Of course, nobody can magically convert this into an easy trade (in fact, it’s only magic that can possibly make that happen), but it can definitely be made interesting for your sales department. These are some of the tips to sell tickets!

HELLO FROM THE OTHER SIDE, I MUST’VE CALLED A THOUSAND TIMES…

There’s a reason why it’s called “cold-calling”, it’s because it is heartless and so monotonous, the person on the other side suddenly feels life has been drained from the entire world. If it’s boring for you, just imagine the amount of patience a person will need to listen to you ranting a memorized and well-practiced set of dialogues.

Add a bit of creativity, humor, and interaction so that talking to you makes him let go off his other issues for those few seconds and actually enjoy dealing with you.

B POSITIVE – SO MUCH MORE THAN A BLOOD GROUP

You’re probably crammed in a workplace along with a hundred other people doing the same job as you –to increase ticket sales. It is monotonous and highly disheartening, especially when results aren’t showing. During such times, take the baton in your hand and be the sunshine of the group.

Smiling before calling instantly changes your tone. If you keep up your spirits and maintain a good attitude, your customers will enjoy talking to you and it’ll inspire your team members.

SCRATCH LAZY, BE CRAZY!

Even the Powerpuff girls needed a Chemical X along with sugar, spice, and everything nice to be the legends that they turned out to be. You can be an embodiment of positivity, but if you don’t try something new and creative to double your tickets sales, there’s no way you’ll be able to crack a deal. Starting off with a high sales pitch is definitely not going to work, so keep it subtle and interactive.

TELL A TALE

Remember how I’ve been repeatedly asking you to make your conversations more ‘interactive’? Well, here’s a way you could do that – by telling them a little story where they play the lead role. It could be something like this: “Suppose you own a blog for budding entrepreneurs, and you want to get a hundred followers in a single day. I’ll give you $15 to accomplish the same. Tell me, Henry, how will you go about it?” And when they start thinking and turn silent, you can jump in and say, “Well, you could buy an event ticket to the Entrepreneurs’ Summit where over a hundred start-ups will be participating, and you’ll also get to interact with big investors and other popular personalities belonging to this niche!” There, Henry is now a hero and an attendee!

So, you see how little things can just be tweaked in order to gain your potential buyer’s attention and convince them to buy your ticket, your booth or sponsor you? A little creativity and positivity is all you need to make this otherwise dull and difficult job far more energetic and fun!

With Yapsody by your side, you can streamline your entire talent buying, event registration, and ticketing process. Our platform gets you a broad pool of multi-genre artists who have decades of experience in providing top-notch entertainment. We offer Enterprise-Grade Features as standard, which will double your ticket sales, unlike other ticket selling websites.

The post Ways To Double Your Ticket Sales appeared first on Yapsody.

1. With over 1.49 billion active monthly users, Facebook houses practically everyone. So, you have the entire world for your audience. For the cherry on top, Facebook offers casino event pages and other strategies to reach out to your target audience using features that are either extremely cheap or completely free.

2. And since we are talking about free, who doesn’t like discounts? From a customer perspective, it’s a tendency to buy anything that comes with an alleged discount or freebies. Early bird discounts and word to mouth deals are the no-risk classics, but you could also try other offers that guarantee maximum participation.

3. A hashtag is the easiest way to create a #buzz. Create a crisp hashtag and use it everywhere, including the website you’re selling tickets on. It’ll register your casino event in the minds of your potential attendees and serve as a gateway when they want to actually register.

4. Getting them interested in the step second to grab their eyeballs. Your landing page should have one amazing image or teaser that gives the general idea about your casino event and aims at captivating the hearts of the audience. If you get them excited about the event, nothing can stop them from buying the tickets. Basically, show them what their money is worth.

5. Once you have their attention, tell them the finer details of what all they’re getting with their tickets. Wherever you’re selling your tickets, make sure the important details and descriptions of your casino event are available to the customers.

