Link it up

With social media event marketing, it’s crucial to link it up. Attaching links in your blog posts aid in generating traffic, and give more info about what you do. Shorten the lengthy link using URL shorteners such as Goo.gl or Bitly. This link shortener also tracks the number of clicks your shortened links have earned.

Using Appealing Pictures

The picture speaks a thousand words; it draws more attention than text. Use striking pictures to grab attention to your posts and link them up before posting. Also, adding text to the images make it more engaging.

Time your Posts

No matter how good your content is, sharing it at a time when your audience is not active loses its value. Try to figure out the time when the target audience becomes active. They mostly are active during the weekdays and office hours. Weekends are not a good time to share something big as most of them go offline.

How to Use Twitter

Use keywords relevant to your business in your tweet.

Know who to follow. Following people just for the sake of it will yield no great results. It’s about having followers who are genuinely interested in your service.

Increase the frequency of tweeting as Twitteratis may miss out.

Limit your tweets under 120 characters for followers to retweet without editing.

Be where your audience is

Being present on every social media platform won’t help. It will waste your time and you won’t be able to chart out proper casino marketing strategies for effective marketing. Be active where most of your audience is. Focus on not more than two or three social channels. This will also give you time to interact with them.

Appropriate Hashtags

Almost, everywhere be it Twitter, Facebook, Instagram, Google+, or Pinterest, you see hashtags being attached in every post. Using hashtags blindly in every update may not be a good idea. Do some keywords research to understand the trending ones but relevant to your business. You can also create a new, simple, short and informative hashtag to promote your campaign.

Building Relationships

Social media is about building relationships. When your fans share your posts, appreciate their gesture. A simple ‘Thank You’ will do a lot of good for your brand. Strike a conversation with them to get feedback about your offerings, do it consistently, and be answerable. Having a strong base of followers on social media will also boost your SEO.

Do a Google Analytics before and after using these tactics, and you will see the remarkable difference between the two.

The post How to Crack Social Media Marketing for Casino Events 2020 appeared first on Yapsody.

So, here are the top 5 social media marketing tips that will ALWAYS work for you:

1. Click-n-Tag: Taking pictures at happening events and tagging people in them will boost your brand’s popularity amongst your target audience. Go out, discover new events, and if there is a necessity, hire a professional photographer to click these pictures that you can later upload on your event page and tag people in them.
2. Share: Every one of your posts on your blog/website should have share buttons that let your readers and visitors share these posts across all social media platforms (Facebook, Twitter, Pinterest, LinkedIn etc.)
3. Hashtags and Shoutouts: These work really well on Twitter. You can trade shoutouts with other influential brands and people, so that their followers get introduced to you, and you introduce your followers to them as well. Also, create a unique and crisp hashtag (that is easy to remember) for your event, and use it EVERYWHERE.
4. Find Out: There are various sources from where people can find out about your event, and you have to be well aware of these “sources”. Find out the event listing websites that list out local and/or national events and also other people and groups who might be responsible for spreading the word.
5. Partners: Your sponsors, partners, guest speakers, and team members can work wonders if you turn them into your event’s ambassadors. Ask them to blog, tweet, and post about your event online, and in return, you can even offer them incentives to do the same.

The event industry has always been a competitive one, and social media marketing is used by almost every event presenter out there. So, it isn’t predictable whether your strategy will work in exactly the way you thought it would, but that shouldn’t stop you from trying. While you continue employing the basic measures for online promotion, keep experimenting with new techniques and keep a tab on what does and doesn’t work for the audience you’re targeting.

The post The Social Media Strategy for Event Promotion appeared first on Yapsody.

In order to keep up with the rapidly changing promotional preferences of your target audience, you need to alter your promotional plans according to their preferences and this blog post will tell you how to effectively incorporate one basic multimedia element – videos – into your marketing strategy.

SLOW AND STEADY PUTS A FROWN ON THE VIEWER’S FACE

When you’re uploading your video online, don’t ignore sizing issues. If it’s a small video, uploading it in HD won’t necessarily make it slower; but a longer video will consume more data in HD and for people viewing it on their mobile devices and using mobile internet may get annoyed if it’s too lengthy and data consuming. Make sure your video provider has an option to turn off HD in such cases.

