1. Figuring which One to Go for

It’s difficult to figure out which social media site is best for your business. But, every S has a unique feature and offers something to their target audience. What works for one may not work for the other. In this case, Google Ads is a key tool to understand your target and effectively run your business.

It’s best to decide which site to go based on your product needs and demographics. Look for sites that let you showcase your organization on a large scale. An event organizer will prefer to use Youtube, Instagram, Tumblr, and Facebook over LinkedIn, which is more for professionals. And for inspirations, ideas and to keep a tab on competitors, Pinterest is a useful site. ‘Pin it’ whatever you think it will serve your purpose.

2. Getting your Audience Hooked

To get online users to spend maximum time on your page and to have a good number of followers, understand your audience’s likes and dislikes. Your job does not end with posting videos, pictures or tweets; it is important to keep them engaging. Facebook, Youtube, and Twitter users are young and they like interesting videos, pictures and appealing content. Seek their feedback and be pro-active in replying to their queries.

3. Give and Take Process

Social media is a give and take process. Follow people on blog sites, Google+, Flickr, and other sites, and they will do the favor of following you. Start commenting, liking, and re-tweeting posts of others and in return, they will start visiting and commenting on your page. ‘Repin’ what others have pinned on Pinterest. This is a simple strategy to connect with them.

4. Mind what you Post

For the sake of making a campaign go viral, some organizations stoop low and resort to negative activity. Remember, what you posts are always under someone’s scrutiny. Your posts shouldn’t hurt someone’s religious sentiments or play with someone’s feelings and emotions. It’s better to remain true to yourself. Your social media tactics should be meaningful and add value to your campaign. Otherwise, you may even lose what you have.

The post Social Media Know Hows in 4 Steps appeared first on Yapsody.

1. FLYERS

If you know the groups that belong to your target audience, you might as well figure out their hangouts. For events that are centered around the youth, you could try hanging flyers in cafés, malls, multiplexes, and gyms. Make sure your flyers attract eyeballs and give essential information about your event like the day, date, time, venue, how to register details on how to buy event tickets, and a brief description of what your event is about.

2. EVENTS

To know what kind of people are likely to attend your event, you’ll have to attend other events yourself. Get yourself passes to the kind of events your potential attendees are likely to attend, and have one-to-one conversations with them. Don’t have a high sales pitch, but while you’re chitchatting, let it subtly slip that you’re going to organize a similar event.

3. MEDIA ATTENTION

The key to a good event is thorough understanding of your audience. This also includes knowing what they might be interested to read or listen to. Get in touch with writers and shows that broadcast similar content, and request them to put up information about your event, too. Make sure you don’t miss out on the finer wh- details.

4. TALK ABOUT IT A LOT

Though it seems obvious that your friends and relatives are going to attend your event because, well, it’s YOUR event, it really isn’t. We take this assumption so casually that we even forget to inform them about the event at all. Keep dropping your event’s details in between conversations because it’s the simplest form of mouth-to-mouth marketing, and all the more effective.

5. MEET THEM

True, webinars and chats are doing pretty well, but nothing beats pop-ups. Have a promotional activity that’s engaging and amusing right on the streets where your target folks are most likely to hang out. You can also put up stalls and booths near your event’s venue and give out stickers or t-shirts to tell people about your event. Having it near your event’s venue will directly attract people who stay or work nearby, and are likely to drop by for your event.

The post Offline Marketing Tips For Your Event appeared first on Yapsody.

PINTEREST, THESE ARE PRESENTERS. PRESENTERS, THIS IS PINTEREST!

There, you’re already through the introduction! Let’s get you guys to know each other better by quoting some amazing facts. Starting with Pinterest –

1. The age of an average Pinterest user is 40.
2. According to 2014 statistics, Pinterest is the fastest growing social media platform.
3. And it has seen a 66% growth in the previous year in pinning.
4. Pinterest has over 72 million active users on a monthly basis, and as you read this, many more are joining it.
5. This is the best one – Pinterest is second only to Facebook in terms of driving traffic to websites.

Moving on to the Presenters, there’s just one amazing fact – they are amazed at how terrific Pinterest is and are going to start using it the moment they’re through with this article.

NOW THAT YOU’RE INTRODUCED, LET’S TALK BUSINESS.

