Online Event Ticketing – Yapsody https://www.yapsody.com Ticketing Portal Mon, 15 Jun 2020 10:59:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://www.yapsody.com/wp-content/uploads/2017/09/favicon.png Online Event Ticketing – Yapsody https://www.yapsody.com 32 32 Creating Value Through Your Online Events In The COVID Era https://www.yapsody.com/ticketing/blog/creating-value-through-your-online-events-in-the-covid-era/ https://www.yapsody.com/ticketing/blog/creating-value-through-your-online-events-in-the-covid-era/#respond Fri, 22 May 2020 05:30:30 +0000 http://www.yapsody.com/?p=14730 With online events suddenly becoming the new normal for many during the COVID-19 era, as an event presenter how well have you adapted to the new normal? Chances are that...

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With online events suddenly becoming the new normal for many during the COVID-19 era, as an event presenter how well have you adapted to the new normal? Chances are that your event attendees might be lacking the benefits of an in-person event and looking for the next best thing which is an online event. 

We presented our COVID-19 Resources for Event Presenters two months prior which helped a lot of event organizers and venue owners to streamline their offering accordingly. In this blog, we will help you further enhance your online event offerings. 

Here’s How You Can Create Value Through Your Online Events In The COVID Era 

1. Understand The New Landscape

We’ve witnessed many event organizers jumping on the bandwagon of creating online events across any and every platform to keep their brand presence alive. It’s understandable considering that your event revenue has taken a hit, but it’s crucial to identify the purpose of every platform and why you’re audience is on it and create events accordingly. Learn more about Choosing The Right Platform For Live Streaming Online Events

2. Dial-Up The Engagement 

Once you’ve zeroed in on your choice of online platforms, you need to create an engagement calendar with content pieces that would be tailored to your audience. Dialing up your engagement levels is crucial to building your brand presence in this new competitive landscape. Be honest about what your attendees really value from your events and it will become easier for you. 

3. Deliver Unexpected Experiences

People attend events and shows with the excitement of experiencing something new or meeting someone new. Running into something new and exciting should be a norm for your online event as well otherwise every other live stream will start running stale. Think of creative ways to pack a punch and leave them wanting more. 

4. Highlight Key Sessions On Social 

Just like how you would post a highlight reel and stories on your Instagram after an event is done, similarly, your online event attendees expect a certain level of remembrance tokens on social media for your online events. Maybe you could have a Q&A session with them or take requests or ideas for your next event. This keeps the ball rolling and keeps your engagement levels high.

We hope these highlights help you amp up your strategy for the coming months. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. 


COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31st December 2020 on all events created before 15th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

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As A Concert Manager, How Do I Retain My Event Attendees? https://www.yapsody.com/ticketing/blog/as-a-concert-manager-how-do-i-retain-my-event-attendees/ https://www.yapsody.com/ticketing/blog/as-a-concert-manager-how-do-i-retain-my-event-attendees/#respond Tue, 31 Mar 2020 05:36:56 +0000 http://www.yapsody.com/?p=13262 Your events might be on hold, but that wouldn’t stop your party people searching for similar options online, right? As a concert manager, it is natural to feel disheartened with...

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Your events might be on hold, but that wouldn’t stop your party people searching for similar options online, right? As a concert manager, it is natural to feel disheartened with all your event investments already made. We at Yapsody strictly believe in social distancing but not social isolation and that’s exactly the motto that is being taken into consideration for most of the event organizers all over the world as the entertainment and hospitality industry sails together through this. 

You’ve must’ve noticed musicians, artists, and performers going LIVE on their social media accounts to host watch parties with their fans. It’s time you also took the virtual route to host your events online and bring the world a little bit closer (without getting too close off course) during these times. 

As A Concert Manager, Here’s How You Can Retain Your Event Attendees:

1. Move Your Events Online

First things first, it’s about time you move your events online. We understand the fact that you might probably not get the attendee response and vibe of a live music concert but this is the closest your guests and ticket buyers are getting to your event and performances. Learn more about Changing Your Upcoming Event To An Online Event with Yapsody.

2. Choose The Right Platform For Streaming Online Events

Get a head start with our  COVID-19 Event Postponement and Management Tips to help you change your event into a web event. Once you’ve successfully postponed your events and planned your communication around it, it’s time to choose the best online streaming platform based on your audience. From webinars, podcasts, live music concerts online, and behind the scenes, you can choose from a wide variety of content formats to retain your event attendees.

3. Ask Your Attendees What They Expect From You

As an event organizer, this is the best time for you to operate and gather intel from the safety of your nest. Asking your event attendees what they want and expect from your events is a crucial piece of data for retaining them currently and for your future events. Learn more about Asking Attendees What They Want with our Questionnaires and Surveys feature. 

We hope you make full use of our event ticketing system for your online events. With Yapsody you can always choose to Pass On your ticketing fees to your attendees and take advantage of our credit period to save your money during this critical phase. 

