Growth Hack focuses primarily on gaining growth for the company at an accelerated rate; all the marketers, engineers, SEO guys get into their tasks to find out all possible roads to achieve success in quick time. Let’s check out how you can bring out successful events using this tool.

An Attractive Website

How does your website look? Is it appealing enough to woo your audience? Your website should have rich content with good use of videos and images, easy to navigate, simple yet well-designed, and an easy registration process. The overall look and feel of the website should be amazing enough that it draws the audience to your site at a glance.

SEO is a Must

No matter how good or informative your webpage is, but if it does not make it into the top positions of search results, all your efforts can go waste. Improve ranking of your website on search engine through Search Engine Optimisation (SEO) and get your website noticed. A strong SEO can increase traffic to your site and bring more ROI.

Email Marketing

Most of our business communication happens on mails. So, why not make the most out of email? Email Marketing may be a little traditional form of event marketing, but it is still very effective. Bring out the long list of email contacts stacked in your database, and start mailing. But, before shooting out mails, ensure that your mail is visually attractive with less text and a call to action button.

Be on Social Media

In today’s time, if you are not present on social media, then you are doing horribly wrong to your business. It is a platform where you can do extensive campaigning of your event, and increase your brand awareness. Be active where your audience are. Make your posts shareable by updating it with engaging content.

Guest Post

Identify blogs relevant to your event and request for a space on their site. Getting your content published on an influential blogger site will attract you new audience, plus boosts up your brand exposure, ultimately, leading to the growth of your business.

PR Role

PR can make the right buzz for your event. Bring out all your media contacts and ensure that your event get as much coverage as possible. Prepare an interesting content piece with images and informative text and send it out to journalists to get your events featured on their publications.

Listing Sites

Most of the people search for events on popular listing sites, so making your presence felt there means you will have a greater audience reach. It will save your time and money; you can make it more location and category specific, thus improving SEO visibility and increasing sales of event tickets online.

The post How to Growth Hack Your Event and Achieve Quick Success appeared first on Yapsody.

Customer is always the King; your attendees are King for your event. Make them feel special, wanted, and value them as they made adjustment with their tight schedule to attend your event. So, they definitely deserve a royal treatment. And moreover, the success of your event is directly proportional to their satisfaction level.

Well, how do you let your event attendees know you are out there for them? Let’s begin with some uncomplicated steps.

Sweep into Technology World

Today, world runs on technology where everything happens at just one click. So, why not bring in event-based technology for your event? Have a seamless event technology in place, with which the attendees can do a lot many things. Implementing technologies such as event ticketing platform event apps, right barcodes on name badges, and using Near-Field Communication (NFC) will aid in gathering detailed information about your attendees, ultimately ensuring a perfect service to them not only before or during the event, but also after the event.

A Grand Welcome

When attendees land at the city, make sure that their arrival experience is something they will never forget. Don’t make them start looking for cabs or some other transport mode. Make sure they reach the hotel or venue hassle-free by providing them pick-up facility. While registering, include a pick-up and drop option on the event app. Not everyone will opt for this, but whosoever really needs it will go for it.

Smooth and Easy Registration

After a grand welcome, the next thing you must ensure that they go through a smooth and easy event registration process. Having an onsite technology and support staffs to welcome, and a quick registration process will give you big thumbs up. Accurate QR codes on name badges make it easy for event planners to provide efficient service. Their belongings such as bags, jackets, and other stuffs can also be taken care of using this barcode system. Plus, each participant can build a network by scanning each other’s barcode badges with their smartphones and exchange electronic business card.

Food Care

Good food can make anyone happy and since they are your attendees, you need to be even more careful. Be attentive to their likes, dislikes, and food they are allergic to. It will be easy to treat them properly if you take note of their food requirements while registering on the app.

One-stop Information Store

Installing an NFC touch wall at the event venue or handing out NFC equipped badges or wristbands help attendees collect all the event related materials. It works as a one-stop information store at just a tap. Also, event participants with NFC-enabled phones can transfer any informative piece with each other. It is secure, trustworthy and convenient to use.

Now that you get ideas on how to take care of your attendees, go give them a memorable experience.

The post Best Way to Win your Event Attendees Online appeared first on Yapsody.