Think of Pinterest to be similar to Google, only it’s really similar to Google Images. Plus, it has a huge advantage over Google Images, because it won’t just return one image, it’ll return ALL images in your board. Imagine the kind of things you can showcase – infographics about your event, the venue, the cuisine, keynotes, and so much more!

You’re definitely going to build up boards around your event, so here are a few suggestions to get you started –

1. Highlights of the previous events
2. Keynote speakers at your event
3. Sponsors and exhibitors
4. Venue: give them photos of everything the venue offers – a good view, ambiance, food, everything.
5. Place: tell them about the city you’ll be hosting the event in – the restaurants, tourist attractions, hotels and motels
6. Available transportation – public or booked.
7. Preferred clothing for the event
8. Packing instructions, in case it’s an international concert event and they should be equipped with certain commodities to make it through the climate there.
9. Create a blog board if you own a blog.

And remember to always make sure you put in relevant keywords when you’re naming the board. Always.

HOW TO KEEP IT GOING…

Building boards is useless if you’re not having a consistent pinning rate. For optimum benefits, try a pinning rate of 10-20 times a day, and make sure it’s not all at once. You can use Buffer for that, which makes using Pinterest a cakewalk. Also, make sure your pins are rich in keywords, and even though 500 words are allowed, try to make it as concise and crisp as you can.

Be a part of relevant groups because this will let you be a part of conversations, will give you good exposure and you’ll have higher chances of being followed by fellow members. You can use the PinGroupie tool to look for groups with a specific keyword so you can be a part of the ones related to your event. There are lots of groups with broader topics and quite a lot that are specific. Look at them as opportunities and make sure to choose wisely.

The post How To Promote Event Successfully On Pinterest appeared first on Yapsody.

Well, you’re not to be blamed entirely because definitely, if you haven’t been using the social media strategy to promote your events, it’s just because you aren’t well “updated” about it. Let us do the honors, in that case!

TWIT-BITS OF TWITTER MARKETING

What’s the first thing that comes to your mind when you think of Twitter? Okay, the blue bird, and? Yeah, 140 characters, and? Oh, come on! If there’s one thing Twitter is so full of, it’s the hashtags! Hashtags are the most effective AND effortless means to promote your event on Twitter (and Facebook, too). All you need to do is come up with a short, witty and crisp hashtag related to your event and throw it around every tweet about your event. If your hashtag is eye-catchy, people will be using it, too, and it’ll soon be a buzz.

Let’s face it – there are very few enthusiasts around twitter who’ll just casually slip in hashtags to your event in their tweets for nothing at all. So, loosen up things on your end and offer a free entry or gift hampers to a lucky user for using your hashtags.

If the event you’re hosting is a big affair, you can level up and commit an entire Twitter account for the event, instead of hashtags. This way, you’ll have a one-stop site for everyone who wishes to know anything about the developments in your event.

Shake up your tweets every now and then! You DO get pissed, don’t you, if your mom keeps reminding you to do the same thing over and over again? Well, your followers will get annoyed, too, if you keep on announcing that your event is coming. Instead, tweet about upcoming events – sponsors, giveaways, online contests – to keep them engaged and entertained.

Lastly, it’s good to ask for retweets, as long as you don’t overdo it, because then you’ll be looked at as if you’re heavily desperate to make this work out.

THERE’S A REASON FACEBOOK HAS ‘EVENTS’ – USE IT!

Status updates and personally pinging friends on Facebook are fine, but when you’re talking about a real event and big promotion, that won’t work. Your statuses are likely to get lost in the stream of profile picture updates, vacation photos and “10 things you never knew about blah” posts. And just how many chat windows are you planning to pop-up to copy-paste-send the same message? Not only is it tedious, but it’s impersonal and has a negative impact.

What you can do is create a Facebook Page for your event, and then create a Facebook Event from that. Creating a Facebook Page has many side-benefits, like:

• You can have a “Like” button on your personal blog or website for the event.
• Anyone can be invited to the Event you create.
• You can rely on the targeted Facebook ads to reach out to non-friends or followers who might be interested in your event.

The key to social media marketing is SHARING. Whatever you do, the progress you make, keep your followers updated on Twitter and Facebook (they being the largest platforms) so that your event doesn’t seem distant to them.

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

The post Event Promotion Hacks For Facebook And Twitter Marketing appeared first on Yapsody.