Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from these choice options ideal for event marketing.

1. Facebook

With a minimum of 2.19 billion monthly active users, Facebook has retained its position as the social media channel with the widest reach. The network allows you to reach the most varied of audience in terms of geo, gender, as well as age. Today, everyone from your newly born to your 96 year-old grandma is on Facebook. Even the house cat has an account. This is the channel for you if you are looking to reach out to the maximum audience to sell tickets online.

2. Instagram

Instagram has a slightly different approach to advertising and appeals to those with a high sense of visual aspect in their event. It’s popular with the millennial generation, especially women. Ideal for art festivals, dance performances, F&B events and the likes, Instagram is poised as the perfect social media channel to promote your exquisite pictures and videos.

3. Twitter

If you are looking to reach the wittier section of the millennial generation, Twitter is the network for you. It’s a fast-moving platform said to reach its post peak within 18 minutes. It’s best to have a new witty remark ready to keep relevant.

4. Snapchat

Snapchat is considered the trendsetter among social media channels. It offers you a unique mix of a younger crowd slewing towards the fairer sex.

5. LinkedIn

LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions. LinkedIn is especially useful in the Education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.

6. Pinterest

This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.

Choose Wisely

Remember, while marketing on these platforms, you not only need to keep the target audience in mind but also how you present your content to them. For example, while long textual marketing techniques may work on Facebook, visuals are the way to go on Instagram.

The post The 6 Ultimate Social Media Channels for Event Marketing appeared first on Yapsody.

Firstly, Pinterest is for specific people, so unless your event fits the general mood of people on Pinterest, there is no use promoting it there. Secondly, you need to create your own board on Pinterest before promoting.

Putting pins

Pins are a specialty of this site which you have to put on the boards. By organizing your board you can attract a lot of followers who are interested in the ‘pins’ on your board. It is an effective way of making lots of people interested in you event in a short period of time and sell tickets.  Your pins should be relevant to the event that you are promoting.

Hashtags everywhere

Hashtag is the most effective way of SMM and also tracking the demographics of engagement. One can’t do promotions in social media without hashtags. In Pinterest hashtags are of primary importance for any post to be noticed. Whatever is the subject of your event, you must add related hashtags to ensure that it reaches people who also use the same hashtags. With hashtags one can gain several followers in a single day.

Traditional advertising

Surprisingly Pinterest still allows you to advertise your event in the old fashioned way. Though the feature hasn’t been developed fully yet, but you can join the list of people waiting to advertise with them. It is similar to Facebook or Instagram where you find promoted posts. Similarly Pinterest wants to have a promoted pins feature that will make your pins visible to a lot more people and help event organizers to sell tickets online through the platform. This will be an extremely conducive method of advertising once it’s developed.

Have good pictures

In Pinterest pictures hold a lot of value. If you wish to campaign successfully for your event, you will need to have a lot of really good pictures. Look at any other company’s boards for reference.  Your promotion shouldn’t be blatant; it has to be garbed in something attractive. Pictures enable you to attract people and then you can promote your event to thorough these pictures.

Have a business account

In Pinterest you can have an account tagged as a business account. Here you can measure the various demographics like popular pins, viewers of your pins, etc. it helps you make a survey of trends and your performance in the site.  Used effectively this can yield a lot.

The post Quick Tip: Getting the Most out of Pinterest in 2020 appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

1. Figuring which One to Go for

It’s difficult to figure out which social media site is best for your business. But, every S has a unique feature and offers something to their target audience. What works for one may not work for the other. In this case, Google Ads is a key tool to understand your target and effectively run your business.

It’s best to decide which site to go based on your product needs and demographics. Look for sites that let you showcase your organization on a large scale. An event organizer will prefer to use Youtube, Instagram, Tumblr, and Facebook over LinkedIn, which is more for professionals. And for inspirations, ideas and to keep a tab on competitors, Pinterest is a useful site. ‘Pin it’ whatever you think it will serve your purpose.

2. Getting your Audience Hooked

To get online users to spend maximum time on your page and to have a good number of followers, understand your audience’s likes and dislikes. Your job does not end with posting videos, pictures or tweets; it is important to keep them engaging. Facebook, Youtube, and Twitter users are young and they like interesting videos, pictures and appealing content. Seek their feedback and be pro-active in replying to their queries.

3. Give and Take Process

Social media is a give and take process. Follow people on blog sites, Google+, Flickr, and other sites, and they will do the favor of following you. Start commenting, liking, and re-tweeting posts of others and in return, they will start visiting and commenting on your page. ‘Repin’ what others have pinned on Pinterest. This is a simple strategy to connect with them.