If you have any queries while setting up your online events, reach out to support@yapsody.com

We hope event organizers and concert managers all over the globe are taking the necessary social distancing protocols for their safety. The world needs more people who can bring communities together online during these unprecedented times. Stay tuned for more tips on handling the COVID situation and learn more through our COVID-19 Resources for Event Presenters.

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Our Event Ticketing Features Recommended By Non-Profits https://www.yapsody.com/ticketing/blog/our-event-ticketing-features-recommended-by-non-profits/ https://www.yapsody.com/ticketing/blog/our-event-ticketing-features-recommended-by-non-profits/#respond Tue, 28 Jan 2020 05:00:05 +0000 http://www.yapsody.com/?p=10581 Caring and sharing for your community is one of the most amazing feats event organizers can achieve. At Yapsody, we empower our event managers to create non-profit events by offering...

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Caring and sharing for your community is one of the most amazing feats event organizers can achieve. At Yapsody, we empower our event managers to create non-profit events by offering them a FLAT 50% rebate on their event ticketing fees. Using a smart combination of our extensive features, they have been bringing people together for fundraisers with our event ticketing platform. Check out some of our event ticketing features recommended by non-profits. 

1. Flat 50% Rebate

Hands down one of our most-used and highly recommended features by non-profit event organizers. We realize that non-profit organizations exist for the betterment of our society, hence we do our bit of providing them a low-cost system to create and sell event tickets online. 

“Yapsody fees are significantly less!”

Amy Boulton, Development Manager of The Noah Webster House

Read our case study to know how Noah Webster House improved its sales with our offer. 

2. Online Event Ticketing 

Our premium event ticketing involves no setup costs and no monthly subscriptions. Another reason why non-profits like to get the most out of our robust platform for all their online event ticketing needs. 

“What other companies sell as add-ons or enterprise-only features are standard with Yapsody. This tells me that Yapsody puts its customers first.”

Chase Palmer, The Hope for Fertility Foundation

Read our case study to understand how Hope for Fertility used our Features.

3. Event Setup Wizard 

Many a time, non-profit event presenters coming on board with us have no idea about online event ticketing. With our event setup wizard, it’s easy for inexperienced users to also create multiple events and ticket types seamlessly. 

“Yapsody makes it easy to customize the events for our museum with the various options offered for event set-up. I like that we can add a photo to the event information and give a lot of details about the event on the initial screen. Plus, we can create different categories for tickets, such as age ranges for children’s tickets for our children’s event programming.

Yapsody definitely saves time in our event management.

– Nancy Bradley, Rock Ford Foundation

Check out how Rock Ford Plantation seamlessly forayed into online event ticketing.

4. Reserved Seating 

Many fundraisers and charities keep switching between general admission and reserved seating depending on their guest exclusivity. With our system, non-profits were able to combine both reserved and general admission sections in their events. 

“Yapsody has provided us with a very intuitive system to use with the flexibility to have general admission or assigned seating as we need for an event.”

Mark Brown, Treasurer of USC Rip City Basketball

Check out how USC Rip City used our features in adapting to their massive growth.

5. 24/7 Support

Everything from the free account walk-throughs to online chats and the ad-hoc phone support, our 24/7 support team is available to resolve them all. 

“What really sets Yapsody apart is the excellent customer service.”

– Kevin Colwell, Assistant Director of Kemptville Youth Musical Theatre Company

Read more about their rocking customer support experience here. 

6. Reports & Analytics

With this feature, event management for non-profits went a few notches up with 24/7 access to data, reports, and check-in tools on any device. 

In the past, we had no way to see if everyone had arrived on site. Our offline tickets couldn’t be tracked. It was great to be able to know when everyone had arrived on site. Selling tickets before the event massively helps us with our costs. Another great benefit is being able to use either Yapsody’s mobile apps or a simple QR reading app to check people in.”

– Phil Stollery, Wotton-under-Edge & District Round Table 974

Read more about their journey with Yapsody here. 

Looking to boost your non-profit event ticket sales? Sign Up Here to carve your success stories.

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7 Expert Tips To Handle Event Day Challenges https://www.yapsody.com/ticketing/blog/7-expert-tips-to-handle-event-day-challenges/ https://www.yapsody.com/ticketing/blog/7-expert-tips-to-handle-event-day-challenges/#comments Mon, 20 Jan 2020 05:00:54 +0000 http://www.yapsody.com/?p=10221 No matter how long you’ve been in the event industry, event day jitters can affect even the best of us. Months of planning and organizing can still land your event...

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No matter how long you’ve been in the event industry, event day jitters can affect even the best of us. Months of planning and organizing can still land your event in a soup if not handled with care. As a global event ticketing platform, our features are tailor-made to simplify your event creation, promotion, and ticket selling process. All of which have a binding effect on your event day. How to make the most of it? 

Here are 7 expert tips to handle your event day challenges. 