6. Use Yapsody’s social media widgets to share your casino events directly on your Facebook and Twitter once you’ve put them up on your Yapsody webpage. This will make sure your customers are updated about your casino events without delays.

7. Seek local media’s attention. Find bloggers, journalists, or shows that are related to the theme of your event or your industry, and request them to mention your casino event on their platforms. Give them the important details about your event – the what, where, when, and how – so that if their followers are interested, it’ll be easier for them to reach you.

8. Set your ticket prices wisely. Make sure the prices are worth whatever your event is offering them. At the same time, don’t keep it too low or you may come off as unworthy.

9. Your ticketing websites are only meant to provide you with a platform to sell tickets, so relying on them to also promote your event effectively would be foolishness. You know your audience better than anyone else, hence, your strategies are bound to work out. Also, emails from a ticketing service may also be regarded as spam by your customers.

10. Yapsody offers you 24/7 help through email and a live chat. You could also drop by at our office and seek our advice or just chill with us. Apart from that, our FAQ section, Support section, and blogs will help you optimize your promotional strategies in order to make your casino event a success. We can definitely get you all the ingredients you need, but coming up with the master dish is your act. And we trust our presenters to be amazing cooks that way!

The post How To Sell Tickets To Your Casino Events appeared first on Yapsody.

Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from these choice options ideal for event marketing.

1. Facebook

With a minimum of 2.19 billion monthly active users, Facebook has retained its position as the social media channel with the widest reach. The network allows you to reach the most varied of audience in terms of geo, gender, as well as age. Today, everyone from your newly born to your 96 year-old grandma is on Facebook. Even the house cat has an account. This is the channel for you if you are looking to reach out to the maximum audience to sell tickets online.

2. Instagram

Instagram has a slightly different approach to advertising and appeals to those with a high sense of visual aspect in their event. It’s popular with the millennial generation, especially women. Ideal for art festivals, dance performances, F&B events and the likes, Instagram is poised as the perfect social media channel to promote your exquisite pictures and videos.

3. Twitter

If you are looking to reach the wittier section of the millennial generation, Twitter is the network for you. It’s a fast-moving platform said to reach its post peak within 18 minutes. It’s best to have a new witty remark ready to keep relevant.

4. Snapchat

Snapchat is considered the trendsetter among social media channels. It offers you a unique mix of a younger crowd slewing towards the fairer sex.

5. LinkedIn

LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions. LinkedIn is especially useful in the Education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.

6. Pinterest

This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.

Choose Wisely

Remember, while marketing on these platforms, you not only need to keep the target audience in mind but also how you present your content to them. For example, while long textual marketing techniques may work on Facebook, visuals are the way to go on Instagram.

The post The 6 Ultimate Social Media Channels for Event Marketing appeared first on Yapsody.

I see presenters spending so much on advertising and marketing campaigns that have zero (why am I using this word, or number, so much!?) effectiveness. What they don’t realize is that the conversion rate (percentage of website visitors who end up registering for your event) should be their prime focus. For example, if a 1% conversion rate meant 600 attendees, 2% will directly imply 1200 registrations. Now that you know how serious this is, let’s go ahead.

Oh, and I totally forgot, all these methods are going to cost you zero (again!) money, just like Yapsody’s General Admission events (that’s how marketing is done, folks).

CONTENT

The primary rule of website content is that all of it should aim at selling your event, directly or indirectly. All. Of. It.

Once you’ve fitted that in your head, drill these rules, too:

• Start with your conclusion
• Use headings
• Keep the content crisp and brief
• Bullet and number information
• Summarize
• Highlight important information
• Respect privacy and copyrights

Now that we know the rules, let’s play the game. The kind of content that you could put up on your website includes:

• Information related to top speakers, previous participants, and also feedback that previous attendees have given, celebrity endorsements, press mentions, pictures from your previous events etc. in order to build trust.
• Up-to-date information i.e. always keep an eye on prices and discounts that your website displays. You could also embed a Twitter/Facebook feed or run an active blog.
• Nothing that doesn’t serve the purpose of getting people to register for event. This is usually the annoying banners selling foreign products, newsletter subscriptions, or auto-playing videos that can be really distracting and ward off potential registrants.

