5 To-Dos for Ticket Giveaways on Social Media

Yapsody — Thu, 12 Jan 2017 09:13:56 +0000

Everybody loves to earn something for free, and anybody who has shown interest in your giveaways can turn out to be your potential customer. Thanks to social media, reaching out to them is not a complicated task, provided you know the tricks that work on such platforms. Giveaways on social media can change how you carry out event promotions. It can boost the selling of your event ticket, drive traffic to your websites, improve Google rankings and bring more brand exposure.

Follow these to-dos when creating your social media giveaways.

What’s your Target?

Be it any event promotion or business, there’s a pre-defined goal that you strive to achieve. The same applies for free social media giveaway. What do you want to achieve with this? Is it more than just collecting email information, bringing traffic to your websites or attracting new fans? Setting a goal makes it easier for you to run the contest and streamline promotional strategies.

Mode of Winner Selection

How do you want to select your winner? Randomly from all the entries, like a lucky draw system or running a short survey, or selecting the best among all, as in some video or image contest. Depending on your budget and your goal, you can decide what suits your business.

An Easy Entry Process

Nobody wants to enter a contest that is time consuming and throws upon many queries. The entry process must be quick and easy, especially when running a contest on social media. One click and you participate in a contest – that’s how it should be on social media. Ask fans to share a post, tag friends, retweet a tweet, or attach specific hashtags to images or any form of content they are posting.

Read Carefully Rules & Regulations

Before you decide on to which social site you will be having your contest, read carefully their rules and regulations. Every social site has their set of rules and guidelines that you need to follow. Don’t put yourself in a situation where you invite yourself legal troubles. So, make sure you go through all the norms of running a contest on various social networking sites.

Creating a Buzz

What’s the point if only a few get to know about the contest? You will remain far from reaching your goal. Create a buzz about your contest and let the people know about it. Bring in all the promotional tools such as emailers, Facebook, Twitter, Instagram, newsletter, or blogs. Even after the contest ends, you can continue to attract your participants with discounts or exciting offers.

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Event Promotion Strategies for Successful Event Marketing

Yapsody — Tue, 15 Sep 2015 11:53:42 +0000

You can have a killer line-up and a flawless ticketing page, but without a social media event promotion plan, your audience won’t know about your event. Word of mouth used to work well but in this age of sold-out ticket phases, building the initial hype online that follows up to your event is absolutely crucial. Read on to discover event promotion strategies that you can try for successful event marketing.

1. #Promotion

If you don’t have a hashtag for your event, create it. Posters, flyers, tweets, pictures, emails – anything related to your hashtag should be posted along with your event hashtag. Ask your friends, relatives, sponsors, speakers, colleagues, and employees to use it whenever they are talking about the event. If your hashtag is a buzz, your event is going to ‘bee’ awesome. Sometimes, event promotion websites pick up your hashtags and tweet it.

2. If Money Speaks, Influence Sings.

Reach out to influencers related to your event using websites like www.buzzsumo.com, and ninjaoutreach.com. Gently convince them to spread the word about your event in return for free event giveaways, or simply ask them if there’s anything you can do to return the favor. Don’t push them, though, as it might have an adverse effect on the you present.

3. Chat ‘em up!

Leave comments in popular blogs and forums that are frequently visited by your target audience. You can answer relevant questions on Quora and contribute regularly on Facebook groups in order to get recognized amongst your potential attendees. This will boost your Facebook event marketing and mark you as someone who’s reliable and approachable.

4. Be My Guest!

After many interactions, you’re bound to find an interesting and relevant topic to write a guest post on. These are typically 500-1000 words long, and you can send them to blogs where you’re active or the blogs that usually post similar content. If they agree to put up your post, you’ll be able to tap their followers for your own event or concert. And even if they don’t, you’ll still have some fresh content for your own blog. It’s a win-win, anyway, so why not?

5. Three Wise Men

Call up 3 sponsors, speakers, or event partners, and see what’s up with them. Maybe they are stuck in a tight spot with their roles at the event and could do away with some help from your end. Try to help them out if they need anything, and this will let them have a positive outlook towards you and the event. And, who doesn’t like talking about good things?

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