1. How to look for your audience

Where are you likely to find your audience? Trace out areas where they hang out the most. These days, most of us are online and is possible that people you are looking for are already out there. It’s just about letting them know, ‘hey, we’ve got something for you’. To begin with, the hunting game, keep an eye on your competitors. Who visits and spends a good time on their profile, the keywords they use, how they make themselves visible to their audience and how they get along with them, follow their profile pages and blogs.

Asking your friends, colleagues, business partners where they hang out the most online will also provide you with a vital clue. Google Alerts is another interesting tool to get alert about what your competitors are updating.

2. Analyze your existing traffic

Study your website traffic through our Google Analytics integration and know where your visitors are coming from. Are most of your visitors coming from social networking sites or through advertising campaigns? Make an in-depth analysis of these sources and identify the areas where you can invest.

3. Be active on social media

As part of Social Media Marketing, the first mantra is to make the appearance of your company on social media. Create a profile of your company on social media and track down who visits and follows your page. Strike a conversation and keep them engaged on your page with interesting posts and updates.

If you are not new in this industry and have already hosted a club event, bring out all the stocks of the database of your event audience. Find out where and how they come to know about you? This piece of information will let you know what efforts you need to put for roaring ticket sales. Also, asking where they heard about the event while registering for it can become handy in exploring marketing areas for your next event.

To be more specific in SMM, using the geo filter feature on Facebook helps you narrow down your search area. Running a Facebook ad campaign at the location from where most of the visitors have registered would indeed be productive.

So, get set and start finding your target audience online.

The post How to Find your Target Audience for Club Event appeared first on Yapsody.

1. List Out Your Goals

You can’t get out there and start posting memes and comics randomly. If you’re using social media, you have to have a set of objectives that should be fulfilled by these platforms. Mostly, businesses use social media to create brand awareness, because you’ll have the entire world as your audience. Facebook pages allow a call to action button, and you can always use your social media profiles to redirect people to your website. This way, traffic redirected to your website and overall mentions of your brand can be tracked easily. When you’re expecting people to click on your website’s link, be clear as to what should drive them to the website – sales, surveys, registration, or downloads.

2. Use Google Analytics

If you want the cheapest and easiest way to measure your social media performance, it has to be Google Analytics. You can figure out how much traffic is each social media platform redirecting to your website. You could be a little careful with Instagram and Snapchat, though, because they don’t necessarily drive traffic straight back to your website, so numbers can get tricky with these two.

3. Track Your Outreach

Platforms like Facebook and Twitter have insights sections that let you track your reach and the impressions your posts leave, meaning, you’ll know how many newsfeeds was your post pushed into. Graphs will show you in terms of crests and troughs about the kind of content that made it big amongst the target audience and which one took a sweep. This way, you’ll be able to make a note of the content that works for you and the one that doesn’t.

You can also make use of tools like Pulsar that allow you to measure your brand’s “share of voice” around the web by tracking their brand mentions. But, bear in mind, the deeper you want to dig into your mentions, the more expensive it’ll be because the top tools are usually paid.

4. Look At The Numbers

Keep a monthly track of your community – your fans, followers, blog and newsletter subscribers, registering users. Once you collect this data for over a year, it’ll be easier to notice patterns as to what months are usually busy and what pass by quietly. You can use Sprout Social to collect all your engagement figures for you and download these reports.

5. Try Pixel Tracking

Google Analytics and even Facebook offer Pixel Tracking, a feature that lets you track exactly where your conversion traffic is coming from. This way, you’ll be able to figure out exactly the kind of ROI the platforms are getting you.

Physically making reports to track social media effectiveness might sound stupid, but it’s absolutely necessary that whenever you try something for promotion, you keep a constant watch on the results, or you’re simply wasting your time and resources and also, in some cases, money.

The post How To Measure The ROI Of Your Social Media Marketing Efforts appeared first on Yapsody.

When it comes to events, our biggest concern is to do everything in our power to ensure that all our tickets are sold and we don’t have to settle simply for a breakeven. So, if you’re investing in Facebook promotions, it’s vital that you measure the conversions you are getting from that platform to gauge how effectively it’s working for you. And that’s where the Tracking Pixel comes into picture.

