Create Original Content To Build Links

Simply dumping keywords into your event campaign and content won’t get you anywhere and Google can easily detect it. The most simple yet powerful process to build links is by creating original and valuable content on the regular through a blog. Understanding your audience persona and crafting content accordingly is a healthy mechanism to start building links and showing up on top of the results. 

Utilize Event Directories

Event directories are usually free websites or an event listing portal where you can feature your new and upcoming events. The goal of these event directories is to spread the word and generate more potential ticket buyers for your events. We’ve noticed that some event planners miss out on this golden event marketing tactic for increasing their reach. If you’re a new event presenter looking for free event creation and listing platform, Sign Up with Yapsody. 

Create A Bank Of Brand Specific Keywords 

You want to rank higher for a set of brand-specific keywords and terminology that differentiates you from your competitors and creates a recall in the mind of your audiences. Consult with an SEO expert who can set up a tactical guideline that your marketing team can follow. 

Event Venue & Timing

The search volumes for event attendees searching for ‘Things to Do’ in your city for a specific date and venue are off the roof. Make sure your event page descriptions and listings on social media have a clear event timing and venue details for Google to take notice.  

Screenshot – Yapsody Event Page

SEO Optimized Event Page 

Your main event page is the lifeblood of your event marketing campaign. With Yapsody’s in-built SEO Optimization feature, you can optimize the way your event appears in Google search engines and help event attendees to discover your event organically. 

Screenshot – Yapsody Dashboard

Through our dashboard, your event marketing manager can optimize the keywords that trigger your event to appear on top of the search results.  They get a plethora of options to create appealing titles, meta descriptions, and meta keywords. 

Off-Page SEO for Events

Ideally, most event marketers share their main event page across multiple social media platforms but few miss out on this small task. Adding a direct link of your event Subdomain from your website to other portals like Facebook, Twitter, LinkedIn can get you a better scope of ticket sales. Our event marketing tools and features in-built in our dashboard will make any event marketers job easier. 

Event Schema Optimized

Google marks up your organized events so that potential audiences can discover them either by searching for or directly on Google Maps.  Adding schema markup to your events makes it easier for users to discover and attend your event. Don’t have the time to understand what schema markup is? All you need to know as an event presenter is that every event listed on Yapsody is event schema optimized.

Our event ticketing platform facilitates 1M+ tickets sales every month for over 100k presenters worldwide. SEO Optimization is one of the many tools from our arsenal of  Enterprise-Grade features that boost overall ticketing revenue. 

Ready to give them a test ride? Sign Up With Yapsody. 

The post Why is SEO Optimization Crucial for Event Marketing? appeared first on Yapsody.

Create Blog Posts

If your company has an active official blog, use it to publish posts that will boost your event marketing. Make sure your content offers value to the reader before selling the event directly. Do a series of interviews with the event presenters that will deliver event context to prospective attendees.

Film a ‘behind-the-scenes’ video to showcase the amount of careful planning that goes into organizing an event and publish the video on the blog. Using visuals creates an engaging yet informative experience for viewers. Avoid content that is extremely promotional.

Find A Ticketing Platform

While expecting your audience to turn up on your platform to buy tickets is a fair expectation, think from their perspective. If they are unaware of your ticketing platform, they won’t be able to discover your events. 

Partner up with a third-party that has already invested in promoting its online event ticketing platform. This platform spends its time and resources in gauging your audience’s behavior and conversion patterns when it comes to selling event tickets online and coming up with cool promotional event ideas.

This significantly enhances potential ticket sales, while saving you the hassle of starting from scratch and entering the conversion funnel.

Leverage the Power of SEO

Simple as it may sound, a lot of event planners tend to overlook this basic traffic-generating activity. This works on two levels – introducing your upcoming event to audiences searching for relevant knowledge on the web and creating awareness among potential attendees.

Develop a consistent keyword strategy that is in context with your competition’s rankings as well as the relevance of your offerings. Ensure that your website is mobile responsive as that directly impacts the ranking and conversion process.

Reach Out to Past Attendees

In the quest to acquire and retain larger audiences, don’t forget to reach out to those who’ve already vouched for your effectiveness in the past.

If you have already held an event or if you have some registrations for parallel events, then these guests should be your first set of invitees. Encourage them to spread the word by offering them unique referral codes that can be easily shared in their social network. Earn your registrations by offering them a discount on new event registrations.

With this event marketing plan, you can not only explore the right audience but also influencers and evangelists on how to promote an event successfully.

The post Your 2019 Guide To The Most Effective Event Promotion Channels appeared first on Yapsody.