SERVE IT WITH SALADS AND SOUP

Your video has to be accessible, and you can ensure this by providing an audio description and subtitles. Though this may call for more money, time, and efforts, it’ll be definitely worth it. At least work on a transcript or text description since this will also help with Search Engine Optimization.

ONE THING LEADS TO ANOTHER

There are high chances that due to lack of time or data, an interested user may drop your event because of no direct access to required information. So, provide URLs to your Facebook page, website, blog, registration page etc. in the video’s description so that people who aren’t able to watch the video still have someplace else to go for the needed information.

AVOID AUTO-PLAY

When you have a video, you are going to put it up EVERYWHERE (including your website). Embedding it in your website is cool, as long as it doesn’t start playing automatically because firstly, it annoys users when they have to look for that one tab where the stupid music is coming from and secondly, mobile users who are probably not looking forward to using up their data for watching videos would be so mad at your website for auto-loading that video.

A LOT OF STUFF PLUS A VIDEO

Your video is a small marketing aid, and your entire promotional strategy can’t be based on one video. If your video includes all the vital information related to your event, make sure that the same is also available in alternative formats because even though a video is a great way to boost promotional activities, it’s not the only way, and should never become one.

Got better ways to use a video for promoting an event and selling event tickets online? Comment your ideas below and help your fellow event presenters!

The post Set Your Event Promotion in Motion appeared first on Yapsody.

SEO Maximization

Driving attendees to your event is not a step; it’s a process, the first step of which is driving them to your website. Majorly, websites are brought into the picture in the form of search results, so if you want your event to be a result ranked high up, you’ll have to optimize your website to sell tickets online and make it keyword-centric. SEO is an affordable and effective marketing strategy that can drive qualified traffic to your website, which can further translate into increased ticket sales.

Website Testing

Your website is the first impression you create on your potential attendees, so you have to make sure it’s a good one. Having a functional website is not the same as having a beautifully designed, optimized, and of course, fully functional website. While it’s the virtue of e-commerce websites to have an appealing UI, it will be highly advantageous for your event if your website has the right colors and fonts for the striking features.

Social Media Integration

Because if it’s not on Facebook, it’s not good enough. After ‘what came first, the chicken or the egg?’, the next big question of the universe is, ‘does social media run in the world, or does the world run on social media?’. Whatever may be the answer, an event presenter has to come to terms with the fact that social media marketing is the key to brand awareness. Your event management software should make sure it incorporates social media. For example, Yapsody has social media widgets to facilitate social media integration easily.

Utilize Your Speakers

Maybe that’s not an appropriate way to put it, but your speakers can be extremely useful when it comes to promoting your event because they already have a huge fan-base. They are busy folks, so you might have to work their talks and promotional images, but seeing you take efforts for them, they’ll be delighted to be a part of your event. Give them special promo codes or offers that they can offer their own followers for attending the event and make brilliant posters for them and use these to connect to their followers directly.

Multi-channel Marketing

Using platforms that are already bases for interaction between your potential attendees will favor you, because they’ll see you as approachable and one of them. Make sure you have an account for your event on Facebook, Twitter, Instagram, LinkedIn, and even Pinterest, if needed. If you’re hosting a professional event, LinkedIn can serve as a big platform to meet people in your industry. Create open groups and include the link to buy event tickets in there, you’ll be surprised at the response you receive.

Real Time Analysis

Obtaining real time information about your ticket sales and statistics can help you track your ROI efficiently. While Google Analytics stands as the best way to accomplish the analysis, you can also use an event management software that ensures these features. Yapsody’s YapStats is one such application that helps you track your ticket sales and similar data in real time.

Attendees or Ambassadors?

Figure out the incentives that your potential audience would love to be offered, and come up with competitions and referral plans to drive your ticket sales. These may include special discounts, VIP seats, freebies, or whatever appeals to your target audience.

Custom Facebook Ads

Apart from being a social media platform, Facebook is a gigantic database of all kinds of people and can tell you exactly what is it that is liked and ‘unliked’ by your potential attendees. You can use Facebook’s custom audience feature to ensure that your advertisement is only viewed by your past attendees, present contacts, and their friends. Also, uploading a CSV of your database or your LinkedIn contacts will ensure that Facebook only shows your ads to the ones whose email matches with those in your CSV.

