Did the ticket sales of your last event fall drastically? Don’t be disappointed just yet. There are several things you could do. Some of them are:

• Partnering up – If you look at the marketing campaigns of certain event management companies carefully, you’ll notice how they partner up with some big brands to promote their event. With some prominent brands backing your event, it garners more support and is likely to increase your ticket sales. Also, having partners would help you reach out to more customers and would increase your exposure.
• Discounts – You must be having tools that help you track your ticket sales. If you think you are slowing down or lagging behind, offer discounts. By offering discount, you can attract more customers who were probably backing out after having looked at the price. At any rate, people love deals and offers. This is sure to get the party started.
• Social media – In the twenty first century when the world of social media is at your fingertips, you really shouldn’t have to worry too much. All you need is an efficient social media manager who knows what is to be done. If you aren’t on social media yet, you could be losing out on event goers. Embrace what this generation has to offer you. There are numerous platforms today, starting from Facebook to Instagram. Catchy headlines and vibrant images are sure to get their attention.
• Track links – It isn’t helpful if you spend millions of dollars on a marketing campaign that doesn’t seem to work. But how would you know? Tracking links, that’s how. These tracking links can help you analyse the marketing campaigns and policies that you have running and would tell you which ones are effective.
• Offline ticket sales – Who said it’s old fashioned? By just targeting people who would buy tickets online, you miss out on a large chunk of your audience. Sell tickets door to door or have onsite arrangements for tickets and sell
  event tickets online.
• Target interested buyers – Let’s say someone visited the event page you have on Facebook but didn’t purchase a ticket. So what? Do you let it go? Use the tools at your disposal to retarget these users.

These are just six ways of attracting event attendees. Look carefully, there are thousands of people just waiting to attend your event. You just have to set the right bait.

The post How can you improve your ticket sales in 2020? appeared first on Yapsody.

Growth Hack focuses primarily on gaining growth for the company at an accelerated rate; all the marketers, engineers, SEO guys get into their tasks to find out all possible roads to achieve success in quick time. Let’s check out how you can bring out successful events using this tool.

An Attractive Website

How does your website look? Is it appealing enough to woo your audience? Your website should have rich content with good use of videos and images, easy to navigate, simple yet well-designed, and an easy registration process. The overall look and feel of the website should be amazing enough that it draws the audience to your site at a glance.

SEO is a Must

No matter how good or informative your webpage is, but if it does not make it into the top positions of search results, all your efforts can go waste. Improve ranking of your website on search engine through Search Engine Optimisation (SEO) and get your website noticed. A strong SEO can increase traffic to your site and bring more ROI.

Email Marketing

Most of our business communication happens on mails. So, why not make the most out of email? Email Marketing may be a little traditional form of event marketing, but it is still very effective. Bring out the long list of email contacts stacked in your database, and start mailing. But, before shooting out mails, ensure that your mail is visually attractive with less text and a call to action button.

Be on Social Media

In today’s time, if you are not present on social media, then you are doing horribly wrong to your business. It is a platform where you can do extensive campaigning of your event, and increase your brand awareness. Be active where your audience are. Make your posts shareable by updating it with engaging content.

Guest Post

Identify blogs relevant to your event and request for a space on their site. Getting your content published on an influential blogger site will attract you new audience, plus boosts up your brand exposure, ultimately, leading to the growth of your business.

PR Role

PR can make the right buzz for your event. Bring out all your media contacts and ensure that your event get as much coverage as possible. Prepare an interesting content piece with images and informative text and send it out to journalists to get your events featured on their publications.

Listing Sites

Most of the people search for events on popular listing sites, so making your presence felt there means you will have a greater audience reach. It will save your time and money; you can make it more location and category specific, thus improving SEO visibility and increasing sales of event tickets online.

The post How to Growth Hack Your Event and Achieve Quick Success appeared first on Yapsody.

Follow these to-dos when creating your social media giveaways.

What’s your Target?

Be it any event promotion or business, there’s a pre-defined goal that you strive to achieve. The same applies for free social media giveaway. What do you want to achieve with this? Is it more than just collecting email information, bringing traffic to your websites or attracting new fans? Setting a goal makes it easier for you to run the contest and streamline promotional strategies.

Mode of Winner Selection

How do you want to select your winner? Randomly from all the entries, like a lucky draw system or running a short survey, or selecting the best among all, as in some video or image contest. Depending on your budget and your goal, you can decide what suits your business.