1. Not Sending Last-Minute Reminders

In the past, we’ve witnessed event presenters exceeding their audience expectations just because they communicated clearly and avoided last-minute doubts. Either through our event marketing tools or our MailChimp integration, event presenters add an additional layer of clarity. Sending out a reminder emailer or posting on social media one day prior to your event is a simple but overlooked strategy to handle your event day challenges. Learn more about 5 must-send emails to your event attendee.  

2. Trying To Micro-Manage 

We’ve seen plenty go wrong when one team member tries to micro-manage the entire event. If you’re the team leader, you cannot single-handedly take care of everything and then end up creating a mess. You should delegate tasks equally to your online and offline teams to avoid any last-minute troubles. With our user management feature, you should assign specific roles and permissions to each member based on their role for a hassle-free event day. 

3. Slow Check-In

Long queues can be frustrating while attending events no matter where you are in the world. An unavoidable part nonetheless, it’s your responsibility to streamline the security and check-in process. Make sure your security team is the first point of contact for your attendees which is followed by the ticket check-in. With our apps YapScan and YapStat, event presenters let their mobile devices do the hard work on the event day. 

4. Making Your VIPs Wait

Imagine being a VIP you’ve invited to your event only to be kept waiting in the queue. They’ve bought VIP tickets for a reason and that reason is to have a premium event experience from start to finish. Our Reserved Seating feature is meant for event presenters who want to hold special tickets for their VIPs or sponsors. Avoid event day hassles when it comes to selecting seats and sections for those who are paying a hefty ticket fee. 

5. Unannounced Guests

So your event marketing paid off and now you have more attendees than expected at your venue. Make sure you have enough seats and venue room to handle all the last-minute attendees before giving them a cramped up space. With our Multi-Currency support for both online and offline payment methods, accept any form of payment from your event attendees. 

6. Questions Are Great, If You Know The Answers

Event day jitters also affects attendees with thousands of queries popping up in their mind. Can I pay for my ticket at the venue? How do I use my discount code? What time does the event end? Rest assured, we tackle each and every one of them with precision. Yapsody’s 24/7 customer support are the Jedi of solving event ticketing queries for both, the event presenter and the ticket buyer.

7. Caught In A Tight Spot

The universal rule in the event industry is to expect the unexpected. Maybe your keynote speaker caught the flu or your on-ground staff got stuck in traffic. Being an event organizer requires you to think in tight spots to avoid spoiling the event experience for your audience. Make sure you come prepared with a contingency plan A, B, and C that will be appreciated by your attendees in case a situation goes out of hand. 

These 7 expert tips will surely help you handle your event day challenges like a pro. Learn more about Designing The Ultimate Event Experience here.

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YapWrapUp: 19 Things We Did In 2019 https://www.yapsody.com/ticketing/blog/yapwrapup-19-things-we-did-in-2019/ https://www.yapsody.com/ticketing/blog/yapwrapup-19-things-we-did-in-2019/#respond Tue, 31 Dec 2019 05:00:17 +0000 http://www.yapsody.com/?p=9649 2019 was quite an eventful year for us. Being an event ticketing platform, helping presenters create, promote, and sell their event tickets online turned out to be another defining year...

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2019 was quite an eventful year for us. Being an event ticketing platform, helping presenters create, promote, and sell their event tickets online turned out to be another defining year for us. More than 100k presenters sold millions of tickets online all thanks to their dedication of bringing people together. Throughout the year, we scaled up our functionality in tangent with our clientele requirements which helped them design greater event experiences. 

So, here’s a glimpse of 19 things we did in 2019 to elevate our event ticketing platform for event presenters and their attendees worldwide. 

1.Website Revamp

At Yapsody, we believe in refreshing our user experiences to evolve further as one of the best event ticketing platforms out there. Our website went through a total revamp in May that improved our website speed, structure, ease of usability, and navigation. 

Screenshot – Yapsody Website

The Yapsody website enhancement has led to significant improvement in our website ranking by 50%. We saw a significant increase for new presenters signing up with Yapsody. All the brownie points go to our tech, design, and marketing teams for meeting the deadlines. 

Screenshot – Enterprise-Grade Features

2. Event Marketing Services

Part of our revamped website involved an introduction to our service offering for our users worldwide – Event Marketing Services. We started offering event marketing services to our presenters under which we collaborate with them through co-branded blogs, social media promotion, and a host of SEO services to amplify their event marketing efforts. We understand how taxing it can be to organize an event and handle all the nitty-gritty of it. Our event marketing services let event presenters rest easy as our team of marketing experts handled their promotional activities. 

Screenshot – Yapsody Facebook Page

Our event posts shared on Facebook and Instagram have generated the best levels of engagement, with posts crossing the 500,000 mark.

3. Google Analytics

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

  • Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
  • Track real-time sales conversions and create customized reports to understand the figures better.
  • Find out how long your visitors spend on which page and which page is getting more traffic.

4. Premium Event Listing 

With our new addition of Premium Event Listing in 40 major cities worldwide, presenters were able to list their new and upcoming events on our geo-targeted event page for FREE and increase visibility by 10x.