By integrating Facebook’s Tracking Pixel into your Yapsody Online Ticket Store, you’ll be able to get insights into the leads that are being generated and conversions that you’re bagging through your Facebook promotions. This new feature by Yapsody is another one of our continuous efforts to ensure that your profits are maximized when you host an event with us.

Here’s how you can first create a Facebook Pixel:

Step 1: Go to https://business.facebook.com/ and log in to your Facebook Business Manager Account.

Step 2: From the Business Manager dashboard, select ‘Pixels’, which is located under the ‘Assets’ column.

Step 3: Select the option of creating a New Pixel. Give your pixel a descriptive name, then review and agree to Facebook’s Pixel Terms. Next, click on ‘Create Pixel’.

Step 4: Then, save your Pixel ID. It’s usually a 15-16 digits long ID that you can find in the shown part of the code.

Now, we move on to integrating this Facebook Tracking Pixel into your Yapsody Event Ticketing System:

Step 1: In your Yapsody Account Dashboard, click on the ‘Facebook Pixel’ tab on the left hand side.

Step 2: Enter the Facebook Pixel ID in the indicated field and click on the ‘Save’ button.

And that’s it! Easy, right? Once you’ve completed the setup, you’ll be conveniently able to track the below activity in your Facebook Account.

PS: Yapsody only supports the basic integration of the Facebook Tracking Pixel into your Yapsody’s Online Ticket Store. However, if you want to learn more about conversion tracking and get a step-by-step guide on how to set it up, you can always visit Facebook’s Guide For Advertisers and Ads Help Center.

However, to learn more about this feature, we suggest you to visit the Yapsody!

Happy Ticketing!

The post Create A Tracking Pixel With Facebook For Your Online Store! appeared first on Yapsody.

With Facebook literally connecting us all, event management and ticketing has become rather simpler. Facebook helps you reach out to more and more potential customers and thus, that automatically increases your ticket sales. Let’s see how you can optimize your effects:

• Make sure you create an event page on Facebook. An event page would contain relevant details about the event, like the date and the venue. That way, people can check out your event and let you know if they are interested or not. Also, interested goers can share the event link with their friends. This helps publicize your event. As your event picks, so do your ticket sales.
• Track your users. Let’s say someone lists your event as interested. Your next step would be to lure him or her in. Now that you know their interests, you could keep reminding him or her about the event and even resort to multi-channel marketing. Increasing the frequency of reminders will surely catch the attention of the event goer, and he or she might just buy the ticket!
• Improve your search options. If an interested customer has heard about your event but is unable to locate the event page on Facebook, you lose out on event attendees. Your events shouldn’t be hard to find. The marketing campaign should be so extensive that entering a few keywords should be enough to pinpoint your events. We recommend the use of hashtags too. These are useful if you are searching for something that is already trending.
• Event attendees want something that immediately piques their interest and makes them want to take a step. Your Facebook events should be attractive and appealing enough. Use images. Use catchy and fun headlines. Go for interesting captions. Do whatever it takes to draw the customers to your event page and to your event ticket selling websites. Marketing is a game; it’s all about how you lure in the maximum number of customers.

Facebook, today, is one of the largest platforms for event promotions, paid and otherwise. So come on, join the wagon!

The post Selling your tickets through Facebook appeared first on Yapsody.

Encouraging to Share

Encourage your attendees to spread the word about your event amongst their friends. You can ask them to share the event on their social profiles, and in return appreciate their gesture by offering discounts on event ticket prices.

Photos Sharing and Re-sharing

Use social media platforms such as Instagram and Facebook to share and re-­share photos. Upload photos of the pre-event and post-event and share it across. You can tag your event attendees in these photos to keep their interests and excitement alive.

Contests and prizes

Organizing contests for the audience will evoke interests. And if the contests come along with some amazing gifts and prizes, it will be even more impactful. Whosoever is interested will take part in it and share on their profiles for friends and others to participate. However, make sure that entry to the contests involves easy steps; complicated steps can dispel your potential buyers.