Kick starting your marketing well in advance ensures that activities such as resource allocation, promotion, and engagement is performed more effectively resulting in higher conversion. Marketing coupled with a proper strategy will further catapult you to higher engagement levels and even sold-out events! Here are 5 ways to use targeted event marketing strategy for your events! Here are 5 ways to use targeted event marketing strategy for your events and make maximum profit by selling event tickets online.

1. Make yourself easy to find

Not only should you post online content regularly, but you must also make it easy to find. You can share content by bundling with different content on your website or social media channels. For instance,  if you have 3 or 4 events lined up for the month of May, then you can promote it as “Upcoming events for May 2018” on a single page and promote it on social media as well as different channels, which will make it easy to find your events in a single location.

You can also create a hashtag for your event and while posting anything related to that event, you can post using that hashtag. Make sure to use a hashtag which is unique, so that recollection is easy and your attendees can then follow your event updates.

2. Promote events using paid ads

Social media platforms are making it difficult to reach your attendees organically. According to a recent update by Facebook, they have implemented changes in their algorithm. Priority is now given to content from the user’s friends and families over the content from businesses and news websites.

This is not only about Facebook, it is also about other platforms like Twitter and Pinterest. They are going to give more preference to paid ads over organic content generated by companies. Platforms like Facebook and Twitter costs less compared to other traditional ad platforms like TV or print ads. Additionally, they give you better options of targeting attendees based on user location and interest. So, in order to reach your attendees, create ads and promote using mechanisms like Facebook Pixel. Yapsody gives you the option to easily integrate your Facebook Pixel, which helps to promote your events to individuals who are more likely to purchase.

3. Be in touch with your event registrants via email

You need to keep engaging with your event registrants. The best medium to stay in touch with your audience is email marketing. According to a research, 73% of in-house marketers worldwide said that email marketing provided a strong ROI.

Therefore, you must leverage email marketing but keep in mind that you need to send personalized emails in order to improve effectiveness. To evaluate the effectiveness and success of your email campaigns, you need to keep track of the “open rate” and “click through rate” of emails and also check the conversion ratio – recipients who are reading your email and purchasing tickets. All these parameters can be tracked through Yapsody’s upcoming “Email Marketing” feature.

4. Improve SEO of your event landing page

SEO is the 2nd most effective medium for marketing after email marketing. Investing in SEO takes a lot of efforts, but the effects are long lasting. You need to work on both on-page and off-page SEO activities to get your event at the top of the page rankings by search engines.

Yapsody provides SEO customization for your events, which helps you to edit on-page SEO elements like title, meta description and meta keywords of your events thereby helping your events rank higher by search engines.

5. Create a buzz around your event

When it comes to your event, your performing artists and special guests are the primary stakeholders. If you want your event to be a success, make sure that your primary stakeholders leverage their popularity and power to influence by creating a buzz around your event on social media platforms. This is the most organic and effective way to promote your event, since it attracts potential attendees who pursue those performing artists and special guests on social media as well as keep your event registrants engaged.

Start early

To make your event a success, you need to start doing these promotional activities in advance. Email marketing and SEO are the primary channels you should use to target your attendees, as they have better ROI compared to all other medium. Implementing these tips will help you stay in touch with your attendees, and get the most out of your targeted event marketing strategy.

The post 5 Tips to Kickstart your Targeted Event Marketing Strategy appeared first on Yapsody.

Online searches:

Gone are the days when people got leaflets to register for conferences, these days’ organizers create event pages for their conference putting it up on the Web for interested people to register. The conference goers too, search the internet for conferences that they are interested in. Unless you are making use of the SEO strategy, it is unlikely that your conference will get noticed above the hundred others. SEO will make sure that your event tops the list of searches. The interested people once they notice your conference will visit your event page and try to learn about it. People generally tend to check the results in the first page only. Only if your event is at the first page, then only can you be sure that the conference will attract the interested people. Getting noticed is half the job done. As a conference organizer the biggest challenge is to rake in the crowds. SEO makes your job easier.

Long term:

Unlike some other online hacks, SEO event marketing is a long term investment. The search engines keep altering their algorithms to provide the users with best results. In case, some past rookie online move you made kept you at the top today, it can equally get you out of the list tomorrow. SEO ensures that you reach the top and stay there. So if you want your event marketing to be impeccable, you can’t afford not to invest in SEO.

Tested:

It has been proven that conference planners who invested in SEO have reaped benefits. The number of registrations had been phenomenal. Conference SEO and event SEO is becoming a common thing for event managers these days. And if you are one, you definitely can’t ignore this boon that will transform your conference.

Lastly, you shouldn’t be too impatient if registrations aren’t coming from day one, SEO might take a little time, but it is a definite strategy and will eventually ensure that you get the maximum registrations for your event.

The post The Ultimate Guide To SEO For Conference Organizers appeared first on Yapsody.