Screenshot – Yapsody Event Page

With a premium listing, we also promoted their events on Facebook, Instagram, and Twitter (and LinkedIn, depending on the nature of their event)

5. Global Language Selection On Mobile 

We don’t let any ticket sales get lost in translation. Our event ticketing platform was already supporting 15 prominent languages from across the globe. We integrated our global language selection on mobile devices as well making it easier for our event presenters to reach audiences from all over the globe. 

6. Adding ​Instagram Feed to the Online Ticket ​Store

To make sure event attendees stay updated with our event presenter’s social feed, the functionality to add an Instagram handle on their Online Ticket Store was implemented. This made it easier for their audience to stay updated with their social feed for quick updates during ticket purchasing. 

7. Events Calendar – WordPress Plugin

We also launched “Yapsody Events Calendar” for those event presenters who own a WordPress Site. This plugin helped display their Yapsody events on their WordPress site in a Calendar view. On click of the event from the calendar, the attendee was redirected to the actual event page of the venue where they could purchase tickets.

This plugin bridges the gap between the presenter’s WordPress platform and Yapsody Online Store to market their events on their website pages within a calendar. This Calendar will dynamically display events on the calendar as and when an event is added, updated or deleted in the Yapsody Box Office platform, in short reducing the load over the presenter to manually add events on their site for promotion and marketing of their upcoming events.

8. Wix Integration

Our event presenters onboard are a sharp lot who know exactly what they want in creating that memorable event experience. Considering the evolving landscape of our business, the need for custom functionalities gets requested from us occasionally. With our flexible event ticketing platform, they were able to raise a request which was then rolled out by our tech team quickly. Similar to our WordPress plugin, we got a special request from presenters who needed a calendar plugin for their Wix plugin. Needless to say, we obliged them.

9. Mollie Integration 

Our event ticketing platform supports all the major payment gateways such as PayPal, Stripe, WePay, Sage, and many more. This year, we also added Mollie to our arsenal which is one of the best payment collection options for our event presenters across Europe. 

10. Super-Powered Support 

Our Support team truly are the Jedi of the Yapsody universe where they not only handle the queries of event presenters but also their ticket buyers. Our job is to facilitate an end-to-end smooth operation and that’s what we delivered on a 24/7 basis. For us, every event presenter is equally important, whether you sell 10 or 100,000 tickets for your event. With over 2000 monthly support tickets, we were able to achieve 95%+ satisfaction. Over the last twelve months, our CSAT scores for both ticket buyers and presenters have been over 95%

11. Customer-Centric Programs 

During the year, we have further enhanced our Customer Support to facilitate our event presenters in their event creation journey right from the time they sign-up to their event creation. Our team is available 24/7 if you ever get stuck or have any queries while setting up an event or even when your event is on-sale and is always available at hand to provide you with guidance via live chat, email, or schedule a callback.  Through our various client onboarding and retention programs, we have made it our goal to support our client’s revenue generation quest through event ticketing in every aspect possible.

12. Exclusive Seasonal Offers

Considering the evolving nature of the hospitality business, holidays and topical seasons around the world is a golden opportunity for event planners to create an event quickly without burning a hole in their pocket. We rolled out 3 exclusive offers during Halloween, Christmas, and New Year. Much to our presenter’s delight, it truly was a merry time to combine this holiday offer with our low ticketing fees. 

13. Discounted Tiers 

We saw a lot of our clients move up through our discounted tiers – Gold, Platinum, and Elite as part of our Loyalty Program. Our Discounted Tiers is one of the many reasons why Yapsody is preferred among event presenters worldwide. Combined with our low ticketing fees and pass on fees feature, the potential for boosting ticket sales went way higher.

Screenshot – Pricing Tiers

14. Solving Challenges For Nonprofits  

Noah Webster House organizes community-based events catering to various ages from cemetery tours to lectures. To simplify the process of selling their event tickets online, they researched several online ticketing systems. Listing their events brought about a set of challenges. For starters, it wasn’t feasible for a nonprofit organization like theirs, from a pricing standpoint. The presenter was required to pay $2 a ticket for tickets that cost $10 or less. Besides this, they did not have a single platform where they could view all their upcoming events. Instead, they were only able to create links for their individual events and were allotted event ID numbers. There was no scope of personalization, making the process a disorganized affair.

Development Manager of Noah Webster House, Amy Boulton says, “Yapsody is a great site, particularly for non-profits.”

The museum organizes multiple events throughout the year. It only made sense to make the switch to Yapsody, because they didn’t have to pay a high flat fee on tickets priced low. Apart from the reasonable fees, she was exceptionally pleased about being able to have a branded URL and an exclusive store of their own for no additional costs.

15. Creating Consistency for Community Caterers 

One of the biggest challenges for a catering company like Georgia Smoke is consistency in its quality of service to its community. They always use the freshest ingredients and cook everything to order so nothing is out of place. From sourcing ingredients to serving the food hot, they never resort to cutting corners. Having raised over $25,000K for Friends of Disabled Adults & Children (FODAC) previously by serving 4,000+ oysters, Georgia Smoke wanted to upscale their logistics for the Seventh Annual #OysterRoast in terms of event creation, ticketing, and consumer support. 