Engaging on Twitter

Spend time on Twitter to engage with your audience and increase followers. Make sure that your tweets include keywords and unique hashtags relevant to your event. Do not forget to provide in each tweet a link of your webpage where one can buy a ticket or register for the event. Also, increase the frequency of tweeting as one may miss out. You can also make use of several Twitter ad campaign options.

Promoting Eminent Speakers

If your event has eminent speakers or personalities, start promoting them. You can also request them to notify their followers about their presence on your event. This serves the double promotions – the speaker as well as the event.

Marketing on Reddit

Using Reddit to market your event is a way different than Facebook or Twitter. There’s already a community ready to expel you if you come across as someone who’s just on this channel to promote your brand. Submitting your links on Reddit will generate good sales leads to sell your tickets and brand exposure. However, there are certain norms that you need to follow on how to promote your event on Reddit.

First, you need to be clear about the community or subreddits (sub-communities) you are aiming for. Your objective should be to engage with the community and not promotion.

Add value to the community by interacting with the members, and providing valuable content. Make mention of your product when the time is right.

Be true to yourself and maintain a conversational tone while engaging with the Redditors. Before submitting yours, make sure you understand what sort of content works here.

So, start implementing these simple measures and you will see a great surge in ticket sales.

The post 6 Steps To Boost Your Event Ticket Sales On Social Media appeared first on Yapsody.

Firstly, Pinterest is for specific people, so unless your event fits the general mood of people on Pinterest, there is no use promoting it there. Secondly, you need to create your own board on Pinterest before promoting.

Putting pins

Pins are a specialty of this site which you have to put on the boards. By organizing your board you can attract a lot of followers who are interested in the ‘pins’ on your board. It is an effective way of making lots of people interested in you event in a short period of time and sell tickets.  Your pins should be relevant to the event that you are promoting.

Hashtags everywhere

Hashtag is the most effective way of SMM and also tracking the demographics of engagement. One can’t do promotions in social media without hashtags. In Pinterest hashtags are of primary importance for any post to be noticed. Whatever is the subject of your event, you must add related hashtags to ensure that it reaches people who also use the same hashtags. With hashtags one can gain several followers in a single day.

Traditional advertising

Surprisingly Pinterest still allows you to advertise your event in the old fashioned way. Though the feature hasn’t been developed fully yet, but you can join the list of people waiting to advertise with them. It is similar to Facebook or Instagram where you find promoted posts. Similarly Pinterest wants to have a promoted pins feature that will make your pins visible to a lot more people and help event organizers to sell tickets online through the platform. This will be an extremely conducive method of advertising once it’s developed.

Have good pictures

In Pinterest pictures hold a lot of value. If you wish to campaign successfully for your event, you will need to have a lot of really good pictures. Look at any other company’s boards for reference.  Your promotion shouldn’t be blatant; it has to be garbed in something attractive. Pictures enable you to attract people and then you can promote your event to thorough these pictures.

Have a business account

In Pinterest you can have an account tagged as a business account. Here you can measure the various demographics like popular pins, viewers of your pins, etc. it helps you make a survey of trends and your performance in the site.  Used effectively this can yield a lot.

The post Quick Tip: Getting the Most out of Pinterest in 2020 appeared first on Yapsody.

What you need is some organized way of measuring how effective your event marketing on social media has been. There are tools for calculating the impact of your social media stint. Use social media tools

Social networks such as LinkedIn, Twitter and Facebook have their own set of analytics that you can avail if you are promoting a casino event, concert event, theater event etc. by paying the company. Other users are not aware of these, but you can make use of these in built analytics to determine the reach and response of your social media promotion. Some of them are as follows:

Twitter Analytics

This tool of Twitter allows users to estimate the engagement their post has had with the other users of Twitter. All the data are provided to the user in a demographic format. Users can check the graphs of followers’ interests their location and other information. You can also see the number of views, shares and retweets that your post has invited.

