1. How to look for your audience

Where are you likely to find your audience? Trace out areas where they hang out the most. These days, most of us are online and is possible that people you are looking for are already out there. It’s just about letting them know, ‘hey, we’ve got something for you’. To begin with, the hunting game, keep an eye on your competitors. Who visits and spends a good time on their profile, the keywords they use, how they make themselves visible to their audience and how they get along with them, follow their profile pages and blogs.

Asking your friends, colleagues, business partners where they hang out the most online will also provide you with a vital clue. Google Alerts is another interesting tool to get alert about what your competitors are updating.

2. Analyze your existing traffic

Study your website traffic through our Google Analytics integration and know where your visitors are coming from. Are most of your visitors coming from social networking sites or through advertising campaigns? Make an in-depth analysis of these sources and identify the areas where you can invest.

3. Be active on social media

As part of Social Media Marketing, the first mantra is to make the appearance of your company on social media. Create a profile of your company on social media and track down who visits and follows your page. Strike a conversation and keep them engaged on your page with interesting posts and updates.

If you are not new in this industry and have already hosted a club event, bring out all the stocks of the database of your event audience. Find out where and how they come to know about you? This piece of information will let you know what efforts you need to put for roaring ticket sales. Also, asking where they heard about the event while registering for it can become handy in exploring marketing areas for your next event.

To be more specific in SMM, using the geo filter feature on Facebook helps you narrow down your search area. Running a Facebook ad campaign at the location from where most of the visitors have registered would indeed be productive.

So, get set and start finding your target audience online.

The post How to Find your Target Audience for Club Event appeared first on Yapsody.

Firstly, Pinterest is for specific people, so unless your event fits the general mood of people on Pinterest, there is no use promoting it there. Secondly, you need to create your own board on Pinterest before promoting.

Putting pins

Pins are a specialty of this site which you have to put on the boards. By organizing your board you can attract a lot of followers who are interested in the ‘pins’ on your board. It is an effective way of making lots of people interested in you event in a short period of time and sell tickets.  Your pins should be relevant to the event that you are promoting.

Hashtags everywhere

Hashtag is the most effective way of SMM and also tracking the demographics of engagement. One can’t do promotions in social media without hashtags. In Pinterest hashtags are of primary importance for any post to be noticed. Whatever is the subject of your event, you must add related hashtags to ensure that it reaches people who also use the same hashtags. With hashtags one can gain several followers in a single day.

Traditional advertising

Surprisingly Pinterest still allows you to advertise your event in the old fashioned way. Though the feature hasn’t been developed fully yet, but you can join the list of people waiting to advertise with them. It is similar to Facebook or Instagram where you find promoted posts. Similarly Pinterest wants to have a promoted pins feature that will make your pins visible to a lot more people and help event organizers to sell tickets online through the platform. This will be an extremely conducive method of advertising once it’s developed.

Have good pictures

In Pinterest pictures hold a lot of value. If you wish to campaign successfully for your event, you will need to have a lot of really good pictures. Look at any other company’s boards for reference.  Your promotion shouldn’t be blatant; it has to be garbed in something attractive. Pictures enable you to attract people and then you can promote your event to thorough these pictures.

Have a business account

In Pinterest you can have an account tagged as a business account. Here you can measure the various demographics like popular pins, viewers of your pins, etc. it helps you make a survey of trends and your performance in the site.  Used effectively this can yield a lot.

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What you need is some organized way of measuring how effective your event marketing on social media has been. There are tools for calculating the impact of your social media stint. Use social media tools

Social networks such as LinkedIn, Twitter and Facebook have their own set of analytics that you can avail if you are promoting a casino event, concert event, theater event etc. by paying the company. Other users are not aware of these, but you can make use of these in built analytics to determine the reach and response of your social media promotion. Some of them are as follows:

Twitter Analytics

This tool of Twitter allows users to estimate the engagement their post has had with the other users of Twitter. All the data are provided to the user in a demographic format. Users can check the graphs of followers’ interests their location and other information. You can also see the number of views, shares and retweets that your post has invited.

Facebook Page Insight

If you have created a page for your event on Facebook, tracking its organic reach and engagement among users is not difficult at all. Through Facebook page insight one can get all demographic data like

1. Organic reach: views from non followers.
2. Viral views: views from people who were directed to the post by friends.
3. Engagement: the number of likes, shares, comments, mentions, etc.