“Yapsody had a good deal for nonprofits and I chose it. The system is easy to duplicate events and has good deals on nonprofit events. Their customer support is helpful, quick, and fast. The last thing I need to worry about during these events is ticketing; I trust Yapsody to do its part while I do mine.”

– John R. Lenz, Georgia Smoke BBQ

Yapsody proved to be the perfect mix with features like Pricing for Non-Profits, 24/7 Customer Support, Event Setup Wizard, and Surveys. Being such a well-known caterer in Atlanta, Georgia Smoke BBQ  exceeded expectations by staying indispensable in their quality of service through Yapsody’s ticketing service. And after it was all said and done, the community’s fundraising total for FODAC pushed past $25,000.

Read more of our success stories HERE.

16. Implemented ABN for Australian Events

Many of our Australian presenters requested to include ABN (Australian Business Number) on the transaction receipt because in Australia it is a legal requirement that their ABN is included on all receipts that they issue. We have implemented the request in such a way that if any event presenter is adding company information under business details settings then that information will show under the receipt.

17. Implemented Custom Reporting 

We made enhancements to our reporting module to better represent data and facilitate analysis for our event presenters. Within our Attendee List Report, there were changes done to provide data to clients including transaction time as well as a provision to display the information based on time of purchase. This helped our event presenters to manage and gather information about their attendees in a more detailed format.

18. Accepting Donations Made Simpler

Yapsody allows you to accept donations from both the Online Ticket Store and the Box Office.
Our presenters requested the “Accept Donation” button in the left column under the Support and Contact Presenter button on the event landing page where the Get Ticket is shown. We have implemented this change globally for ease of access.

19. Working Towards 2020 

2019 was all about revamping and re-working on many aspects of our product that will have its ramifications in 2020. Come 2020, we will be launching Yapsody 3.0 for our event presenters and hospitality enterprises worldwide. Needless to say, it will come loaded with a fresh set of features and integrations that will make ticketing and revenue generation easier for both the presenter and their event attendees.

That’s it from our YapWrapUp: 19 Things We Did In 2019. Stay tuned to the Yapsody blog for more updates. 

We hope all you event presenters are having a busy time with sold-out venues. If you’re someone who loves bringing people together for an unforgettable event experience, then Yapsody is the perfect fit for you. Sign Up as an event presenter to elevate your event ticketing and revenue generation experience with our Enterprise-Grade Features. 

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How Talent Buyers Can Save Your Entertainment Business https://www.yapsody.com/ticketing/blog/how-talent-buyers-can-save-your-entertainment-business/ https://www.yapsody.com/ticketing/blog/how-talent-buyers-can-save-your-entertainment-business/#respond Mon, 11 Nov 2019 09:25:40 +0000 http://www.yapsody.com/?p=8394 If you’re running a casino, hotel, restaurant, club, or theater providing some sort of entertainment value, you must be familiar with talent buyers. For the uninitiated,  a “Talent Buyer” is...

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If you’re running a casino, hotel, restaurant, club, or theater providing some sort of entertainment value, you must be familiar with talent buyers. For the uninitiated,  a “Talent Buyer” is someone who can source, secure, and manage any form of entertainment for your venue. If your business is new and lacking in the entertainment front, here’s how talent buyers can save the day.  

Understanding Your Audience

A good talent buyer knows exactly which talent works best for your audience, making them an asset in boosting your business. You cannot host a musical at your theater if stand-up comedy is what works best with your audience. A professional talent buyer’s network includes performers, musicians, DJs, record labels, and media outlets which boosts footfalls to your venue.  They are tuned into the trends of the entertainment industry, so it’s guaranteed that they’ll bring value for your money.

Sourcing and Negotiating

You may feel you can negotiate with artists to perform at your venue. But, the entertainment business strives on trust. Having attended plenty of events, talent buyers have established their trustworthiness.  They’re a wizard in summoning talent that fits your budget. Sourcing popular talents comes with a lot of negotiation where even after sealing the deal, they might be a no-show due to unforeseen circumstances. A good talent buyer will have a contingency plan for a situation like this, thereby saving your money and reputation. 

Communicating and Executing

Suppose you’ve booked an iconic musician like Gary Allan to perform at your casino. The name itself will draw in the masses. But in many cases, the talent might be new and upcoming which your audience might not have heard of. In this case, your talent manager will develop an event marketing plan to target audiences that actually books the ticket. He will have his own logistics crew to execute the finer details, taking a huge load off your shoulders. 

Renting the Venue

So, your first event at your new restaurant went exceptionally well and now people want more. In the future,  you wish to host a fundraiser at a bigger, more premium venue to further cement your brand in the market. Arranging production services from a talent buying platform like Yapsody can further streamline the production and ticketing services which are crucial as well. Apart from selling out tickets for your fundraiser cookout to a larger audience, your brand name gets cross-promoted just by being associated with a premium venue. A win-win that was possible with a talent buyer and ticketing system by your side. 