An Easy Entry Process

Nobody wants to enter a contest that is time consuming and throws upon many queries. The entry process must be quick and easy, especially when running a contest on social media. One click and you participate in a contest – that’s how it should be on social media. Ask fans to share a post, tag friends, retweet a tweet, or attach specific hashtags to images or any form of content they are posting.

Read Carefully Rules & Regulations

Before you decide on to which social site you will be having your contest, read carefully their rules and regulations. Every social site has their set of rules and guidelines that you need to follow. Don’t put yourself in a situation where you invite yourself legal troubles. So, make sure you go through all the norms of running a contest on various social networking sites.

Creating a Buzz

What’s the point if only a few get to know about the contest? You will remain far from reaching your goal. Create a buzz about your contest and let the people know about it. Bring in all the promotional tools such as emailers, Facebook, Twitter, Instagram, newsletter, or blogs. Even after the contest ends, you can continue to attract your participants with discounts or exciting offers.

The post 5 To-Dos for Ticket Giveaways on Social Media appeared first on Yapsody.

Encouraging to Share

Encourage your attendees to spread the word about your event amongst their friends. You can ask them to share the event on their social profiles, and in return appreciate their gesture by offering discounts on event ticket prices.

Photos Sharing and Re-sharing

Use social media platforms such as Instagram and Facebook to share and re-­share photos. Upload photos of the pre-event and post-event and share it across. You can tag your event attendees in these photos to keep their interests and excitement alive.

Contests and prizes

Organizing contests for the audience will evoke interests. And if the contests come along with some amazing gifts and prizes, it will be even more impactful. Whosoever is interested will take part in it and share on their profiles for friends and others to participate. However, make sure that entry to the contests involves easy steps; complicated steps can dispel your potential buyers.

Engaging on Twitter

Spend time on Twitter to engage with your audience and increase followers. Make sure that your tweets include keywords and unique hashtags relevant to your event. Do not forget to provide in each tweet a link of your webpage where one can buy a ticket or register for the event. Also, increase the frequency of tweeting as one may miss out. You can also make use of several Twitter ad campaign options.

Promoting Eminent Speakers

If your event has eminent speakers or personalities, start promoting them. You can also request them to notify their followers about their presence on your event. This serves the double promotions – the speaker as well as the event.

Marketing on Reddit

Using Reddit to market your event is a way different than Facebook or Twitter. There’s already a community ready to expel you if you come across as someone who’s just on this channel to promote your brand. Submitting your links on Reddit will generate good sales leads to sell your tickets and brand exposure. However, there are certain norms that you need to follow on how to promote your event on Reddit.

First, you need to be clear about the community or subreddits (sub-communities) you are aiming for. Your objective should be to engage with the community and not promotion.

Add value to the community by interacting with the members, and providing valuable content. Make mention of your product when the time is right.

Be true to yourself and maintain a conversational tone while engaging with the Redditors. Before submitting yours, make sure you understand what sort of content works here.

So, start implementing these simple measures and you will see a great surge in ticket sales.

The post 6 Steps To Boost Your Event Ticket Sales On Social Media appeared first on Yapsody.

As we live in a tech-savvy world, there are several technology based methods that simplify your job of getting connected with your fans. It’s all about using the apt event technology and social technology to get the maximum out of the stocked up database.

Feedback Please

What is the best way to know about your fans likes and dislikes? ASK. Yes, asking them about their opinions, and seeking their valuable feedback help in discovering more about them. You shouldn’t hesitate to ask for their feedback – negative or positive; be open to them and see where and how you can implement them to give your fans a better and satisfactory experience.

 Be there on Social Media

We simply can’t do away with social media technology. It is here on this medium that you can get most of your fans, and understand them better. Facebook, Twitter, Pinterest, or Instagram, they are out everywhere. So, creating proper social media tactics to capture these fans will be a wise thing to do. Make yourself available in real-time on this platform to interact with them and get their immediate responses. Always come up with new and interesting contents on your social channels to keep them hooked, and also to get an idea of their activity on social media.

Using WiFi and Mobile Apps

Setting up Wi-Fi routers at event venue can prove to be a useful source to collect data. With fast Wi-Fi network connection, you can generate a vast pool of data, which when analysed properly can yield great results for your business. Mobile application is another effective tool to gather and analyse data. Based on the data analysis, you can identify those who are genuinely interested in you and build your marketing strategies without wasting time and efforts.

Involving your fans

The whole idea is about turning your event attendees to loyal fans. And that’s only possible, when they feel to be a part of your event. Giving them a sense of involvement through many ways can go a long way in building a strong relationship. May be an opportunity to sing along or interact with the performer can create more personalized experiences for them. You can reward your most loyal fans with ticket discounts or free tickets to increase their engagement.