4. Mind what you Post

For the sake of making a campaign go viral, some organizations stoop low and resort to negative activity. Remember, what you posts are always under someone’s scrutiny. Your posts shouldn’t hurt someone’s religious sentiments or play with someone’s feelings and emotions. It’s better to remain true to yourself. Your social media tactics should be meaningful and add value to your campaign. Otherwise, you may even lose what you have.

The post Social Media Know Hows in 4 Steps appeared first on Yapsody.

I won’t deny, social media definitely consumes a lot of time, and for busy people like y’all, it can wreck your schedule. But, there are ways to manage it, and here I’m going to explain five top ones:

ON THE CLOCK

Event planners practically live off clocks and calendars, so this shouldn’t be a tough one. When you sit down to post event updates on social media to sell your event tickets, you might get distracted really easily, especially when there’s always that ‘View 10 New Tweets’ and ‘20+ New Stories’ popping up again and again. To top it all, you now have push notifications on your smartphones for all twenty social media apps that you’ve installed.

Give specific time windows to these outlets and only be active on them during those intervals. First thing in the morning, plan out your social media ‘schedule’ and stick to it. Turning off your notifications will definitely work since you won’t feel the urge to go back every 10 minutes to check your feed and spend so much time on it. Also, make sure that whenever you’re working on a platform during the time allotted to it, work ONLY on it – create content, engage with your followers, interact with people and so on.

A LOT AT ONCE

Having pre-produced content in bulk always helps, because you won’t have to fidget with new ideas and find ways to execute them right at the eleventh hour. Whenever you manage to squirm a little time off, maybe just before you sleep, after you wake up, during breakfast, or while traveling, you can list out tips related to your industry and post them on Twitter. These same tips can be converted to infographics that you can post on Facebook, Instagram, and Pinterest (try using PicMonkey or Canva for the same) and also include your logo in these pictures to increase your branding.

Yes, content creation might take some time, but scheduling it is a cakewalk for an event planner, at least. Use apps like Hootsuite to schedule hourly Tweets, and follow a similar approach with Facebook posts as well.

SMALL IS BIG

When you have ideas on your mind, you want to jump into the implementation. And if you take a really big leap, you might just fall and break your head. This simply means that just because there are a hundred social media outlets out there, you don’t have to be on each one of them all at once. Instead, start with platforms that you’re familiar with, or the ones that are popular in your niche. Later, when you are smoothly managing these platforms and are still left with enough time to start promoting on others, you could expand to more channels.

HOW FREE IS FREE TIME?

As I already mentioned, you could use up your free time (or ‘dead’ time, as they call it) for following up on your social media accounts. This is usually the time where you anyway can’t do something else that’s really productive, for example, when you are waiting in the checkout queue at the supermarket, or waiting for someone at the restaurant before a meeting. You could utilize this time to check your feed, retweet people on Twitter, and you could also create new content using your phone.

SCHEDULE YOUR CONTENT

This is probably a continuation of the second point. For every kind of content that you want to put up online, you can have a rough idea in your mind about the where, when, and how. Divide your content into categories, and then plan how much from each one of it are you going to post in a day, or over a week. So, you won’t have to spend another hour contemplating the kind  of content you want to post, instead, you’ll have a domain that’ll give you a line of thinking when you’re considering what to post.

IN CONCLUSION

So, there you go. Now that you know it won’t be that difficult to manage your social media accounts, you can utilize that time you spent stressing out for coming up with new social media strategies, all the while keeping these five tips at the back of your head.

The post How To Effectively Manage Multiple Social Media Accounts appeared first on Yapsody.

1. A Lot.

You have Facebook, WhatsApp, Instagram, Twitter, Pinterest, LinkedIn, and two thumbs that can type at the speed of light (you know that’s not a joke). Throw your event all over the social media; post pictures, blogs, articles, memes, infographics, videos, and everything else that’s A, relatable and engaging for your target audience, and B, informs them about your event. How difficult is it to type 140 characters and just tell the folks what you’ve been up to? Who doesn’t like a little insight into what happens at the backstage?

2. Many Masters, Many Likes.

You may be the all-rounder, putting up an event as awesome as that, but it wouldn’t hurt to have perfectionists or specialists work things out, right? Do what you’re extremely good at – be it decorations, or developing content, or managing the guest list. Put together a team of people who are the best at what they do, this way you’ll do a lot more in a lot less time and there are minimum chances of things going wrong.

3. Light It Up!

Twitter, Facebook, and Instagram are great, but a blog will simply ace the process. Talk about why your event is a big deal, about the efforts that went into it, what it is all about, and make it public. Unless you shine that spotlight over your event, you won’t be able to grab their eyeballs. There are hundred other club, hotel, theatre, music & casino events are coming up, so why yours? Remember, that’s what you are answering.