With Yapsody by your side, you can streamline your entire talent buying and ticketing process. Our platform gets you a broad pool of multi-genre artists who have decades of experience in providing top-notch entertainment.

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Your 2019 Guide To The Most Effective Event Promotion Channels https://www.yapsody.com/ticketing/blog/2019-guide-to-the-most-effective-event-promotion-channels/ https://www.yapsody.com/ticketing/blog/2019-guide-to-the-most-effective-event-promotion-channels/#respond Fri, 22 Mar 2019 12:42:30 +0000 https://www.yapsody.com/?p=3614 Marketing events and devising how to sell event tickets online can be chaotic in 2019. Here’s a guide for the most effective event promotion channels that will take your event...

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Marketing events and devising how to sell event tickets online can be chaotic in 2019. Here’s a guide for the most effective event promotion channels that will take your event marketing ideas a notch up.

Create Blog Posts

If your company has an active official blog, use it to publish posts that will boost your event marketing. Make sure your content offers value to the reader before selling the event directly. Do a series of interviews with the event presenters that will deliver event context to prospective attendees.

Film a ‘behind-the-scenes’ video to showcase the amount of careful planning that goes into organizing an event and publish the video on the blog. Using visuals creates an engaging yet informative experience for viewers. Avoid content that is extremely promotional.

Find A Ticketing Platform

While expecting your audience to turn up on your platform to buy tickets is a fair expectation, think from their perspective. If they are unaware of your ticketing platform, they won’t be able to discover your events. 

Partner up with a third-party that has already invested in promoting its online event ticketing platform. This platform spends its time and resources in gauging your audience’s behavior and conversion patterns when it comes to selling event tickets online and coming up with cool promotional event ideas.

This significantly enhances potential ticket sales, while saving you the hassle of starting from scratch and entering the conversion funnel.

Leverage the Power of SEO

Simple as it may sound, a lot of event planners tend to overlook this basic traffic-generating activity. This works on two levels – introducing your upcoming event to audiences searching for relevant knowledge on the web and creating awareness among potential attendees.

Develop a consistent keyword strategy that is in context with your competition’s rankings as well as the relevance of your offerings. Ensure that your website is mobile responsive as that directly impacts the ranking and conversion process.

Reach Out to Past Attendees

In the quest to acquire and retain larger audiences, don’t forget to reach out to those who’ve already vouched for your effectiveness in the past.

If you have already held an event or if you have some registrations for parallel events, then these guests should be your first set of invitees. Encourage them to spread the word by offering them unique referral codes that can be easily shared in their social network. Earn your registrations by offering them a discount on new event registrations.

With this event marketing plan, you can not only explore the right audience but also influencers and evangelists on how to promote an event successfully.

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Best Things That Happened in 2015 At Yapsody https://www.yapsody.com/ticketing/blog/yapsodys-2015-year-in-review/ https://www.yapsody.com/ticketing/blog/yapsodys-2015-year-in-review/#comments Thu, 31 Dec 2015 14:27:21 +0000 https://blog.yapsody.com/?p=891 The post Best Things That Happened in 2015 At Yapsody appeared first on Yapsody.

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Yapsody’s 2015 Year in Review

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How To Plan The Perfect Christmas Event https://www.yapsody.com/ticketing/blog/five-steps-to-a-merry-christmas-event/ https://www.yapsody.com/ticketing/blog/five-steps-to-a-merry-christmas-event/#comments Mon, 07 Dec 2015 06:37:25 +0000 https://blog.yapsody.com/?p=850 For an event presenter, Christmas is yet another excuse to party. It’s that time of the year when every single soul is happy and finding reasons to rejoice. While hosting...

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For an event presenter, Christmas is yet another excuse to party. It’s that time of the year when every single soul is happy and finding reasons to rejoice. While hosting an event during this period looks like a fun idea, it can prove to be just as exhaustive when you’ve to struggle for venues and caterers and every little thing to make your event a merry one.

What kind of Christmas?

As preposterous it sounds, you have to briefly chalk out the kind of Christmas event you want to organize. It could be a small dinner party in a pub or a restaurant, or a shared party night, all depending on the kind of guests you’ll be having, your budget, and of course, your organizing capabilities. If you have a small team, it won’t make sense to join a big party. And if your guests have family commitments, they won’t prefer dancing till the sun comes up, so a lunch would be a great option. Even teaming up for events like a concert event, or ice skating, pose as good ideas. Be sure about the event timings, though, whether it’ll be during daytime, evening, or night.

It’s a Date!

Choosing the right date is extremely important, because a wide range of factors have to be considered – availability of your key clients and team members, availability of venues, the nature of your event, etcetera. At the same time, it has to be as close to Christmas as possible. Select a few potential dates and send them around in your office to see which ones are preferred the most. Weekends aren’t popular for corporate parties, but you can make sure everyone ends up having fun. A weekday would be good, but if the event is going to result in hangovers, you could probably allow your team members to come to work a little later than expected.