Facebook Page Insight

If you have created a page for your event on Facebook, tracking its organic reach and engagement among users is not difficult at all. Through Facebook page insight one can get all demographic data like

1. Organic reach: views from non followers.
2. Viral views: views from people who were directed to the post by friends.
3. Engagement: the number of likes, shares, comments, mentions, etc.

LinkedIn Company Analytics

With this neat tool you can monitor your followers and other competing events. Here too you can avail specific demographic data regarding your followers and their activities. LinkedIn has some paid tools like:

1. Mention: track responses to your posts.
2. Brandwatch: advanced tracking of followers, their location can be obtained through this.
3. Trackur: gives you data about how active people are on your page.

Key Performance Indicators

You must also promote on Pinterest, Google+, Tumblr to make the event survey easier. Once that is done, check your events KPIs. Through this you can measure how successful the promotion has been. This is through measuring of the number of people who called up, made enquiries through mail and track actual event ticket selling occurred. Social media tools like Hashtracking calculates the number of times your hashtag has been used.

The post How to Measure the Success of Your Event Promotion in Social Media appeared first on Yapsody.

Now social media marketing is one of the most happening ways of marketing your casino event. Everyone you meet today has an account on at least one social media platform. If you use social media to reach out to your guests, then that provides for quicker event promotion. Social media is also cost-effective. Thus if you have a smaller budget for marketing, social media marketing is the right way to go. However, this is the internet. And on the internet, nothing ever really stops trending. You have to make sure you’re even isn’t in the news for the wrong reasons; here are a few tips to make the most of social media-

• Monitor the social media activity before you launch your marketing campaigns. Study the latest trends on social media. In other words, find out what’s trending which shouldn’t be too hard for you. Once you do, you can use this information to come up with better marketing strategies.
• Take measures to ensure your casino event starts trending. You must all be familiar with the concept of hashtags and how they help. Get an innovative event hashtag today, and make sure it catches up. When people buy tickets from you, ask them to share the news with their friends on social media and use the hashtag to do so.
• Share interesting event blogs on your social media page to spread awareness. If you share long monotonous blogs, no one’s going to read them. You’re going to have to keep them concise and interesting.
• Also, make way for post-event talk. Once the event has taken place, allow online discussions to take place. You could even have an event survey to find out if there’s scope for improvement. That way, you’ll have a fair idea of where you stand.

The social media platforms could be your playground; you just have to know how to play the game. If done right, this can be the best thing that happened to your casino event.

The post 5 Ways to Use Social Media to Sell Casino Event Tickets appeared first on Yapsody.

Social Media Power

Event organisers of all sizes are embracing Social Media Marketing for event promotion. Twitter, Google+, LinkedIn, and Facebook have users of different age groups, and from all walks of life. So, creating an event page on these platforms and a unique event hashtag can help. Keep them hooked onto your profile with appealing images, updates, videos, polls, and contests.

Go Blogging

Blogging is a productive way to promote your event. Create a blog section on your website, where you can publish and archive well-written blogs. You can write about the upcoming event, post-event, benefits for attendees, about the performers, and everything relevant to your event. Use free blogging sites such as Blogger and WordPress to publish your blog.

Listing Sites

Another place to do free promotions for your event is on event listing sites. It’s a great device to let the audience find the event they are searching for. Take care of a few things before listing your event on such sites – using an impactful title, informative content, specific keywords, and of course mention artists.

Email Marketing

Have a long list of email contacts stacked up in database? Let’s use them for email marketing. Get a tailor-made email ready with all the information about your event – event title, venue, date and time of the event, performing artists, and ticket selling prices. Include a ‘share’ button to get shared. Now hit the ‘Send’ button and let it reach the inbox of all these contacts. This is how you can notify them about your event, without putting much effort. To make your job easier, use some best email marketing software.

Guest Blogging

Inviting influential bloggers to write for your event is a great marketing strategy. Guest Blogging can make the right noise for your event. It brings you new audience, boosts brand exposure, and helps in business growth. So, all you need to do is identify the right bloggers based on your event.