LinkedIn Company Analytics

With this neat tool you can monitor your followers and other competing events. Here too you can avail specific demographic data regarding your followers and their activities. LinkedIn has some paid tools like:

1. Mention: track responses to your posts.
2. Brandwatch: advanced tracking of followers, their location can be obtained through this.
3. Trackur: gives you data about how active people are on your page.

Key Performance Indicators

You must also promote on Pinterest, Google+, Tumblr to make the event survey easier. Once that is done, check your events KPIs. Through this you can measure how successful the promotion has been. This is through measuring of the number of people who called up, made enquiries through mail and track actual event ticket selling occurred. Social media tools like Hashtracking calculates the number of times your hashtag has been used.

The post How to Measure the Success of Your Event Promotion in Social Media appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

1. Got A Secret?
Let your attendees in on little secrets to get them talking. If your event is a product launch, click pictures of your product and watch as your followers try to guess what it is and what it does. Plus, the fact that the story will destroy itself after 24 hours leaves it all to the memory and serves as a more interesting challenge.

2. What Happens Backstage?
As much as attendees want to enjoy the event, they also wouldn’t mind knowing what happens behind the scenes. Keep updating them about the venue, click pictures and videos of your team working on something, or simply chilling together. Remember to keep it funny and engaging.

3. You Should Do It, Too!
Being the event planner, it’s your job to keep posting stories before and during the event. But, if you find ways to make your audience do it, too, they’ll be indirectly promoting your event. One way to encourage them would be to have photo booths with funky props at the venue, or have entertaining performances during the breaks.

4. Tell Their Tale.
While Instagram Stories is a way to broadcast a message to the entire community, making it a little personal could actually make you a favorite among your followers. For example, post a picture asking people to comment their queries, and respond to these queries by uploading a 10 second clip in your story along with the username of your guest and the question they’ve asked. That way, they’ll want to view your story if their question was picked.

5. Peekaboo!
Curiosity is the best marketing tool, they say. Use this to your advantage by not revealing all details about your event all at once. For example, if you’re having a performance by a celebrity or a speech by a renowned personality, just drop in hints about them in your stories. You could put up blurred images, or rhyming clues, or even quotes by these people to intrigue your attendees. Maybe you could also announce a small reward for anyone who guesses it right!
Whatever little games these platforms are trying to play within themselves is not your concern. For you, as an event planner, this is yet another promotional tool to use to market your own event. The fact that you need to consider is that using this will help you reach out to a bigger audience in better ways, maybe, and that’s all.

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1. Figuring which One to Go for

It’s difficult to figure out which social media site is best for your business. But, every S has a unique feature and offers something to their target audience. What works for one may not work for the other. In this case, Google Ads is a key tool to understand your target and effectively run your business.

It’s best to decide which site to go based on your product needs and demographics. Look for sites that let you showcase your organization on a large scale. An event organizer will prefer to use Youtube, Instagram, Tumblr, and Facebook over LinkedIn, which is more for professionals. And for inspirations, ideas and to keep a tab on competitors, Pinterest is a useful site. ‘Pin it’ whatever you think it will serve your purpose.

2. Getting your Audience Hooked

To get online users to spend maximum time on your page and to have a good number of followers, understand your audience’s likes and dislikes. Your job does not end with posting videos, pictures or tweets; it is important to keep them engaging. Facebook, Youtube, and Twitter users are young and they like interesting videos, pictures and appealing content. Seek their feedback and be pro-active in replying to their queries.

3. Give and Take Process

Social media is a give and take process. Follow people on blog sites, Google+, Flickr, and other sites, and they will do the favor of following you. Start commenting, liking, and re-tweeting posts of others and in return, they will start visiting and commenting on your page. ‘Repin’ what others have pinned on Pinterest. This is a simple strategy to connect with them.

4. Mind what you Post

For the sake of making a campaign go viral, some organizations stoop low and resort to negative activity. Remember, what you posts are always under someone’s scrutiny. Your posts shouldn’t hurt someone’s religious sentiments or play with someone’s feelings and emotions. It’s better to remain true to yourself. Your social media tactics should be meaningful and add value to your campaign. Otherwise, you may even lose what you have.