Where, exactly?

After choosing a date and setting the per head budget, your next stop is selecting the venue. Again, a wide range of factors have to be considered. If you’re not providing transport, choose a venue that’s close to train or bus stations, and onsite or nearby accommodation would be an added bonus if your guests are planning to stay the night. Find out the catering packages offered by the venues and seal the best deal, but always remember – the best option need not be the cheapest one. To avoid extra decorations, you could replace a conference suite with a quirky venue, like a castle or a boat. Do visit the site and talk to the venue manager to obtain all necessary details so that you get a fair idea of what you’re getting already, and what more is required. Lastly, don’t forget to read the terms of the contract and the charges thoroughly before signing.

A little bit of Sparkle

Because, it’s Christmas! No party can be complete without entertainment (and booze, of course). You could have a costume party, or one with a color theme, to make it interesting for your guests. To get them in the mood, start with some festive arrival drinks like Christmas cocktails or hot mulled wine. Having small gigs to start the party, you could have a wine tasting quiz, or a magician, to get people from different teams to talk to each other. There are plenty of ways to add entertainment to your party – circus acts, bingo, karaoke, murder mystery, comedians – you just need to choose some depending on your budget and time constraints.

Those small little things…

Finally, take care of the finer details. Send out the party invites to all your guests and make sure you’re requesting them for details regarding dietary or other requirements. Using Yapsody, you can have a dedicated page for displaying details of your event and managing your registrations.

Once you receive the RSVPs, work the table plan. Devote some time to figure out who should be seated next to whom, and you could plan a seat swap after every course so that there’s scope for mingling.

Next, draft a full itinerary of your event to make sure nothing goes awry. Include all the little details, the timings, locations, and contact details for everyone who’s involved. Ensure that every supplier has a copy of the itinerary. You can sit back and hope for everything to fall in place, but just in case something goes amiss, make sure the suppliers know whom to contact in case of an emergency.

Lastly, hire a photographer to capture the memories. You can put these pictures up on the Facebook page, company blog and website, and other channels so that everyone has access to the fun moments they were a part of.

Oh, and the bit after the last one, but definitely not the least one – Yapsody wishes you a very Merry Christmas!

 

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How To Plan And Promote Your Thanksgiving Event Effectively https://www.yapsody.com/ticketing/blog/how-to-plan-and-promote-thanksgiving-event/ https://www.yapsody.com/ticketing/blog/how-to-plan-and-promote-thanksgiving-event/#respond Mon, 16 Nov 2015 09:44:39 +0000 https://blog.yapsody.com/?p=821 Since your first event with us, you’ve been thanking us for our services. So, today, on account of Thanksgiving, we want to take a moment and thank all our presenters...

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Since your first event with us, you’ve been thanking us for our services. So, today, on account of Thanksgiving, we want to take a moment and thank all our presenters and customers for making Yapsody the best ticketing platform.

Well, since we’re not really bringing you a turkey or some wine, we’re not really the best, are we? But, we’ll try to compensate by reminding you why you’ve always chosen us, and why you should choose us yet again for hosting your Thanksgiving events.

Holiday events can be pretty rough, because they bring along quite a few problems:

  1. WAY TOO MUCH COMPETITION

Now, there’s something you can never be thankful for. A lot of event presenters will be having similar kind of events, and sometimes, even around the same venue as yours. In these cases, you have to stand out in order to persuade the audience to register for your event. With Yapsody, your customers will be free from convenience fee, transaction fee, or any other kind of fee that tends to annoy them and even cancel their plan of attending a certain event. Easy registration equals more registration.

  1. LESS VISIBILITY

This one’s a corollary of the previous point. A bigger competition will also reflect on the social media. So, if you want people to notice and remember about your event, you have to be very active on the social media. Yapsody has an amazing set of social media widgets that allow sharing and updating about your event on Facebook, Twitter and other channels directly from your event page. You can also use the Call To Action feature on your Facebook page to let your customers buy tickets by clicking on that itself and getting redirected to your Yapsody Online Ticket Store.

  1. LAST MINUTE COMMUNICATION

It’s not news that everybody is busy during a holiday, so it’s extremely difficult to contact people on these days. If you’re hosting an event and have hundreds of attendees, communicating last minute changes would seem like an almost impossible task. Almost, because it’s actually not impossible. Yapsody offers you the MailChimp integration tool that you can use to import all your customers’ contacts into your MailChimp account and email them important details about the event without a hassle.

And, we’re always there for you.

If you need any kind of support or guidance with your ticketing, you can always contact us through our 24/7 live chat and email, call us, or simply drop by at our office. Also, for tips on promoting your event on the social media, and other managing & marketing tips, you can read through our blog that has extensive posts on how to make an event successful. And, of course, Happy Thanksgiving!