Today, with so many events springing up and so many people trying the same old marketing techniques, it’s difficult to grow your event by employing the conventional methods. While social media is considered to be a very powerful tool, it’s not unusual to witness presenters who, even after making use of social media, end up unsatisfied with the results. That’s primarily because presenters fail to realize that social media is not like your regular email marketing where you just send email blasts and your attendees occupy a rather passive role; it’s an interactive medium where you have to ensure an active role of your target audience.

When you realize the real potential of social media, you can not only promote your event in front of your target audience; you can also convert them into ambassadors of your event. You build a relationship with your attendees and allow them to share their enthusiasm about their event with their network, hence creating brand awareness in a more personal and trusted manner. These “empowered” attendees are known as advocates, and this technique is referred to as Advocate Marketing.

This is how you build your community of Advocates:

1. To rope in new attendees, you have to show them how credible your event is. A lot of people attend events because someone they know is also attending. So, show your target audience who’s coming, tell them about your speakers and guests, and what your past events looked like.
2. Incorporate social media into the registration process. This has many benefits – the registration process is sped up, it becomes easier for attendees to register, and they can easily share about your event with their social network.
3. If you want your advocates to share your event amongst their network, you can give them personal invites and suggestions based on the people who might be interested in the event and belong to their network.
4. Like I mentioned in the first paragraph, you’ll have a base of loyal attendees who love your event. If these people promote your event, it will create a big impression.
5. Send them emails and reach out to them, inviting them to your event and informing them about the tiny, specific details that you think might have an influence on them.

Always remember, the tools don’t grow old; your way of using them do. Keep experimenting with your existing resources and find new ways of using them to their maximum potential to make your event grow.

The post Use Your Social Media Community For Your Event’s Growth appeared first on Yapsody.

Let’s start with the registrations because those are usually the first impressions you make on your attendees. Also, beginning from the beginning (you see what I did there) will help you get the hang of this approach effectively.

Save Paper, Save Trees, Save Earth, and of course, Save the Trouble!

If you’re worried online registrations might be too high-end and technical for the grandmothers’ club, why don’t you drop them a text on WhatsApp or tweet to @groovygranny and find out?

That’s right – everybody today prefers online event ticketing system to paper forms because they’re easier, hassle-free, less complicated, and all other synonyms of these three.

Okay, class, form a Group!

*everybody looks at their homies*

Asking one person to register for an entire group is, again, less complicated, efficient, and cost-effective. You can promote group registrations by giving away group discounts, and including an option for group registration on your page. At the same time, communicate with group members individually to confirm their attendance through emails, just to make sure nobody is being dragged into it forcefully (if they’re homies, that is happening).

I call dibs on the Driver’s Seat!

Giving your attendees the chance to “personalize” their event experience will leave them much happier than pens and notepads imprinted with your logo. You could include preferences on your registration page wherein your attendees will be able to choose not just between a “vegetarian” or “non-vegetarian” meal, but also the cuisine, t-shirt sizes, room, and probably even vote for the guest speaker they desire.

Work for them.

If you’re all about focusing your event around your attendees, you might as well fill out their forms for them. Especially for repeated visitors, they would appreciate if their information is already available in the browser, relieving them of typing the same stuff all over again. This will reduce entry errors and there will be fewer people who’ll abandon the process mid-way.

Are you coming? Are you SURE you’re coming? Are you?

Like I mentioned in the first paragraph (yeah, go on, scroll up), event presenters are practically competing for attendees’ time and attention because everyone’s busy. You might want to send a series of emails to the registrants to confirm whether they’re going to show up or no because they might’ve changed their minds, or forgotten about the event completely. These emails will help you figure out if there are going to be free spaces and also act as reminders for your attendees.

I’m going if you’re going, totally!

The chances of me signing up for an event are directly proportional to the chances of my best friend doing the same. It’s always going to help you as well as your attendees if you include a list of attendees on your registration page and even in your confirmation emails so that registrants are aware of who’s attending and what sessions they’re signing up for.

Build Better Badges (try saying that five times without pausing)

It’s not just a great example of alliteration, it’s an even better tip that you should always have in your mind. Attendee badges should have all kinds of information that can be contained in a single QR code for easy scanning and exchanging. Along with their names, include their scheduled meetings, sessions they’ve signed up for, demographics, and other information that you think is relevant (try relationship status, just in case a hopeless guy is trying to pick up dates at your event. Well, he’s an attendee, too, so honor his needs).

Don’t ask too many Questions.