4. Of the People, For the People, and By the People.

Involve as many folks belonging to your community as possible. Events have the capability to influence communities largely. Also, you can seek help from the experts in the industry and make your event better for your attendees. Strike good deals with these people, figure out ways to harness their resources and, at the same time, make it worth their time as well.

5. We’re Right Here.

If you’re stuck with something, you can always contact Yapsody’s support center. Get in touch via email, or just ping us on our 24/7 Live Chat. Our Support section has many FAQs to clear some basic doubts, and you can find numerous posts on our blog that’ll give you handy tips for making your event a success. At Yapsody, we’re always happy to lend an ear, a hand, or a shoulder.

The post How To Make Your Event A Million-Dollar Event appeared first on Yapsody.

WORK OUT THE SOCIAL MEDIA

When it comes to the internet, even the sky isn’t a limit. Social media is a superlatively effective and cheap medium for event promotion and marketing. You first need to be well aware of the social media hubs of your target audience. While Facebook is used virtually by everyone, Google+ and Twitter are places you’ll find most professionals. Tumblr, Instagram, and Pinterest are places you should resort to if you wish to create a rather colorful buzz. You don’t have to keep desperately trying to sell your event using social media; you just need to keep them engaged and entertained so that they feel connected to your event and your sales will build up on their own. Yapsody provides you with a social media integration tool so that you can easily broadcast your event over various platforms. Also, don’t forget to have a crisp #hashtag for your event!

USE ONLINE TICKETING

Everything that’s online is a buzz, they say. For event organizers who seek to reach out to a large audience, online ticketing is a must. Today, nobody would want to go down physically to vendors or offices to book tickets when you can give them the liberty to buy event tickets while answering the nature’s call (which is a pretty relaxed state to make transactions, by the way). Yapsody is home to a wide range of features that make online ticketing look like a cakewalk to you – the Online Ticket Store, customizable e-tickets, Yapsody mobile and iPad apps only posing as little cherries on the top.

METHODS OF PAYMENT

Customers today feel that it’s almost rude to ask for cash when it comes to payment. And that is only fair, considering how easy and secure the other payment methods are. Make sure the transactions related to your events offer payment gateways that are generally preferred by your target audience. Digitized payment methods ensure that even you don’t lose out on records when it comes to ticket sales and other transactions.

DATA ANALYSIS

This basically involves everything – EVERYTHING – your sales, the requirements of your attendees, channeling your existing data, and everything else that comes to your mind. For your social media management, you can use free tools like Facebook Insights and Google Analytics instead of toggling between your documents. Also, if you’re using Yapsody for your event, we provide you with reports that help you keep track of your statistics, sales, tax reconciliation and so on. As far as channeling your existing data is concerned, we allow you to import your professional mailing list into your MailChimp contact list using our free integration tool.

Technology is only as efficient as the person who’s using it is. Quoting Steve Jobs here, “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

The post Event Planning Technologies Must Be Used By Event Organizers appeared first on Yapsody.

We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that you can think of. Honestly, having a ten-line instruction set to guide your audience to your online ticket store is definitely not working because nowadays, people don’t even read their medical reports that sincerely. It doesn’t matter how rich or witty your content is – if it’s not a click away, it’s no good, anyway! To overcome this major blunder, Yapsody decided to come up with Widgets to make social media promotion a lot easier.

WHAT?

Yapsody offers you two essential widgets that are very effective and make event promotion look like a cakewalk:

1. Text Link Widget: You can have a text link that can be shared in your Facebook posts, your tweets, or your blogs. This is a direct hyperlink to your event details.
2. Button Widget: Yapsody generates a source code for you to integrate on your official site. This way, you can have a customized button on your website to link to your event instead of boring text URLs.

HOW?

Once you’ve set up an event at Yapsody, you just need to follow these simple steps to get your Widgets:

• Click on the Event you wish to share, the details of which will be displayed on the right hand side.

• Click on “Edit” on the top-right corner.

• The Events Summary will open by default. Select the “Widgets” option.

• From the two options of Text Link and Button Widgets, select whichever you want to use.

• When you select

a. TEXT LINK WIDGET:

Click on “Generate Code”. Use this code across social media platforms and anyone who clicks it will be redirected to Yapsody to buy event tickets.

b. BUTTON WIDGET:

Click on “Generate Code”. Your Development Team should use this code to integrate the button on your official website.

WHEN?

Well, this section is as useless as the techniques you’ve been playing around with to get a better grip on your social media promotions. Of course, the answer is – NOW! If you have an event and want to go about promoting it, go ahead and use those widgets to make things a lot easier for you. After all, why would we have them in the first place if they didn’t help our presenters? So, stop fidgeting and start widgeting right away!

The post Widgets – Event Promotion Tools For Event Presenters appeared first on Yapsody.