CALL TO ACTION

This is how you have to actually provoke website visitors to register for your event. To the eyes of the audience, it’s just a button, but to a presenter, these four elements actually build the button:

Offer your registrants something that’s beyond good speakers, food, venue, and agenda. It’s only when you offer them discounts or free coupons that you actually grab their attention.

Create a feeling of urgency to persuade them to register immediately, or they might exceed the time limit or the event might sell out. Limiting the time and quantity makes people who are probably not even interested get in the flow and register.

If you’re hosting a great event, you shouldn’t be hesitating in assuring registrants that they are guaranteed complete refund on cancellation or in other similar scenarios. This makes you more dependable and eradicates double thoughts from their minds.

Your call to action statement should be a strong imperative verb that invites the viewer to perform a task immediately, almost subconsciously. Verbs like “Buy Tickets” or “Register Now” possess the characteristics of a strong call to action.

COSTING

Start off with chalking out the average price of your ticket, and construct all ticket categories, special offers, and discounts around that price. For example, if your average ticket price is $30, your tickets should range from $25 to $50. Make use of these tactics to maximize sales:

• Have a minimum of two categories always (VIP and Executive, for example)
• Have at least three ticket types that trigger urgency (Earlier than Early Bird, Early Bird, Standard)
• Special offers can comprise of discounts for tickets amounting to more than $100, group discounts for 5 people and so on.
• Code discounts are yet another way to offer discounts that can be made exclusive and limited in time/quantity so that people feel the urge to use them.

NEVER offer tickets at a lower price than you did before for the same event. This is highly frowned upon in the events industry because your attendees will be infuriated if they purchased tickets to your event 3 months prior to the event, and people are availing “last minute discounts” to get them at a cheaper rate.

CHECKOUT

Your advertisements and promotional gigs may have lured people into visiting your website, but if your registration and checkout process is not impeccable, your conversation rate may take a dip. Make sure you keep the following points in mind when you craft your registration process:

• Make your registration form as simple as possible. If you have fields that may be unclear, don’t forget to add help text.
• Make it concise. Don’t ask for irrelevant and unnecessary information.
• Account registrations seem to lengthen the process to visitors, so try to avoid them.
• Localize language, currency, and payment methods depending upon the market and your target audience, because this is said to boost registration by up to 300%.
• Restrict the registration process to your website and avoid redirecting your visitors to another webpage, as this discontinuity and inconsistency may tamper with your brand’s identity.
• Use the right event registration and ticketing software that caters to all your needs. Yapsody offers you a ticketing platform that is user-friendly and professional at the same time, and has a number of other features *embed a link to the features page here* at your disposal that can help you plan out your event efficiently.

CONCLUSION

Your marketing campaigns are bound to fail if your website, which is practically the face of your event, isn’t up to the mark. Make sure you incorporate these four C’s as you work on your website, and your conversion rate is very likely to boost up.

The post Ways To Sell More Tickets With Zero Budget appeared first on Yapsody.

Centuries ago (that’s a hyperbole), presenters used retail stores and booking offices to sell their tickets. This tedious procedure of distributing the tickets amongst the retailers, keeping track of sales, collecting unsold tickets continued until online ticketing took the world by a storm. With the monstrous success of online ticket stores and box offices arrived another major blunder – How am I supposed to carry my computer around the whole time? We let the Yapsody POS app answer that for you!

WHAT’S THE FUSS ALL ABOUT, THOUGH?

Yapsody POS app converts your iPad into a fully functional mobile box office that rewards you the freedom of selling tickets from anywhere on the face of the earth (and beyond if they have Wi-Fi there). Our servers allow all sorts of devices to sync with them in order to enable real-time ticket availability service. Plus, the app is designed to help you manage a large number of customers with minimum wait time.