Mobile Friendly Page

Apart from websites, make sure to publicise your event on the go anytime, anywhere, i.e., on phones and tablets. Have a mobile friendly site with good look and feel, and easy to navigate. Check out Yapsody’s mobile site to better understand what I am talking about; it appeals aesthetically and gives one of the best ticketing experiences.

Word of Mouth

Take the help of your friends, colleagues, supporters, family, and community to spread word about your event. Word of mouth is an old technique, which still has its value and yields great results. No event technology tool can underestimate its power. All you need to do is talk and let people talk about your event.

The post A Guide To Free Online Event Marketing in 2020 appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

1. Figuring which One to Go for

It’s difficult to figure out which social media site is best for your business. But, every S has a unique feature and offers something to their target audience. What works for one may not work for the other. In this case, Google Ads is a key tool to understand your target and effectively run your business.

It’s best to decide which site to go based on your product needs and demographics. Look for sites that let you showcase your organization on a large scale. An event organizer will prefer to use Youtube, Instagram, Tumblr, and Facebook over LinkedIn, which is more for professionals. And for inspirations, ideas and to keep a tab on competitors, Pinterest is a useful site. ‘Pin it’ whatever you think it will serve your purpose.

2. Getting your Audience Hooked

To get online users to spend maximum time on your page and to have a good number of followers, understand your audience’s likes and dislikes. Your job does not end with posting videos, pictures or tweets; it is important to keep them engaging. Facebook, Youtube, and Twitter users are young and they like interesting videos, pictures and appealing content. Seek their feedback and be pro-active in replying to their queries.

3. Give and Take Process

Social media is a give and take process. Follow people on blog sites, Google+, Flickr, and other sites, and they will do the favor of following you. Start commenting, liking, and re-tweeting posts of others and in return, they will start visiting and commenting on your page. ‘Repin’ what others have pinned on Pinterest. This is a simple strategy to connect with them.

4. Mind what you Post

For the sake of making a campaign go viral, some organizations stoop low and resort to negative activity. Remember, what you posts are always under someone’s scrutiny. Your posts shouldn’t hurt someone’s religious sentiments or play with someone’s feelings and emotions. It’s better to remain true to yourself. Your social media tactics should be meaningful and add value to your campaign. Otherwise, you may even lose what you have.

The post Social Media Know Hows in 4 Steps appeared first on Yapsody.

Has your business still not reached the heights you feel it deserves? It could have something to do with the customer service you’re providing. There are a few ways of attracting a customer to your business; here are a few of them-

1) Do you have an online presence?

Given the fact that all communication and interaction seems to take places online in the present generation, customers are going to judge you by your online presence. Are you available on social media? What would be the first thing customers see when they google you? All of this matters and they play a key role in ensuring the popularity of your company. Unless you give them something that they like, your customers wouldn’t even give you a second look. As they say, the first impression (in this case, your digital presence) is the last impression.

2) Have you optimized your website?

If you’re a company that’s largely dependent on customers, you need to make sure that your website is search engine optimized? Where does your website feature if someone looks up a product or service you provide? You must understand something, customers are pretty ruthless.  Also, they would rather visit websites that feature near the top and appear trustworthy. That is why you need to pay special attention to SEO and ensure that you make it to the top of the list. If you haven’t done this already, you now know why you’re missing out on customers.

3) Are you on popular social media?

Seldom will you come across customers who do not have an account on social media? All of you out there must be pretty active on social media platforms like Facebook, Instagram or even SnapChat. Now if you look at the other companies around you, you’ll see that they all have pages and groups on social media. You too need to make a move as soon as possible, if you haven’t already. Attractive images, relevant blog posts, impressive posts- these are things that will appeal to your audiences. The logic is pretty simple nowadays- more the number of likes, the more popular a page is. Cruel and unfair, yes, but true no doubt.

There you go. In a nutshell, the easiest and the most popular way of attracting customers today is to widen your reach online. You need to make sure that customers do not have to scour every nook and cranny of the World Wide Web just looking for you. If customers acquisition is your main goal, you need to start nurturing the online presence of your company.

The post How to Attract Customers to Your Business? appeared first on Yapsody.