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Has your business still not reached the heights you feel it deserves? It could have something to do with the customer service you’re providing. There are a few ways of attracting a customer to your business; here are a few of them-

1) Do you have an online presence?

Given the fact that all communication and interaction seems to take places online in the present generation, customers are going to judge you by your online presence. Are you available on social media? What would be the first thing customers see when they google you? All of this matters and they play a key role in ensuring the popularity of your company. Unless you give them something that they like, your customers wouldn’t even give you a second look. As they say, the first impression (in this case, your digital presence) is the last impression.

2) Have you optimized your website?

If you’re a company that’s largely dependent on customers, you need to make sure that your website is search engine optimized? Where does your website feature if someone looks up a product or service you provide? You must understand something, customers are pretty ruthless.  Also, they would rather visit websites that feature near the top and appear trustworthy. That is why you need to pay special attention to SEO and ensure that you make it to the top of the list. If you haven’t done this already, you now know why you’re missing out on customers.

3) Are you on popular social media?

Seldom will you come across customers who do not have an account on social media? All of you out there must be pretty active on social media platforms like Facebook, Instagram or even SnapChat. Now if you look at the other companies around you, you’ll see that they all have pages and groups on social media. You too need to make a move as soon as possible, if you haven’t already. Attractive images, relevant blog posts, impressive posts- these are things that will appeal to your audiences. The logic is pretty simple nowadays- more the number of likes, the more popular a page is. Cruel and unfair, yes, but true no doubt.

There you go. In a nutshell, the easiest and the most popular way of attracting customers today is to widen your reach online. You need to make sure that customers do not have to scour every nook and cranny of the World Wide Web just looking for you. If customers acquisition is your main goal, you need to start nurturing the online presence of your company.

The post How to Attract Customers to Your Business? appeared first on Yapsody.

But that’s the harsh truth about casino event promotion. And we all know that unless your event gets shared multiple times, online ticket selling is going to take a hit. Here are a few reasons why some events become more popular than others-

1) Emotion: How does your event affect your audience?

One of the key factors that determine the success of any casino event would have to be the emotive factor. How does your event appeal to the audience? How does it affect them? Are they being indifferent to it? Or does it strike a chord in their heart? If you appeal to the audience on a deeper level, you’re likely to get more shares because audiences are constantly looking for something that makes them feel. This is more in case of charity events. If you make your promotions more powerful and impactful, it will tug at their emotions. This is definitely one of the reasons why some casino events go viral while others don’t.

2) Descriptive Titles: Giving your customers a clear idea

Think about it, if you’re reading something on social media, wouldn’t you rather click on something that has a descriptive title? The same goes for events. If they have longer and more elaborate titles, audiences are going to be sharing it more. That is because one look at the title would give the audience a clear idea of what the event is all about. They wouldn’t have to read the additional content of the event to know more. Remember this, customers hate cryptic titles. Naturally, you should keep your titles simple, straightforward and long- at least 10 words.

3) Pictures: The latest fad in social media

If you’re part of social media, haven’t you ever noticed how pictures are shared more than text? Well, that’s because no one wants to read paragraphs of long text. However, they would rather share large, vibrant and expressive images. In social sharing, statistics show that images are shared twice as much as a text. That is precisely why you need to get some fabulous images and make the most of graphics designing technology, now at your fingertips, to help you get the most appealing designs.

The ticket sales of your casino event would depend on the number of times your event is being shared since that means it is reaching out to a maximum number of people. With more and more people finding out about it, your event promotion and ticket sales would see a rise. If your casino events haven’t received many shares in the past, you must have been missing out on these three important aspects of event promotion. But that’s okay, the next time you plan an event you could keep the above in mind.

The post How to Make Sure That Your Casino Event Gets the Maximum Shares? appeared first on Yapsody.

Well, there’s always Snapchat. Wondering what that is or how it’s of any importance to you? Look at this way, this could be your best shot at SMM (social media marketing). It is a social media platform where you can share all kinds of photos and small videos with your friends. If you were to come up with marketing strategies, this would be the best way to power up your event. Pre event or during the event, this is the best way to keep your customers hooked. Why, even some of the biggest names in the industry are turning towards such social posts to promote their brands.

