Tips To Build and Retain Your Online Event Community DuringThe COVID Era

1. Keep A Pulse On The Social Media Landscape 

With online engagement rates going through the roof during the COVID era, it’s absolutely imperative that you keep an eye out for trending topics, industry updates, and conversations that your audience indulges in. Once you get into their train of thoughts, it becomes easier to connect with them. 

2. Participate Actively Through Event Forums 

To further your community building and retention activities, go for a targeted approach of participating in event forums. Being active in forums that are frequented by your target audience helps you solidify your presence as a brand that cares about what event attendees want. Retain your existing audience by sharing thought pieces and build new leads by showcasing what they can expect from your upcoming events in the post-COVID era.  

3. Ramp Up Your Lines Of Communication

When you’re actively trying to build your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your online help desk for more information. This the time when you should keep your eyes and ears open across all your social media platforms. Learn more about Ramping Up Your Marketing Efforts in the COVID Era.  

4. Ask Relevant Questions

Not only is your online community of looking for the safest venue to attend future events, but they’re also wanting to share their personal thoughts and ideas as to what they would expect from you as an event organizer. Make full use of this opportunity to use our Questionnaires & Surveys feature to gather useful insights that will help you plan better for the post COVID era of events. 

We hope our community building and retention tips help you during this critical phase. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. We also have a wide suite of marketing services that can help you build your online community with tailor-made solutions.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

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Today, with so many events springing up and so many people trying the same old marketing techniques, it’s difficult to grow your event by employing the conventional methods. While social media is considered to be a very powerful tool, it’s not unusual to witness presenters who, even after making use of social media, end up unsatisfied with the results. That’s primarily because presenters fail to realize that social media is not like your regular email marketing where you just send email blasts and your attendees occupy a rather passive role; it’s an interactive medium where you have to ensure an active role of your target audience.

When you realize the real potential of social media, you can not only promote your event in front of your target audience; you can also convert them into ambassadors of your event. You build a relationship with your attendees and allow them to share their enthusiasm about their event with their network, hence creating brand awareness in a more personal and trusted manner. These “empowered” attendees are known as advocates, and this technique is referred to as Advocate Marketing.

This is how you build your community of Advocates:

1. To rope in new attendees, you have to show them how credible your event is. A lot of people attend events because someone they know is also attending. So, show your target audience who’s coming, tell them about your speakers and guests, and what your past events looked like.
2. Incorporate social media into the registration process. This has many benefits – the registration process is sped up, it becomes easier for attendees to register, and they can easily share about your event with their social network.
3. If you want your advocates to share your event amongst their network, you can give them personal invites and suggestions based on the people who might be interested in the event and belong to their network.
4. Like I mentioned in the first paragraph, you’ll have a base of loyal attendees who love your event. If these people promote your event, it will create a big impression.
5. Send them emails and reach out to them, inviting them to your event and informing them about the tiny, specific details that you think might have an influence on them.

Always remember, the tools don’t grow old; your way of using them do. Keep experimenting with your existing resources and find new ways of using them to their maximum potential to make your event grow.

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