So, let’s get on to utilize these ideas to give your fans an enjoyable experience as, you know, they are your sales driving force.

The post How to Increase Fan Engagement For your Events in 2020 appeared first on Yapsody.

Increasing membership numbers is not a one-time job; it’s a continuous process. And work doesn’t end at getting members; you have to keep working to retain them. Is it difficult? Absolutely. Is it impossible? Not at all. And we’ll show you how:

1. Engagement

A community can only be established if there exists a constant, two-way interaction between you and your potential and existing members. People are becoming increasingly active on social media platforms, predominantly Facebook, and these platforms allow you to form groups and communities within them. So, you are saved the trouble of building your own platform from scratch. Create a members only group on Facebook to interact with them.

But, an online interaction alone will not hold your members together. You need to conduct real meetings and gatherings for your members so that they can know you and each other better. You can also involve them in focus groups so that they feel more privileged as members of your community.

2. Be a Problem Solver

There are two approaches to landing members – one, by offering them your friendship, that is, by giving them certain benefits; and two, by offering to solve their problems. People tend to trust those who help them out in times of need, and they stay loyal to them. Gaining and retaining members is no different. If you know the kind of audience you are targeting, list out the problems that they might be facing in their professional lives, and provide solutions to these problems. Your members are not going to stay by your side because you’re offering them discount coupons and premiere tickets, but because you’re offering them real solutions to real problems.

3. Understanding

In order to be a problem solver, you first need to understand your audience. Whenever you interact with them, be it through social media or feedback forms, you gather vital information about your audience that will help you curate more customized solutions for them. There are a multitude of platforms that can help you log details about your targeted members, including CRM (Customer Relationship Management) Systems, where a big database of your audience’s information can be maintained. There are hundreds of CRM applications that you can get installed and maintained by software providers.

4. Like Meets Like

Instead of building a community from ground up, you could tap into existing communities that share a common goal or vision. When you find such communities, offer them benefits for sharing their members with you so that it’s a win-win situation for the both of you.

5. Visibility vs. Accessibility

Marketing lives by one mantra – Curiosity is the best tool. If you are sending out membership requests to your audience via an email that contains the perks they’ll be receiving as members and also a link to your website, they are definitely going to click on your website link and look around. Instead of classifying this as nosiness, use it to your advantage. Fill your website up with interesting content, but only make snippets of it available to visitors, while the entire thing stays accessible to members only. This will make them curious, and they’ll be more inclined to becoming members in order to have full access to your website content.

6. Tales & Testimonials

A potential member will only become a member after confirming the benefits from current members. So, make this process easier for them by showcasing your existing members’ stories, testimonials, and achievements on your website and pages for your potential members to see. Also, make sure it’s not just words. Pictures of your members, or even video clips, add to their credibility. Investing in good media peripherals will maximize your ROI in terms of membership numbers.

In conclusion, make your potential members feel that you’re not just building a community based on mutual benefits, but a family based on the foundation of trust and belonging. Again, ensure consistency when it comes to interacting with them, and always put your members first.

The post Event Ticketing Ways To Get More Event Attendees appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

1. Got A Secret?
Let your attendees in on little secrets to get them talking. If your event is a product launch, click pictures of your product and watch as your followers try to guess what it is and what it does. Plus, the fact that the story will destroy itself after 24 hours leaves it all to the memory and serves as a more interesting challenge.

2. What Happens Backstage?
As much as attendees want to enjoy the event, they also wouldn’t mind knowing what happens behind the scenes. Keep updating them about the venue, click pictures and videos of your team working on something, or simply chilling together. Remember to keep it funny and engaging.

3. You Should Do It, Too!
Being the event planner, it’s your job to keep posting stories before and during the event. But, if you find ways to make your audience do it, too, they’ll be indirectly promoting your event. One way to encourage them would be to have photo booths with funky props at the venue, or have entertaining performances during the breaks.

4. Tell Their Tale.
While Instagram Stories is a way to broadcast a message to the entire community, making it a little personal could actually make you a favorite among your followers. For example, post a picture asking people to comment their queries, and respond to these queries by uploading a 10 second clip in your story along with the username of your guest and the question they’ve asked. That way, they’ll want to view your story if their question was picked.