Remarketing

If you have a decent marketing budget, you might want to invest in paid advertising campaigns that follow your website visitors even after they’ve left your site. Your ads will now pop up in front of users who have already been introduced to your event, and your campaign will make much more sense that way.

Blog

This takes us back to the first point regarding SEO which tells you that keyword rich content can work wonders for your website’s ranking in search results. To achieve this, a very simple measure is to start a blog and put up posts that are keyword-centric without having to modify your existent website content. Your blog can be used as a platform to engage with your audience, publicize your event and also glorify your speakers and sponsors.

The term ‘hack’ is self-explanatory here, because as you actually inculcate these factors in your strategies, you’ll realize that there is nothing that could possibly go haywire with these techniques. They are the little tricks that a magician should always have up his sleeve in case the ‘big act’ doesn’t work out.

The post How To Hack Your Way Into Maximum Ticket Sales appeared first on Yapsody.

1. Create website content that can make conversions happen

Since your website is where people will land before they buy event tickets or think of buying, you’ve to make sure it not only prevents them from changing their minds, but also eggs them on. In order to optimize your website content so that it generates maximum ticket sales, follow these simple rules:

• Begin with your conclusion
• Use headings, subheadings, bullets, and numbers
• Keep things short and sweet. Avoid long sentences and paragraphs
• Incorporate overviews and summaries
• Highlight vital details
• Be considerate towards privacy and copyrights

Your website defines your credibility, so including your speakers, feedbacks from your past attendees, press mentions, photos from the previous events etc. can be a great idea. Also, keep updating your website and make sure no outdated information is lying around. Embedding Facebook or Twitter feeds and having an active blog also keeps customers in the loop. Avoid advertisements or banners on your website that may distract and annoy your visitors.

2. Design your pricing and promotional offers creatively

Because only pretty websites and newsletters can’t do the trick. Divide your tickets into at least three categories – Early Bird, Standard, and VIP. You can decide the price range by evaluating the average price of your tickets. If the average price of your ticket is $40, you can offer Early Bird category at $20-$30, the standard ones at $50-$60 and the VIP at $70-$80. Categories that convey urgency and are time/quantity restricted always work. If you have special discounts and offers, promote them widely. These can include ‘Buy 2, Get 1 Free!’, couple and group discounts, and referral coupons. With Yapsody, you can even have Access Codes, which are special codes that aren’t available to everyone and come along with special features such as a free dinner or an after-party. Never offer a lower price for the tickets than you’ve done before. This may cost you your attendees, and a great deal of reputation.

3. Your Call-To-Action (CTA) is your Superhero

Do not underestimate the power of that tiny button with two little words, because it has the potential to make, or break, a sale. To make sure you are using your CTA effectively, incorporate these factors in it:

• Offer benefits to your buyers. As covered in the previous section, this can be done by offering early bird discounts, group discounts, and referral coupons.
• Create a feeling of urgency by putting a time or quantity restriction. Make your audience feel as if they’d be missing out on something huge if they don’t register immediately.
• If you offer a money back guarantee or full refund, your attendees are more likely to register right away because of the reduced risks.
• Use imperative verbs for your call to action, like “GET YOUR TICKETS!” or “BUY NOW!”

4. Develop a lovable registration process

A lot of people, on seeing your website/newsletter/advertisements are going to think of buying event tickets online. But, if you have a gloomy, boring, lengthy registration process, they might drop it mid-way. Here are a few tips on how to make the process optimized for your attendees:

• Keep it short and simple. If there are ambiguous fields, add necessary descriptions.
• Information that isn’t needed shouldn’t be asked for.
• Although asking them to create an account may not necessarily lengthen the procedure by many fields, users tend to go ‘meh!’ when they are asked to do so.
• Know and use the currency, payment methods, and language that are local to your target audience. This is known to have boosted ticket sales by 300%.
• Conserve your brand identity by keeping the registration native to your own website instead of redirecting users to a third-party site or service.