1) Wider Reach

Who uses Snapchat? The younger generation. Who’s your target audience? The younger generation. See the common factor? Duh, using Snapchat event campaign would give your marketing strategy a boost like no other. By using Snapchat for your event promotion, you would be giving off the impression that you’re “cool” and “hip”. Isn’t that what you want, anyway?

2) It’s An Event Enhancer

It is not just the pre event marketing that makes a difference, how you promote your event while it happens is important as well. Recently, participants in some of the most popular events kept snapchatting while the event was on. And let’s just say, it experienced an immediate surge in popularity.  An important aspect of PR is spreading the word, and Snapchat  can help you do that. Get a press release out. Use blog posts. Do whatever you think is necessary to convey the message.

3) Video Sharing

You know what’s better than an email blast? Sharing videos, live or otherwise. You could share a sneak peak of the upcoming event nearby, only to fuel the excitement of the eager customers. They’re fired up as it is, trigger a chain reaction of excitement and “I can’t wait anymore” via Snapchat! What could be better than that?

4) Competitions And Contests

Snapchat users love a good challenge. Organize some quizzes or little fun contests for them. For instance, if you’re having a concert by a famous singer, you could keep posting little titbits about the artist in question to keep the customer hooked. That would help with your search engine optimization as well.

5) Coupons Valid For Short Periods Of Time

Promoting an event is all about enticing the customer just enough to make them take the next step. You could post offers and deals, of course for short spans of time to intrigue them. In these cases, partnering up with other companies would do the trick. So what are you waiting for?

You’ve got your target audiences statistics, haven’t you? What’s the best way to reach out to them, according to you? The best part about Snapchat is that it’s not only for the younger generation. With social media platforms like this, promoting your events or concerts become exceptionally easy!

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Facebook and Twitter- the two strongest and the most popular social networking sites have emerged as platforms which take just a few minutes to spread the word. These are the most effective present-day tools for content marketing. Gone are the days of posters and graffiti on the roadside walls. Promotional stunts for events and functions are best fulfilled via Twitter and Facebook today, to publicize conferences, webinars and any other occasions.

Facebook Social Media Marketing is your latest Rescuer

1. Share the Word through Facebook

Facebook provides an opportunity for the user to connect with major email service providers. You can import your contacts, inviting them to like your page. There are detailed steps on Facebook which will guide you on how to upload your contact list, though; there is a limitation of 5000 contacts that it can support. So, let your Event Landing Pages be noticed.

2. Interesting Quotient is The New I.Q!

A light-hearted and attractive post which conveys your message properly is always more appreciated than one in a formal tone. This will capture people’s attention easily and keep them boiling with excitement and intrigue more to your event site. So, create interesting event ads to steal the attention of your audience.

3. Target, Shoot, Specific Companies!

Facebook can be used for workplace targeting, that too, at a fraction cost of that of LinkedIn.

4. Target Audience- Key To Your Success!

A specific group of audiences can be targeted for app installs. First, upload your hotel’s event attendee list to Facebook by uploading a data file, and then give your campaign a name. The audience can be identified by Email or mobile number. Next, you have to click on the ‘Create an Ad’ option next to the Audience Name. Then, you have to select “App Installs”. You will then be prompted to key in your app URL.

Facebook is, indeed, a powerful tool for the promotion of the hotels event. Thus, it should be an essential part of your marketing strategy.

Tweet and Retweet: Get Your Event noticed easily

1. Get Set Go- Create a Profile

A profile can be created especially for the event or even in general. All potential clients or audience are to be followed. Be advance, you have an image to create! Create the page well before your event.

2. Be Unique with your Industry Hashtags

After you’re ready, think of a suitable hashtag. Be careful because, obviously, you don’t want it to get hijacked or lost. It should be brief, relevant, easy to spell and unambiguous.

3. Make Them Aware Of Your Page

All the emails you send and the online event ticket registration forms should contain the Twitter handle and hashtag. This is to make sure, your exhibitors and attendees are made aware of.

4. Take a Step Before others!

Encourage your management team to contribute tweets or to retweet to boost the awareness of your event’s social media and your Hotel Name. This will aid you to build a sustainable base of followers.

