For all of you who have come in contact with the world of Digital Marketing, Search Engine Optimization is not a new term. But, if this is the first time you’ve heard about it, let me give you a little glimpse of what it is and how it can help an event presenter.

When you perform (SEO) for a website or webpage, you basically work around the content in such a way that your website or webpage ranks higher in the results of search engines like Google. This way, you increase the “organic” or “free” reach of your event’s page and reach out to a larger potential audience. SEO can be achieved through various parameters, which we will discuss further in this post.

But first, let’s walk through the process of carrying out SEO for your Yapsody Page.

Step 1: Create a new event or if you have an existing event, ‘Edit’ it.

Step 2: Once you are on the editing page, you shall see various tabs like Event Info, Pricing, Customize, etc. Select the ‘Marketing’ tab.

Step 3: Under the ‘Marketing’ tab, you shall see tabs like SEO, Text link and Button. Select ‘SEO’. You shall see the configuration window for SEO under this tab.

Once you are on this window, you shall be able to change the different parameters and see them getting reflected in the Search Result Preview at the top. Now, let’s delve a little deeper into these different SEO parameters.

Meta Title

This is the title of your webpage that will be the first thing that gets displayed in the search result. Consider this to be the heading of the search result. Whatever keywords you use in your meta title have to also appear in your event page’s content for maximum optimization. Keep it as relevant to the theme of your event as possible, while ensuring that it contains the kind of keywords your potential audience is most likely to put in as their search terms. Also, keep the title length less than 60 characters because titles having more than 60 characters are truncated by Google and shown with an ellipsis (…) at the end of the title.

Meta Description

This is a short summary of your page that will be displayed in your search result. Again, it has to be keyword-rich, informative, and attention-grabbing so that people are compelled to click on the search result after reading the meta description. Keep it less than 160 characters because Google will most likely truncate it if it exceeds that limit. When you are writing your meta description, think of it as an advertisement and make it very compelling and engaging. Be very specific with your keywords and include them at the beginning of the description.

Meta Keywords

If you have noticed, the above two fields both pointed out the significance of ‘keywords’. These keywords are phrases or terms that are very specific and relevant to your event. For example, if you are having a performance by the comedian Jeff Foxworthy in your casino that’s in Pendleton, your keywords could be: comedy, standup, Jeff Foxworthy, Pendleton, casino events.

Please note that if you type and save anything in the above fields, it will override your default SEO metadata created by Yapsody.

This feature is only accessible by the user who has the Event Management permission. Also, we want to inform our presenters that we are offering the SEO feature for you to better control your Event’s SEO. However, for specialist advice and guidance, we suggest that you consult an SEO expert.

Happy Ticketing!

The post Search Engine Optimization (SEO) For Your Yapsody Event Page! appeared first on Yapsody.

SEO Customization

Now, make your events more discoverable to your target audience by ranking them higher in Search Engine results. Yapsody allows you to perform SEO on your event’s page, letting you tweak and modify important parameters like Meta Title, Description, and Focus Keywords. When your event’s page ranks higher in Search Engine Results, it helps you drive more organic traffic to your page, which in turn translates to an increased number of attendees.

Facebook Pixel Tracking

With almost the entire world on Facebook, it now serves not only as a networking platform for individuals but also as a communication gateway between presenters and potential attendees. If you wish to gauge the effectiveness of your Facebook promotions, you’ve to keep a track of the conversions happening in your online store. In a few simple steps, you can now create a Facebook Tracking Pixel in your Facebook Business Manager Account and then integrate it into your online event ticketing system.

Postal/Zip Code Report Generation

While planning an event, it is vital that you pay attention to the artist as well as venue considerations based on the demographics and geography of your target audience. One strategic decision can make or break your event. This is why we’ve introduced Event Stats Reports based on zip codes. A feature that’s currently only available in the USA, Zip Code Reports will give you information about the areas having maximum ticket buyers and so on.

Ticket Descriptions

Provide your customers with an enriched ticket buying experience by associating a definition and description to every type of ticket. This way, your customers will always know what exactly they’re signing up and paying for. For example, for an Adults Only event, you can have a ticket titles ‘ADULT’ with a description stating that it’s only for people who are above 18 years of age. You can also mention perks associated with certain ticket types like ‘VIP’ in the descriptions.

Checkout As Guest

It’s been found that 35% of online customers abandon an online purchase because of forced event registration processes. In order to ensure that you don’t suffer from this loss, we’ve introduced the ‘Checkout As Guest’ feature that lets your customers purchase tickets without having to sign up with Yapsody. But, you’ll still be able to capture their email addresses and contact information as they’ll be required to submit these details towards the end of the transaction. So, it’s a win-win for everyone!

Want to try out all these features? Create An Event Now and experience the awesomeness of the revamped Customer Interface to sell event tickets online.

The post Yapsody’s Five Exciting Features For Presenters to maximize ROI appeared first on Yapsody.