these fans will be a wise thing to do. Make yourself available in real-time on this platform to interact with them and get their immediate responses. Always come up with new and interesting contents on your social channels to keep them hooked, and also to get an idea of their activity on social media.

Using WiFi and Mobile Apps

Setting up Wi-Fi routers at event venue can prove to be a useful source to collect data. With fast Wi-Fi network connection, you can generate a vast pool of data, which when analysed properly can yield great results for your business. Mobile application is another effective tool to gather and analyse data. Based on the data analysis, you can identify those who are genuinely interested in you and build your marketing strategies without wasting time and efforts.

Involving your fans

The whole idea is about turning your event attendees to loyal fans. And that’s only possible, when they feel to be a part of your event. Giving them a sense of involvement through many ways can go a long way in building a strong relationship. May be an opportunity to sing along or interact with the performer can create more personalized experiences for them. You can reward your most loyal fans with ticket discounts or free tickets to increase their engagement.

So, let’s get on to utilize these ideas to give your fans an enjoyable experience as, you know, they are your sales driving force.

The post How to Increase Fan Engagement For your Events in 2020 appeared first on Yapsody.

Well, there’s always Snapchat. Wondering what that is or how it’s of any importance to you? Look at this way, this could be your best shot at SMM (social media marketing). It is a social media platform where you can share all kinds of photos and small videos with your friends. If you were to come up with marketing strategies, this would be the best way to power up your event. Pre event or during the event, this is the best way to keep your customers hooked. Why, even some of the biggest names in the industry are turning towards such social posts to promote their brands.

1) Wider Reach

Who uses Snapchat? The younger generation. Who’s your target audience? The younger generation. See the common factor? Duh, using Snapchat event campaign would give your marketing strategy a boost like no other. By using Snapchat for your event promotion, you would be giving off the impression that you’re “cool” and “hip”. Isn’t that what you want, anyway?

2) It’s An Event Enhancer

It is not just the pre event marketing that makes a difference, how you promote your event while it happens is important as well. Recently, participants in some of the most popular events kept snapchatting while the event was on. And let’s just say, it experienced an immediate surge in popularity.  An important aspect of PR is spreading the word, and Snapchat  can help you do that. Get a press release out. Use blog posts. Do whatever you think is necessary to convey the message.

3) Video Sharing

You know what’s better than an email blast? Sharing videos, live or otherwise. You could share a sneak peak of the upcoming event nearby, only to fuel the excitement of the eager customers. They’re fired up as it is, trigger a chain reaction of excitement and “I can’t wait anymore” via Snapchat! What could be better than that?

4) Competitions And Contests

Snapchat users love a good challenge. Organize some quizzes or little fun contests for them. For instance, if you’re having a concert by a famous singer, you could keep posting little titbits about the artist in question to keep the customer hooked. That would help with your search engine optimization as well.

5) Coupons Valid For Short Periods Of Time

Promoting an event is all about enticing the customer just enough to make them take the next step. You could post offers and deals, of course for short spans of time to intrigue them. In these cases, partnering up with other companies would do the trick. So what are you waiting for?

You’ve got your target audiences statistics, haven’t you? What’s the best way to reach out to them, according to you? The best part about Snapchat is that it’s not only for the younger generation. With social media platforms like this, promoting your events or concerts become exceptionally easy!

The post Benefits Of Using Snapchat For Event Marketing appeared first on Yapsody.

Data collection is important because you must exactly know your audience and who are the guests attending your event. Moreover, you must also capture the feedback of the audience to make next event successful. Finally, if you want some publicity, data is unavoidable for post-event media sessions to make an impact.

Depending on your event attendees and the nature of events, the most important data analysis you’d like to follow are the following:

It is Important to Know the Factors that Influenced Your Attendees

You must segment your market depending on the demographic data of event attendees. It will pave your path for a smoother next event. You must know the productivity of your email campaign, how many people turned out, how early did they register and what made them to take the decision to register for your event or concert? These are not omissible.

The Response to Your Invitation

You must judge whether your digital marketing strategies are working nicely by measuring sent vs. seen data. The CTR and conversion rate will offer you a valuable knowledge of the likeness or repulsion for your event among the masses. By utilizing the metrics, you can shape up, modify or change the next event’s planning.

The Turnout Ratio is the Next Important thing

You are ultimately trying to be profitable, right? It is therefore of utmost importance to check the Return on Investment (ROI) of your last event. Just check the ratio of total expenditure to total revenue collected and you would be more or less sure whether you need to do something spectacular for the next event or you have already done one.

The Impact of Digital Strategy

If you are an event pro, you understand the power of digital media very well. While it is unavoidable not to have a proper social media strategy, you must also know whether the one you have created for your next event is bearing fruit or not. This is equally applicable for a post event scenario.

Post Event Analysis

You must collect the feedback and suggestions after an event because no event is potentially the last event marketed and / or managed by you. The post-event metric will help you decide on a lot of attributes, including event venue, planning efficiency, event ticket selling prices and proper utilization of other digital metrics. You cannot take anything for granted, can you?

These are the data that tell you how well you have fared in event planning or marketing. If you have performed poorly, work hard.

The post Ways To Measure Your Event’s Success with Data Analysis appeared first on Yapsody.

Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

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