Social Media Power

Event organisers of all sizes are embracing Social Media Marketing for event promotion. Twitter, Google+, LinkedIn, and Facebook have users of different age groups, and from all walks of life. So, creating an event page on these platforms and a unique event hashtag can help. Keep them hooked onto your profile with appealing images, updates, videos, polls, and contests.

Go Blogging

Blogging is a productive way to promote your event. Create a blog section on your website, where you can publish and archive well-written blogs. You can write about the upcoming event, post-event, benefits for attendees, about the performers, and everything relevant to your event. Use free blogging sites such as Blogger and WordPress to publish your blog.

Listing Sites

Another place to do free promotions for your event is on event listing sites. It’s a great device to let the audience find the event they are searching for. Take care of a few things before listing your event on such sites – using an impactful title, informative content, specific keywords, and of course mention artists.

Email Marketing

Have a long list of email contacts stacked up in database? Let’s use them for email marketing. Get a tailor-made email ready with all the information about your event – event title, venue, date and time of the event, performing artists, and ticket selling prices. Include a ‘share’ button to get shared. Now hit the ‘Send’ button and let it reach the inbox of all these contacts. This is how you can notify them about your event, without putting much effort. To make your job easier, use some best email marketing software.

Guest Blogging

Inviting influential bloggers to write for your event is a great marketing strategy. Guest Blogging can make the right noise for your event. It brings you new audience, boosts brand exposure, and helps in business growth. So, all you need to do is identify the right bloggers based on your event.

Mobile Friendly Page

Apart from websites, make sure to publicise your event on the go anytime, anywhere, i.e., on phones and tablets. Have a mobile friendly site with good look and feel, and easy to navigate. Check out Yapsody’s mobile site to better understand what I am talking about; it appeals aesthetically and gives one of the best ticketing experiences.

Word of Mouth

Take the help of your friends, colleagues, supporters, family, and community to spread word about your event. Word of mouth is an old technique, which still has its value and yields great results. No event technology tool can underestimate its power. All you need to do is talk and let people talk about your event.

The post A Guide To Free Online Event Marketing in 2020 appeared first on Yapsody.

In order to keep up with the rapidly changing promotional preferences of your target audience, you need to alter your promotional plans according to their preferences and this blog post will tell you how to effectively incorporate one basic multimedia element – videos – into your marketing strategy.

SLOW AND STEADY PUTS A FROWN ON THE VIEWER’S FACE

When you’re uploading your video online, don’t ignore sizing issues. If it’s a small video, uploading it in HD won’t necessarily make it slower; but a longer video will consume more data in HD and for people viewing it on their mobile devices and using mobile internet may get annoyed if it’s too lengthy and data consuming. Make sure your video provider has an option to turn off HD in such cases.

SERVE IT WITH SALADS AND SOUP

Your video has to be accessible, and you can ensure this by providing an audio description and subtitles. Though this may call for more money, time, and efforts, it’ll be definitely worth it. At least work on a transcript or text description since this will also help with Search Engine Optimization.

ONE THING LEADS TO ANOTHER

There are high chances that due to lack of time or data, an interested user may drop your event because of no direct access to required information. So, provide URLs to your Facebook page, website, blog, registration page etc. in the video’s description so that people who aren’t able to watch the video still have someplace else to go for the needed information.

AVOID AUTO-PLAY

When you have a video, you are going to put it up EVERYWHERE (including your website). Embedding it in your website is cool, as long as it doesn’t start playing automatically because firstly, it annoys users when they have to look for that one tab where the stupid music is coming from and secondly, mobile users who are probably not looking forward to using up their data for watching videos would be so mad at your website for auto-loading that video.

A LOT OF STUFF PLUS A VIDEO

Your video is a small marketing aid, and your entire promotional strategy can’t be based on one video. If your video includes all the vital information related to your event, make sure that the same is also available in alternative formats because even though a video is a great way to boost promotional activities, it’s not the only way, and should never become one.

Got better ways to use a video for promoting an event and selling event tickets online? Comment your ideas below and help your fellow event presenters!

The post Set Your Event Promotion in Motion appeared first on Yapsody.

• Don’t use it to Promote your Event

Now, before you raise your eyebrows at me and be all, “What the hell is this woman talking about?!” just let me get to the part where it starts making sense. If you’re going to use Twitter as a sales tool to keep ranting about the deals you’re offering and the goodies up for grabs, your followers will start falling out of the tiny interest zone you managed to create. Instead, use it as a marketing tool and give your followers more of what they want to know instead of what you want them to know. Provide infographics, links to interesting stuff related to your event or industry, sneak-peeks, pictures, and other engaging stuff to keep your followers intact. What’s better – telling a boring story and expecting people to keep joining in or collecting an audience with an engaging anecdote first and then releasing your story on the crowd?

• Get Your Ducks in a Row

It would be foolish to use your personal Twitter account to tweet to potential clients, because there are two diametrically opposite ways in which one tweets to his friends and his clients. When you’re on Twitter, have a clear idea as to what you’ll be using the account for, in order to target the kind of followers base you are looking to build. There’s nothing wrong in having separate accounts to cater to personal and professional needs, because you don’t want clients thinking that you are too casual, or your friends thinking that you’re, well, weird.

• Rome was not Built in a Day

And neither will your Twitter followers base be. I might be repeating myself, but Twitter is to be used to make people aware of your brand and industry, about what you’re all about and what you do, and not necessarily about what you’re selling. You have to be more like a teacher, and not a businessman. Also, be a little easy on the hashtags. Not every word with a ‘#’ can create a buzz just like that. Only relevant hashtags work, and you might want to check out www.hashtags.org to get some help on that front. Twitter has also provided some great information about the usage of hashtags and their significance, so it’ll be a good idea to go through it. Remember, using a lot of hashtags can make you look desperate and, worse, dumb.

The post Expert Ways To Promote Your Event On Twitter appeared first on Yapsody.