Event promotion and event marketing never had this mammoth reach until these social giants Facebook and Twitter came into existence. SMM was never so easy before, was it? So, to make sure that you are seen and heard Twitter and Facebook marketing are inevitable!

The post Ways To Effectively Promote Your Hotel Events with Social Media appeared first on Yapsody.

Research shows (I wonder who does these) that the most commonly used event promotion channels are email marketing, word of mouth, event website, and registered mail invites (as if you need a research to tell you that). And there are six tools that can be used to carry out the promotion using these channels more effectively.

EVENT WEBSITE

Consider your website to be a year-round marketing tool that can be used as the central point for all your marketing activities. Here’s how you can use it to your maximum advantage:

• Put up pictures of your previous events to get your potential attendees an idea of what your events are all about.
• Upload videos of guest speakers along with their presentation slides.
• Start promoting your upcoming events well before their scheduled dates so that you have enough time to spread the word and create a buzz.

e-MARKETING

Never forget the GIGO (garbage in, garbage out) theory. Because, whatever efforts you put in will definitely reflect in the results you obtain.

When it comes to e-Marketing, you have to keep experimenting. Vary your content, your mail timings, subject lines etc. You have to constantly be aware of what your target audience needs, and deliver them that.

And as you experiment, keep collecting data and analyze it. Next, you put it to use and strategize according to your analysis. Your deductions aren’t supposed to be filed and buried in a marketing report.

CONTENT MARKETING

My personal favorite, this one.

Blogs and articles are like oxygen for your marketing campaign – breathe them. Everything important and relevant to your event should be put up as a blog. This encourages people to be involved with you consistently, and also helps you build your brand’s image.

Also, keep in mind the 10:1 principle which states that for every 10 pieces of content that you put up, only 1 leads to effective promotion. Keep experimenting with your content, too, but event updates should never be off the table.

WEBINARS

Webinars going hand-in-hand with today’s generation would be an understatement; they practically hug each other as they walk. What could be better than getting all relevant information delivered to you live while you’re enjoying the comforts of your house?

Conduct webinars that either build up to your upcoming event or are based on previous themes or topics. You can even conduct interviews with your past speakers who have served as great influences to promote your event.

SOCIAL MEDIA

Facebook is definitely used by everyone, but that need not imply that your target audience will also be just as active there. Try to find networks where your potential attendees are most likely to be found online, and share all content relevant to your event there. Also, when you’ve teamed up with speakers and sponsors, develop your relationships with them in arenas where their fans are also present.

PARTNERSHIPS

When you have good speakers on your list, ask for their assistance in building content pertaining to your theme to put up on social media, your website, and blogs. You could also interview them and share their videos on your networks. The key is to use them as marketing assets, but treat them as your team members.

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So, here are the top 5 social media marketing tips that will ALWAYS work for you:

1. Click-n-Tag: Taking pictures at happening events and tagging people in them will boost your brand’s popularity amongst your target audience. Go out, discover new events, and if there is a necessity, hire a professional photographer to click these pictures that you can later upload on your event page and tag people in them.
2. Share: Every one of your posts on your blog/website should have share buttons that let your readers and visitors share these posts across all social media platforms (Facebook, Twitter, Pinterest, LinkedIn etc.)
3. Hashtags and Shoutouts: These work really well on Twitter. You can trade shoutouts with other influential brands and people, so that their followers get introduced to you, and you introduce your followers to them as well. Also, create a unique and crisp hashtag (that is easy to remember) for your event, and use it EVERYWHERE.
4. Find Out: There are various sources from where people can find out about your event, and you have to be well aware of these “sources”. Find out the event listing websites that list out local and/or national events and also other people and groups who might be responsible for spreading the word.
5. Partners: Your sponsors, partners, guest speakers, and team members can work wonders if you turn them into your event’s ambassadors. Ask them to blog, tweet, and post about your event online, and in return, you can even offer them incentives to do the same.

The event industry has always been a competitive one, and social media marketing is used by almost every event presenter out there. So, it isn’t predictable whether your strategy will work in exactly the way you thought it would, but that shouldn’t stop you from trying. While you continue employing the basic measures for online promotion, keep experimenting with new techniques and keep a tab on what does and doesn’t work for the audience you’re targeting.

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