The Don’ts Of Planning Sports Events

• Don’t overlook the minute details of the health and safety of your team members, volunteers, and participants involved. 
• Don’t invest in substandard equipment that might hamper the experience of athletes and event attendees. Think of it as an investment for future events. 
• Don’t overshoot your budget unless you’re expecting guaranteed returns. 
• Don’t get into lop-sided deals that will avalanche into a nightmare during the event day. Sports events can get tricky with a high volume of sponsors, food vendors, and equipment on board. Read twice before signing on the dotted line.
• Don’t burn yourself with all the planning and organizing. Sports events can be a huge task so make sure you delegate all the tasks equally for quicker turnaround time.
• Don’t forget to go over our event day checklist to avoid the last-minute hassles. 

The Do’s Of Planning Sports Events

• Do plan well in advance to start creating and promoting your events. 
• Do choose your indoor and outdoor sports venues smartly. 
• Do create your events through our event ticketing platform for a targeted marketing approach. 
• Do create a contingency plan for when you expect tempers to start flying all over the place. 
• Do work with local establishments and sponsors to boost your event offerings and co-branded visibility. 
• Do invite your local press to cover your event. 
• Do make full use of our Virtual Box Office by creating a General Admissions style of event to maximize revenue with the open-for-all style of entry.

Now, that you have the do’s and don’ts out of the way, see how USC Rip City used Yapsody to grow their community-based basketball association. 

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If we analyze the below pie chart we will find that the greatest revenue contribution to the event industry in 2012 was from men and women aged 21-45 years, who collectively spent over $11 billion and comprised approximately 50% of total industry spend.

However, while men and women aged 21 – 45 years may seem to be the high potential target, one must also consider the types of events that these segments prefer to attend.

According to IBIS World report, live music concerts and sporting events have predominantly targeted men and women aged 21 to 45. This has been the case over the past five years because this age group is most consistently employed and, thus, has the disposable income to spend on events.

However, the trends have been shifting toward targeting people over 45 who are often more established financially and have more available free time.

University undergraduates, age 20 years and younger diverge widely in line with the industry’s wide range of events. Customers at sports events are generally male and younger than customers of performing arts productions.  The average university undergraduate patron aged 20 – 21 years also attends a number of other arts performances, mainly musical concerts, theater and museums. There is another segment, female, unmarried and older than 35 who also prefer to attend these types of arts performances.

There is another segment that we can’t overlook — Corporates. Their support for this industry is usually in the form of purchasing premium seating (or private boxes) or sponsoring events. Corporate interest is most often directed toward large sporting events (which is separate and apart from sponsorship revenue). This segment is estimated to have generated 10.0% of revenue in 2012.

Hope you will find this blog interesting and helpful. Please share your comments and thought with us.

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