5. Peekaboo!
Curiosity is the best marketing tool, they say. Use this to your advantage by not revealing all details about your event all at once. For example, if you’re having a performance by a celebrity or a speech by a renowned personality, just drop in hints about them in your stories. You could put up blurred images, or rhyming clues, or even quotes by these people to intrigue your attendees. Maybe you could also announce a small reward for anyone who guesses it right!
Whatever little games these platforms are trying to play within themselves is not your concern. For you, as an event planner, this is yet another promotional tool to use to market your own event. The fact that you need to consider is that using this will help you reach out to a bigger audience in better ways, maybe, and that’s all.

The post The Event Planner’s Guide to Instagram Stories appeared first on Yapsody.

Has your business still not reached the heights you feel it deserves? It could have something to do with the customer service you’re providing. There are a few ways of attracting a customer to your business; here are a few of them-

1) Do you have an online presence?

Given the fact that all communication and interaction seems to take places online in the present generation, customers are going to judge you by your online presence. Are you available on social media? What would be the first thing customers see when they google you? All of this matters and they play a key role in ensuring the popularity of your company. Unless you give them something that they like, your customers wouldn’t even give you a second look. As they say, the first impression (in this case, your digital presence) is the last impression.

2) Have you optimized your website?

If you’re a company that’s largely dependent on customers, you need to make sure that your website is search engine optimized? Where does your website feature if someone looks up a product or service you provide? You must understand something, customers are pretty ruthless.  Also, they would rather visit websites that feature near the top and appear trustworthy. That is why you need to pay special attention to SEO and ensure that you make it to the top of the list. If you haven’t done this already, you now know why you’re missing out on customers.

3) Are you on popular social media?

Seldom will you come across customers who do not have an account on social media? All of you out there must be pretty active on social media platforms like Facebook, Instagram or even SnapChat. Now if you look at the other companies around you, you’ll see that they all have pages and groups on social media. You too need to make a move as soon as possible, if you haven’t already. Attractive images, relevant blog posts, impressive posts- these are things that will appeal to your audiences. The logic is pretty simple nowadays- more the number of likes, the more popular a page is. Cruel and unfair, yes, but true no doubt.

There you go. In a nutshell, the easiest and the most popular way of attracting customers today is to widen your reach online. You need to make sure that customers do not have to scour every nook and cranny of the World Wide Web just looking for you. If customers acquisition is your main goal, you need to start nurturing the online presence of your company.

The post How to Attract Customers to Your Business? appeared first on Yapsody.

But that’s the harsh truth about casino event promotion. And we all know that unless your event gets shared multiple times, online ticket selling is going to take a hit. Here are a few reasons why some events become more popular than others-

1) Emotion: How does your event affect your audience?

One of the key factors that determine the success of any casino event would have to be the emotive factor. How does your event appeal to the audience? How does it affect them? Are they being indifferent to it? Or does it strike a chord in their heart? If you appeal to the audience on a deeper level, you’re likely to get more shares because audiences are constantly looking for something that makes them feel. This is more in case of charity events. If you make your promotions more powerful and impactful, it will tug at their emotions. This is definitely one of the reasons why some casino events go viral while others don’t.

2) Descriptive Titles: Giving your customers a clear idea

Think about it, if you’re reading something on social media, wouldn’t you rather click on something that has a descriptive title? The same goes for events. If they have longer and more elaborate titles, audiences are going to be sharing it more. That is because one look at the title would give the audience a clear idea of what the event is all about. They wouldn’t have to read the additional content of the event to know more. Remember this, customers hate cryptic titles. Naturally, you should keep your titles simple, straightforward and long- at least 10 words.

3) Pictures: The latest fad in social media

If you’re part of social media, haven’t you ever noticed how pictures are shared more than text? Well, that’s because no one wants to read paragraphs of long text. However, they would rather share large, vibrant and expressive images. In social sharing, statistics show that images are shared twice as much as a text. That is precisely why you need to get some fabulous images and make the most of graphics designing technology, now at your fingertips, to help you get the most appealing designs.

The ticket sales of your casino event would depend on the number of times your event is being shared since that means it is reaching out to a maximum number of people. With more and more people finding out about it, your event promotion and ticket sales would see a rise. If your casino events haven’t received many shares in the past, you must have been missing out on these three important aspects of event promotion. But that’s okay, the next time you plan an event you could keep the above in mind.

The post How to Make Sure That Your Casino Event Gets the Maximum Shares? appeared first on Yapsody.

1. MARKETING MANAGEMENT

Social Media is filled with opportunities for you to add new members to your network and strengthen existing relationships. You could use this time gap to connect with your contacts, get in touch with those involved in your previous event, get involved with potential attendees for your next event and also schedule tweets and posts for your Facebook page. For maintaining contact, you could depend upon LinkedIn, which is the best platform for meeting professionals. Using apps like HootSuite, managing social media gets a lot more efficient.