SOUNDS NICE. HOW DOES IT WORK?

You can download the app from iTunes, or simply follow the link https://itunes.apple.com/us/app/yapsody-pos/id884078477?mt=8 to enjoy a candy shop of features already available, while we are constantly working to keep the app updated and efficient.

1. INVENTORY

You can access all types of tickets in one single place, that is, the inventory. You won’t be toggling between different tabs or windows for the different categories of tickets. No pain, but all gain!

2. PAYMENT GATEWAYS

You don’t have to worry about the constrictions of payment gateways available to your customers. We offer you cash, check, pay later or absolutely any other custom means of payment that you wish to set up.

3. COUNTRIES

The POS app is available to Yapsody accounts based in all the countries worldwide.

4. CURRENCY

All your transactions will be processed in the currency that you’ve selected in your box office. You may solemnly close that ever open currency conversion tab in your browser.

5. TICKET DELIVERY

Deliver tickets to your customers in a jiffy via email or use AirPrint to print the tickets on a local wireless printer.

6. REPORTS

Your sales and transactions will be recorded and reported in the Yapsody box office as well as the YapStat app.

If you are a Yapsody presenter and haven’t yet downloaded this app, what are you waiting for? Seize the day, my friend!

The post Yapsody POS App For iPad – Complete Box Office In Your Hand appeared first on Yapsody.

FROM STALLS TO SERVERS

Gone are the days of setting up stalls and booking windows to sell your event tickets. Now, all you need is a computer and a working internet connection to get all your event ticketing done right at your fingertips. Plus, you won’t have to deal with angry customers as you put up a “Sorry, We Are Closed” sign. As long as you (and also your wife) are okay with it, you can keep up with the managing of your online ticket sales even at 3 AM. All the hassle of driving around town to distribute tickets to vendors and later returning to collect the unsold ones is saved. Also, you can cover a larger audience without even having to shift in your own chair. Anyone sitting in any corner of the world can buy event tickets without having to physically come down to any office or vendor. And for the cherry on top, online information and interaction are speedier, cheaper and more convenient as compared to offline. You can provide your customers with a truckload of information online and it won’t even take them hours of waiting in long queues to give their feedbacks.

RIGHT THERE, RIGHT THEN

Yapsody allows you to manage all sorts of dealings regarding your online ticket sales under a single roof. With the kind of extensive and easy-to-use features that we offer you, you can track sales, deal with cancellations, interact with your customers, provide services to your sponsors, and do everything else that an event covers (and sometimes, even more) in one place. You can add discounts, surcharges, and taxes to your events, sitting right there with a coffee mug staring at your laptop skin – not to mention, collecting the ticket sales in your local currency while dealing in your local language too! Could it BE any simpler?

THE “EFFECTIVE” IN “EFFECTIVE USAGE OF ONLINE TICKETING”

This is where we get to a major point in the process – how do I make sure I’m maximizing the benefits of Yapsody’s many features? Take advantage of the free opportunities we have to help you to promote your logo, advertise your next event and display your sponsors all on the e-ticket itself. Also, don’t hesitate to create multiple events because we got you covered on that front, too, as your customers can shop for events exactly like groceries, loading lots of them in their shopping carts all at once with one payment at the end. And check out our Social Media platforms for your promotions.

DO YOUR PART TO SAVE THE EARTH

Now, this might look like a cheesy school essay, but we can’t ignore the amount of havoc we’re causing in nature. Online ticketing is a much greener way to sell tickets, as you’ll be cutting down on the unnecessary wastage of paper by allowing your customers to store tickets on their mobile devices. And I don’t see any harm in choosing it as an alternative when you’re getting all the advantages of using the internet for event ticketing and also doing your little part in making this world a better place to live in.

The post 4 Reasons To Use Online Ticketing For Planning Event Effectively appeared first on Yapsody.