5. Make your registration all-device-friendly

In an era where people browse the internet on their watches, building websites that aren’t compatible with mobile phones and tablets will work against you. While personal computers and laptops are usually used for browsing stuff that’s informative or entertaining, people resort to their mobile devices when they actually have an action to perform and a purpose to fulfill. If your CTA button or registration form is not mobile-friendly, users might get annoyed and give up, losing you a good 70% of your potential attendees.

In Conclusion, just take care of two basic factors – your website and your event’s registration form. All the above 5 steps revolve around these two, and in order to make a great impression, these are the boxes you should be tidying up.

The post 5 Little Tips to Increase Ticket Sales appeared first on Yapsody.

Social walls are big screens that are put up during events that collect and display all the social media activity that’s happening inside the event. For example, if you are hosting an casino events and have a dedicated hashtag for it, the tweets sent out by your attendees with your hashtags will be displayed on the social wall. This is refreshed every few seconds, ensuring that the display is real-time. Of course, your attendees will love it if their tweets are flashed on the big screen for everyone at the event to see, but is that all a social wall has to offer? If not, what else? Well, let’s have a look.

SCREENCEPTION

As funny as it sounds, that term is on its way to competing with ‘selfie’. The few seconds of glory that is received when an attendee sees his tweet on the screen encourages everyone to keep posting more and more on social media with your event’s hashtag. That level of social media activity can just work wonders for your event and your brand. Coming to screenception, it is a phenomenon that’s observed when someone clicks a picture of the wall when his tweet or post is being flashed and posts it. Doesn’t make sense, but sure as hell makes your online presence huge.

PROGRESS

The technology only witnessed the display of tweets and Facebook posts related to the event in its early days, but now social walls have a lot more than just that. Walls now have aesthetically arranged and integrated posts, images, and videos from across a large number of social media outlets including Instagram, Vine, Tumblr, YouTube, LinkedIn, and Pinterest.

WORKING

As much as I wish it were true, this Wall-E cannot think on its own and find out what has to go up and what needs to be ignored. For text posts, hashtag filters are used, while keyword or phrase filters are used for images and videos. Social walls can be highly customized, though, according to what you need for your event.

MODERATION

Like I said, this Wall-E doesn’t have a brain of its own, so it cannot moderate the posts that go up. Usually, live moderation is the most preferred technique where you can view and moderate every post before it is sent up on the wall using your phone or laptop. If you don’t have the time or resources for live moderation, you could also buy packages that provide basic profanity and keyword filters that can be preset. The easiest way to moderate the posts is by creating a twitter handle where you simply retweet the posts that you want to share and only these posts get to go up.

OPTIMIZATION

Social walls can be included in all kinds of events including conference events, trade shows, and fundraisers. You can embed social walls in a website or mobile app to create a buzz and encourage social media activity before or after the event. But, what matters is that your screen be large enough so that it is viewed by a large number of people at the same time. Social walls can also be used for internal purposes. For example, a private live screen can be used to connect remote employees to enable them to connect to each other.

WHY

• SOCIAL REACH: Like I’ve mentioned a million times before, it’ll increase social media activity around your event, boost conversations and foster communities before, during, and after your event.
• EASY TO USE: Live displays are big, but not complicated. They can be easily set up and configured. Plus, they create a happening environment that entertains your attendees and gives your event a tech savvy edge.
• MONETIZE YOUR WALL: You don’t have to share a random train of tweets when you can easily use your wall for running competitions and marketing your brand. Some smart techniques and you’ll be able to come up with a hundred ways of using the big screen.
• QUALITY CONTENT: Since their tweets will have a chance to get displayed on a screen that is being viewed by so many other people at that very instant present in the same room, the quality of the content is bound to shoot up.

WHAT

Social walls are a big leap when it comes to technology in events, and within no time, presenters have come up with innovative ways to put them to use. At the same time, one should realize that events have a lot more to them than just social media, so care should be taken that these big screens don’t overshadow everything else the event stands for. Your event wall shouldn’t just be an add-on; it should blend with the rest of your engagement tools and represent the innate values of the event. Depending upon your event, you can have a list of things to do with your wall, and the best way to figure that out would be to look at examples, sit with your team and brainstorm.

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