Here are few guides to help you building your personal brand:

• Lay emphasis on your true self: When you act in a play, you are constantly struggling to fit your feet in the character’s shoes, but when it comes to Branding, what matters is nurturing your real self. Your brand should be a reflection of your attitudes, morale and values.
• Never stop learning: Life is a process and we can never learn it all up. While creating your personal brand, keep attending various seminars and meetings in order to have a holistic view while taking decisions.
• Be a social butterfly: Social media is one of the important most tools to build and grow your personal brand. It is very important to spread the reach of it through various social media profiles. Make your own website and maintain a regular blog to engage people. These days the email addresses work as the business cards did earlier. It is a one click process to get in touch.
• Develop communication skills: If you are looking to build your personal brand, then it is very important for you to speak frequently. You have to develop your communication skills to stand out from the crowd. It is better to have prior knowledge on what you are going to speak as it will give you more confidence as well.
• Organize events related your brand: Advertisement and Publicity are two of the most important mediums to promote your brand. Though people confuse them to be the same, they have a huge difference in them. The event types should be related to your brand where you can spread awareness. Create a different event domain for them.

Building your personal brand these days is easier than what is seems to be with the dominance of the social profiles network. Just make sure that Portfolio and Testimonial is always updated and are full of qualities what the world wants.

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WRITE ONE TO THE RIGHT ONES

Because promoting a Broadway drama at a rock concert event is so totally working out – not! When you think about your event, think about the kind of people who would want to attend your event. Approach your existing customers because they’re undoubtedly going to be interested in your event if they’ve held on all this time. As far as new ones are concerned, target the domains where your potential audience is likely to reside i.e. put yourself up on relevant websites where interested people are bound to stumble upon your listing.

#EVENT #HASHTAG #CLICHÉ #BUTWORKS

Agreed, hashtags can be really annoying especially when all the Instagram pictures are tagged with #instalike, #instacute, #instapic, and #instacrap. But that’s what is going to earn you followers. Yes, those hashtags are positively not getting you anywhere except spam, but a short, witty and crispy hashtag will do wonders. Your event hashtag is the one thing that people connected to your event are going to use for networking before, during, and after the event. Make sure it directly relates to your event, is easy to remember, and widely used across all your social media profiles.

HAVE THE RIGHT TRACK-TICS

Creating a hashtag is like putting your sandwich in the toaster. And if you don’t keep an eye on it, it’s going to burn down to nothingness. You have to keep a track of the progress your hashtag has made, and the concerns of your attendees. You can obviously have an automatic toaster that turns off when your sandwich is crisp enough, that is, use apps like Tweetdeck and Hootsuite to keep a check on your attendees’ conversations and your hashtag. And never forget the three R’s of Twitter – Respond to their tweets, Reciprocate by liking the good ones, Retweet the interesting ones.

LET THEM BE DEMOCRITICS!

If your event is one of the audience, for the audience, and by the audience, then you’re already a big buzz. Nothing pleases them more than being offered the privilege of choosing their own topics for the event instead of being expected to attend an event they don’t even relate to. Organize polls, forums, debates, webinars – ANYTHING – to get them to choose the things they are interested to witness during the event. On top of that, your speakers will already have an idea about the kind of questions and issues that they’ll have to tackle during the event, and this would give them a brilliant head-start.

WORK THE NETWORK

If events were just meant to gather knowledge, Wikipedia wouldn’t have had an existence at all. A secondary reason (that is as good as the primary one) why people attend event is to share, to connect, to get to know other like-minded people. And if you’re given a chance to come in contact with such people even before actually meeting them at the event, the cherry on the top is so much bigger than the cake itself! Hit some really great social event websites, create communities and help potential attendees to network before the event. This will definitely add a value to your event and isn’t that exactly what a buzz is all about?

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