1. Got A Secret?
Let your attendees in on little secrets to get them talking. If your event is a product launch, click pictures of your product and watch as your followers try to guess what it is and what it does. Plus, the fact that the story will destroy itself after 24 hours leaves it all to the memory and serves as a more interesting challenge.

2. What Happens Backstage?
As much as attendees want to enjoy the event, they also wouldn’t mind knowing what happens behind the scenes. Keep updating them about the venue, click pictures and videos of your team working on something, or simply chilling together. Remember to keep it funny and engaging.

3. You Should Do It, Too!
Being the event planner, it’s your job to keep posting stories before and during the event. But, if you find ways to make your audience do it, too, they’ll be indirectly promoting your event. One way to encourage them would be to have photo booths with funky props at the venue, or have entertaining performances during the breaks.

4. Tell Their Tale.
While Instagram Stories is a way to broadcast a message to the entire community, making it a little personal could actually make you a favorite among your followers. For example, post a picture asking people to comment their queries, and respond to these queries by uploading a 10 second clip in your story along with the username of your guest and the question they’ve asked. That way, they’ll want to view your story if their question was picked.

5. Peekaboo!
Curiosity is the best marketing tool, they say. Use this to your advantage by not revealing all details about your event all at once. For example, if you’re having a performance by a celebrity or a speech by a renowned personality, just drop in hints about them in your stories. You could put up blurred images, or rhyming clues, or even quotes by these people to intrigue your attendees. Maybe you could also announce a small reward for anyone who guesses it right!
Whatever little games these platforms are trying to play within themselves is not your concern. For you, as an event planner, this is yet another promotional tool to use to market your own event. The fact that you need to consider is that using this will help you reach out to a bigger audience in better ways, maybe, and that’s all.

The post The Event Planner’s Guide to Instagram Stories appeared first on Yapsody.

Well, there’s always Snapchat. Wondering what that is or how it’s of any importance to you? Look at this way, this could be your best shot at SMM (social media marketing). It is a social media platform where you can share all kinds of photos and small videos with your friends. If you were to come up with marketing strategies, this would be the best way to power up your event. Pre event or during the event, this is the best way to keep your customers hooked. Why, even some of the biggest names in the industry are turning towards such social posts to promote their brands.

1) Wider Reach

Who uses Snapchat? The younger generation. Who’s your target audience? The younger generation. See the common factor? Duh, using Snapchat event campaign would give your marketing strategy a boost like no other. By using Snapchat for your event promotion, you would be giving off the impression that you’re “cool” and “hip”. Isn’t that what you want, anyway?

2) It’s An Event Enhancer

It is not just the pre event marketing that makes a difference, how you promote your event while it happens is important as well. Recently, participants in some of the most popular events kept snapchatting while the event was on. And let’s just say, it experienced an immediate surge in popularity.  An important aspect of PR is spreading the word, and Snapchat  can help you do that. Get a press release out. Use blog posts. Do whatever you think is necessary to convey the message.

3) Video Sharing

You know what’s better than an email blast? Sharing videos, live or otherwise. You could share a sneak peak of the upcoming event nearby, only to fuel the excitement of the eager customers. They’re fired up as it is, trigger a chain reaction of excitement and “I can’t wait anymore” via Snapchat! What could be better than that?

4) Competitions And Contests

Snapchat users love a good challenge. Organize some quizzes or little fun contests for them. For instance, if you’re having a concert by a famous singer, you could keep posting little titbits about the artist in question to keep the customer hooked. That would help with your search engine optimization as well.

5) Coupons Valid For Short Periods Of Time

Promoting an event is all about enticing the customer just enough to make them take the next step. You could post offers and deals, of course for short spans of time to intrigue them. In these cases, partnering up with other companies would do the trick. So what are you waiting for?

You’ve got your target audiences statistics, haven’t you? What’s the best way to reach out to them, according to you? The best part about Snapchat is that it’s not only for the younger generation. With social media platforms like this, promoting your events or concerts become exceptionally easy!

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