2. FINANCE MANAGEMENT

My bullet points sound like MBA courses, but whatever.

You cannot figure out your budget right before the day you start working on your next event. And by figuring out, I don’t mean estimating how much it’s going to take, but estimating how many resources you have and how much funding can be expected from them for your next event. Build closer relationships with banks, business partners, and sponsors so that you don’t fall short of resources when you plan out a budget.

3. HAVE A PACKED SCHEDULE

It’s very tempting for an even presenter to relax after he’s done with an event. But sometimes, you end up relaxing for a long, long time and that just ends up jeopardizing your next event. A smart event planner realizes that free time is a myth and that this should ideally be the time when you should be filling up your diaries with appointments to accomplish some ground work that will make things easier for your upcoming events. Start checking out new venues, building a new team, looking for keynotes and so on.

4. LEARN THE TRENDS

The one way to stay ahead of your competitors is by keeping an eye on everything that’s new in the industry. If you’re too rigid with your strategies, you might not be able to reel in a fresh audience. One way to ensure this is by subscribing to the Yapsody Blog, which is consistently updated with marketing tips and trends for event presenters. Also, look out for trending topics and hashtags on Twitter, and try to incorporate them into your strategies to appeal to a larger audience.

Another point that could give direction to changes is feedback. Feedback from your previous attendees, team members, speakers, sponsors, and even other event presenters can help you single out everything that needs to be tackled and everything that needs to be highlighted.

5. CHANGE IS THE ONLY CONSTANT

Now, that’s a line you’d probably paste at the back of your bathroom door, but that doesn’t stop it from making sense, does it? I spoke about changing your strategy in the previous point, and I’ll focus on it a bit more. Of course, noticing trends and incorporating them works, but you should also look back on your successes and failures and see how you can extract lessons from them to spice up the marketing strategy for your next event. And hey, don’t shy away from tactics that seem risky, because they might just be the game-changers for you. At the same time, make sure they’re calculated risks.

Try out Yapsody’s event management software and event planning software makes your event setup easy by taking care of all your event needs, making it easy to manage your event and sell tickets online.

The post How To Fill In The Time Gaps Between Events appeared first on Yapsody.

Event marketing isn’t as easy as it seems – it is not just about using the resources at hand, like social media, to advertise your event, it is about having a marketing strategy that is driven by a solid timeline and clever tactics. Remember, no two events are the same; never make the mistake of generalizing your event strategies, that would be a grave error on your part. If you’re still confused about how to proceed with event campaign, these pointers could come in handy.

Pre-Event Planning

The pre-event stage is critical since this will make or break your event. Most people make the mistake of starting the marketing campaign when the event is ready to be launched. You need to get the word out even before the details of the event have been finalized. So what if the trivial details haven’t been decided yet? You can still start a page online, and keep updating the page as and when the details are finalized. For example, you could have your page SEO optimized, and that would definitely increase the traffic to your page. Blog posts to the official page also form an important part of the marketing campaign.

An important part of pre-event marketing is partner outreach. You must reach out to as many companies and collaborators for partnership; that would amp up your resources which would be helpful in the next stage of the planning.

The Main Event

Just before the launch of the event, you could start an email campaign, that would reach out to your target audience. When people visit the page you’ve created, they get the option of signing up. You could send out an email blast to all those who’ve signed up, including your potential clients.

If you have some idea about PR, you’ll know how important a press release is. When your event has been launched, you could send out an official press release to all the eminent media houses to ensure maximum publicity. For more press coverage, you could even opt for search engine optimization which would bring your event into the spotlight.

It’s A Continuous Process

Paid promotion is a continuous process; you need to take every day into account and plan your strategy beforehand. For instance, you could make use of social posts and blogging to give your marketing a boost.

You have your attendee referral, don’t you? Keep that in mind while devising your marketing plans. Google adverts and Google AdWords would be a great way to promote your event in this particular stage.  This is a trying time for you as an event manager, you need to pull your socks up and give it all you’ve got!

The above roadmap could come to your rescue if you’re totally lost about how to plan your event marketing strategy. Official pages, blogs, email marketing, social posts, SEO, attendee referrals, paid promotion – there’s so much to take into consideration! Only a well thought out plan could help you with your endeavor. So go ahead, chalk out the perfect marketing strategy for your upcoming event!

The post How To Devise The Event Marketing Strategy For Upcoming Event appeared first on Yapsody.