For all of you who have come in contact with the world of Digital Marketing, Search Engine Optimization is not a new term. But, if this is the first time you’ve heard about it, let me give you a little glimpse of what it is and how it can help an event presenter.

When you perform (SEO) for a website or webpage, you basically work around the content in such a way that your website or webpage ranks higher in the results of search engines like Google. This way, you increase the “organic” or “free” reach of your event’s page and reach out to a larger potential audience. SEO can be achieved through various parameters, which we will discuss further in this post.

But first, let’s walk through the process of carrying out SEO for your Yapsody Page.

Step 1: Create a new event or if you have an existing event, ‘Edit’ it.

Step 2: Once you are on the editing page, you shall see various tabs like Event Info, Pricing, Customize, etc. Select the ‘Marketing’ tab.

Step 3: Under the ‘Marketing’ tab, you shall see tabs like SEO, Text link and Button. Select ‘SEO’. You shall see the configuration window for SEO under this tab.

Once you are on this window, you shall be able to change the different parameters and see them getting reflected in the Search Result Preview at the top. Now, let’s delve a little deeper into these different SEO parameters.

Meta Title

This is the title of your webpage that will be the first thing that gets displayed in the search result. Consider this to be the heading of the search result. Whatever keywords you use in your meta title have to also appear in your event page’s content for maximum optimization. Keep it as relevant to the theme of your event as possible, while ensuring that it contains the kind of keywords your potential audience is most likely to put in as their search terms. Also, keep the title length less than 60 characters because titles having more than 60 characters are truncated by Google and shown with an ellipsis (…) at the end of the title.

Meta Description

This is a short summary of your page that will be displayed in your search result. Again, it has to be keyword-rich, informative, and attention-grabbing so that people are compelled to click on the search result after reading the meta description. Keep it less than 160 characters because Google will most likely truncate it if it exceeds that limit. When you are writing your meta description, think of it as an advertisement and make it very compelling and engaging. Be very specific with your keywords and include them at the beginning of the description.

Meta Keywords

If you have noticed, the above two fields both pointed out the significance of ‘keywords’. These keywords are phrases or terms that are very specific and relevant to your event. For example, if you are having a performance by the comedian Jeff Foxworthy in your casino that’s in Pendleton, your keywords could be: comedy, standup, Jeff Foxworthy, Pendleton, casino events.

Please note that if you type and save anything in the above fields, it will override your default SEO metadata created by Yapsody.

This feature is only accessible by the user who has the Event Management permission. Also, we want to inform our presenters that we are offering the SEO feature for you to better control your Event’s SEO. However, for specialist advice and guidance, we suggest that you consult an SEO expert.

Happy Ticketing!

The post Search Engine Optimization (SEO) For Your Yapsody Event Page! appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

How often do you update your blog? If you’re consumed by guilt at this question, then you need to read on to learn from your mistakes. If not, you should still read on to find out more about how to make the most of your blog.

1. Are you committed to your blog?

When you start off a blog for your company, it’s going to take some time to make a mark. If you thought that you would miraculously get overwhelming results and blog traffic that’s impressive in just a couple of days, you couldn’t be more wrong. Things like these take their own sweet time and impatience would only make matters worse. The trick is to stay committed even when the going gets tough. If you’re disappointed with the fact that your blog posts aren’t getting enough views and comments and you decide to give up halfway, you’ll be making the biggest mistake of your life. You need to put up quality content and remain dedicated to your blog.

2. Are you doing the best you can?

Have you done enough for your blog? Are you giving your customers something worthy enough? These are a few questions you need to ask yourself. Look at your blogs from another perspective – if you come across such blog posts like the ones you’ve published, would you read them? If not, how can you expect your customers to actually sit and read the whole thing? Some blogs make the grave mistake of publishing articles that seem like a press release. No one wants to waste their precious time reading that! You need to make sure that your blog makes your customers drop everything and make your blog posts their priority.

3. Have you maintained your blog?

This is the most important aspect of running a blog. You need to nurture it and maintain it so that you can make the most of all that it has to offer. You need to update it regularly, fill it with interesting content of top-notch quality and also optimize it for best results. If your blog doesn’t feature in the first page of the search engine results, customers are going to remain oblivious to your blog no matter how interesting it is. That’s precisely why retargeting your blog should be the next item on your agenda.

We’re not just talking about a few views and comments on your blog posts here, we’re talking of the bigger picture. The number of people reading your blogs would increase your website traffic. With more people taking an interest in your website, you’re going to be soaring higher than you ever imagined.

With Yapsody as your online event registration platform, you can start selling tickets online and also build content for your blog through our event marketing services.

The post How Company Blog Helps in Promoting The Brand? appeared first on Yapsody.

Online searches:

Gone are the days when people got leaflets to register for conferences, these days’ organizers create event pages for their conference putting it up on the Web for interested people to register. The conference goers too, search the internet for conferences that they are interested in. Unless you are making use of the SEO strategy, it is unlikely that your conference will get noticed above the hundred others. SEO will make sure that your event tops the list of searches. The interested people once they notice your conference will visit your event page and try to learn about it. People generally tend to check the results in the first page only. Only if your event is at the first page, then only can you be sure that the conference will attract the interested people. Getting noticed is half the job done. As a conference organizer the biggest challenge is to rake in the crowds. SEO makes your job easier.

Long term:

Unlike some other online hacks, SEO event marketing is a long term investment. The search engines keep altering their algorithms to provide the users with best results. In case, some past rookie online move you made kept you at the top today, it can equally get you out of the list tomorrow. SEO ensures that you reach the top and stay there. So if you want your event marketing to be impeccable, you can’t afford not to invest in SEO.

Tested:

It has been proven that conference planners who invested in SEO have reaped benefits. The number of registrations had been phenomenal. Conference SEO and event SEO is becoming a common thing for event managers these days. And if you are one, you definitely can’t ignore this boon that will transform your conference.

Lastly, you shouldn’t be too impatient if registrations aren’t coming from day one, SEO might take a little time, but it is a definite strategy and will eventually ensure that you get the maximum registrations for your event.

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