You’re asking me why? Really? Because you do ask too many questions, that’s why!

When you’re asking your attendees to fill out forms, they are most likely to get bored and annoyed if the forms are long and irrelevant. Try using conditional logic to form questions that get displayed based on what the registrant has previously entered. Less trouble for attendees, less workload for you.

Before The End…

Now that you’ve simplified the registration process (this is where the quote at the beginning makes sense), you have a head-start with nailing that Attendee Journey approach. Work on these lines when you plan out every step after this, and there won’t be a single unhappy attendee leaving your event (the hopeless guy trying to pick up dates can be excluded).

The post How To Improve Attendee Journey? appeared first on Yapsody.

1. Create website content that can make conversions happen

Since your website is where people will land before they buy event tickets or think of buying, you’ve to make sure it not only prevents them from changing their minds, but also eggs them on. In order to optimize your website content so that it generates maximum ticket sales, follow these simple rules:

• Begin with your conclusion
• Use headings, subheadings, bullets, and numbers
• Keep things short and sweet. Avoid long sentences and paragraphs
• Incorporate overviews and summaries
• Highlight vital details
• Be considerate towards privacy and copyrights

Your website defines your credibility, so including your speakers, feedbacks from your past attendees, press mentions, photos from the previous events etc. can be a great idea. Also, keep updating your website and make sure no outdated information is lying around. Embedding Facebook or Twitter feeds and having an active blog also keeps customers in the loop. Avoid advertisements or banners on your website that may distract and annoy your visitors.

2. Design your pricing and promotional offers creatively

Because only pretty websites and newsletters can’t do the trick. Divide your tickets into at least three categories – Early Bird, Standard, and VIP. You can decide the price range by evaluating the average price of your tickets. If the average price of your ticket is $40, you can offer Early Bird category at $20-$30, the standard ones at $50-$60 and the VIP at $70-$80. Categories that convey urgency and are time/quantity restricted always work. If you have special discounts and offers, promote them widely. These can include ‘Buy 2, Get 1 Free!’, couple and group discounts, and referral coupons. With Yapsody, you can even have Access Codes, which are special codes that aren’t available to everyone and come along with special features such as a free dinner or an after-party. Never offer a lower price for the tickets than you’ve done before. This may cost you your attendees, and a great deal of reputation.

3. Your Call-To-Action (CTA) is your Superhero

Do not underestimate the power of that tiny button with two little words, because it has the potential to make, or break, a sale. To make sure you are using your CTA effectively, incorporate these factors in it:

• Offer benefits to your buyers. As covered in the previous section, this can be done by offering early bird discounts, group discounts, and referral coupons.
• Create a feeling of urgency by putting a time or quantity restriction. Make your audience feel as if they’d be missing out on something huge if they don’t register immediately.
• If you offer a money back guarantee or full refund, your attendees are more likely to register right away because of the reduced risks.
• Use imperative verbs for your call to action, like “GET YOUR TICKETS!” or “BUY NOW!”

4. Develop a lovable registration process

A lot of people, on seeing your website/newsletter/advertisements are going to think of buying event tickets online. But, if you have a gloomy, boring, lengthy registration process, they might drop it mid-way. Here are a few tips on how to make the process optimized for your attendees:

• Keep it short and simple. If there are ambiguous fields, add necessary descriptions.
• Information that isn’t needed shouldn’t be asked for.
• Although asking them to create an account may not necessarily lengthen the procedure by many fields, users tend to go ‘meh!’ when they are asked to do so.
• Know and use the currency, payment methods, and language that are local to your target audience. This is known to have boosted ticket sales by 300%.
• Conserve your brand identity by keeping the registration native to your own website instead of redirecting users to a third-party site or service.

5. Make your registration all-device-friendly

In an era where people browse the internet on their watches, building websites that aren’t compatible with mobile phones and tablets will work against you. While personal computers and laptops are usually used for browsing stuff that’s informative or entertaining, people resort to their mobile devices when they actually have an action to perform and a purpose to fulfill. If your CTA button or registration form is not mobile-friendly, users might get annoyed and give up, losing you a good 70% of your potential attendees.

In Conclusion, just take care of two basic factors – your website and your event’s registration form. All the above 5 steps revolve around these two, and in order to make a great impression, these are the boxes you should be tidying up.

The post 5 Little Tips to Increase Ticket Sales appeared first on Yapsody.