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Celebrate Halloween 2015 with Yapsody https://www.yapsody.com/ticketing/blog/celebrate-halloween-with-yapsody/ https://www.yapsody.com/ticketing/blog/celebrate-halloween-with-yapsody/#respond Thu, 15 Oct 2015 11:36:46 +0000 https://blog.yapsody.com/?p=780 After Christmas, Halloween is the most expensive holiday for Americans. From candies to costumes, Halloween sure as hell manages to scare you when you calculate your expenses and check your...

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After Christmas, Halloween is the most expensive holiday for Americans. From candies to costumes, Halloween sure as hell manages to scare you when you calculate your expenses and check your bank balance. In such situations, nobody is going to go for events with ticket prices that can burn a hole all the way through their pants, which is why Yapsody should be your ticketing choice as a presenter.

New Year, Halloween, Christmas, or even Doomsday for that matter, Yapsody’s General Admission events are always going to be FREE. And if you choose Reserved Seating, you won’t have to pay anything more than the regular fees because it’s a holiday. And, for too many cherries on the top, Yapsody lets you enjoy these features for free, too –

  1. Social Media Promotion

Our social media widgets make integrating your Yapsody Online Ticket Store with Facebook, Twitter, and your blog a lot easier. You can also publish your events from Yapsody directly on your Facebook page or Twitter. This way, you can effectively keep your attendees informed about your events.

  1. Email Promotions

Yapsody gives you the MailChimp integrating tool that allows you to import your list of customers and their contacts into your MailChimp mailing list.

  1. Instant Access To Ticket Sale Proceeds

We have PayPal, Stripe, Meritus or Authorize.Net payment processing to enable you to receive ticket sale proceeds directly into your account immediately. You won’t have to wait for your event to get over.

Premium features like Reserved Seating ensure a quality ticketing experience and a system that’s tailor-made to suit your ticketing needs. Though these are the only paid features on Yapsody, we assure you that shedding those few shillings will definitely be worth it. Stop letting unnecessary surcharges scare you when you can register your event at Yapsody now for FREE. We’re the only ones to provide a online event ticketing system that’s easy-to-use and professional at the same time. Best-Of-Both-Worlds candy, anyone?

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Yapsody Yapscan App – Ticket Scanning App for Android Devices https://www.yapsody.com/ticketing/blog/yapsody-yapscan-ticket-scanning-app-now-on-android-devices/ https://www.yapsody.com/ticketing/blog/yapsody-yapscan-ticket-scanning-app-now-on-android-devices/#respond Fri, 05 Jun 2015 11:04:35 +0000 https://blog.yapsody.com/?p=566 The Yapsody YapScan App (or YapScan) was introduced for Android phones because we wished to extend our support to all our presenters and make ticket validation an easier process for them. Well, that was the...

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The Yapsody YapScan App (or YapScan) was introduced for Android phones because we wished to extend our support to all our presenters and make ticket validation an easier process for them. Well, that was the plan, anyway. We, at Yapsody, don’t think progress is made by flaunting what we’ve done. We also accept our flaws and rectify them, which led us to releasing this brand-new version of YapScan, your handy Ticket Scan App, redesigned for our presenters right from scratch!

WHAT IT DOES

Gone are the days of placing hefty, suited-up security guards at the entrances to validate your attendees. With the new YapScan update, you can easily validate your entrees by scanning QR codes, manually entering names or e-ticket numbers or using gestures to scroll through your list of attendees. Plus, all data is synced real-time between your device and Yapsody servers to prevent the same ticket from being used for multiple entries and to make sure that even last-minute sales are validated.

WHAT IT DOES, WELL, PART TWO!

YapScan is a big cardboard box filled with all these amazing candies

  • Ticket validation by:

–          Scanning QR codes printed on e-tickets.

–          Manually entering names of attendees.

–          Manually entering ticket numbers.

  • Real-time syncing between your devices and Yapsody servers to make sure that

–          No same ticket is used for multiple entries.

–          Last-minute tickets are also validated.

  • Easy viewing of attendance statistics right on your device.
  • Allow every staff (with a separate login credential) the permission to validate tickets online on a person-to-person basis.
  • The “unscanning” function can be allotted to a specific management staff by issuing separate permissions for the same.
  • Scanning access for a specific event can be restricted on a person-to-person basis.
  • If an event allows multiple entries, the number of scans/check-ins per ticket can be preset.
  • You can set alerts for different types of tickets. For example, for adult tickets, your entry staff will be alerted to check IDs of attendees for age proof.
  • The scan time for your staff can be preset.
  • Offline Scanning, that is, all data pertaining to your event will be downloaded and saved to your device. So, even if your connection goes off, you can still continue scanning. Sync with the Yapsody servers will be restored the moment the connection is back on.

Learn more about reasons to use ticket scanning apps here

All of this aside, you know what the best part is? This box of candies is ABSOLUTELY FREE! And so are our General Admission events. So, sign up now and set up free online ticketing for your event! Happy Ticketing!

Yapsody YapScan App - iOSYapsody YapScan App - Android

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