If you’re one of those who can’t wait to get back on your feet, here are few survey questions that you can start off with to plan your events better in this new normal. Our event ticketing platform comes with a Surveys & Questionnaires feature to help you get the desired insights for planning better. 

Here are Questions You Should Ask Your Event Attendees During The COVID Era

1. How likely are you to attend an indoor or outdoor event?

Start off slow and easy with a two-part question that helps you understand their current frame of mind. You should cover parameters that reflect the likelihood of them wanting to attend an indoor or outdoor event at a range of 0-10, 0 being highly unlikely and 10 being most likely. 

2. What kind of safety regulations are you expecting at your next event?

This all-important question will dictate the future of the events industry until the time a vaccine is made available. List down the most relevant options for hygiene and safety which you and your venue owner can accommodate. 

3. What do you think should be a mandate at the next live concert? 

Push a little harder on that they exactly want. Once you get the survey results, you can accurately place a benchmark on that one particular rule or regulation that will be mandatory at your next event. 

4. Which kind of events are you more likely to attend? 

Give them a mix of outdoor and indoor options for those events that you have in mind. This solves another problem of having to decide on your own regarding what would be the best bet when it comes to organizing your next event. 

5. Would you attend the event venue if…?

Broaden your survey insights with this question. Maybe they want a discount, or a free safety gear, or maybe a fully sanitized venue. These answers should best reflect what you or your venue owner can accommodate by keeping your cash flow in mind. 

We hope these survey questions help you get started for collecting useful insights that will help you strategize better. For those looking to manage their cash flow better, can use our recovery offer to stabilize event investment. 

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With YAppSurvey, you can create multiple logic-based surveys for your event attendees. However, when it actually comes to answering questionnaires and surveys, many event attendees would skip it. Through YAppSurvey, you have the option of making it mandatory wherein your ticket buyers can checkout with tickets only after they’ve submitted answers to your survey. Learn more about making questions mandatory while creating YAppSurvey.

Now that you know how to gather survey data without missing a beat, here are 3 types of surveys that will improve your event planning. 

1. Binary Surveys

Think up of simple YES or NO style of questions that don’t take up much of their time. They’re here for your event and not for questioning. Questions like “Are you satisfied with the ticket booking experience?” or “Is this the first music concert you’ve attended?” should help you warm them for your other set of questions that will follow.

2. Quantitative Surveys

These kinds of surveys have a high success rate as you’re setting up a quantitative benchmark for them. “How would you rate our event dining service?”  or “How did you hear about this event” should do the trick. The answers to these questions are usually mapped into 0-10 or multiple choices to gather honest opinions. These questions should help you understand the channels which are getting you leads and the services that are hit or miss at the event. 

3. Qualitative Surveys

Surveys which will get you a wide spectrum of responses and tailor your event offering even better. “Do you have any special needs that we should be aware of” or “What’s your favorite cocktail?” does the trick in making the survey more personal yet fun. These surveys give you a chance to go above and beyond for your event attendees in making their experience stellar. 

We hope you try out these surveys and prepare a dynamic range of questions that will appeal to guests in sharing their honest feedback. Also, deep-dive into Best Practices for Post-Event Follow-Ups that will further improve your event planning.

The post 3 Types Of Surveys To Improve Your Event Planning appeared first on Yapsody.

Setting-Up A Clear Criteria

To speed up the process of building attendee personas, you need to consolidate data by keeping these four parameters in mind: 

Behavioral

The spending power and pattern of your event attendee is crucial in pricing your tickets. Which genres of entertainment do they enjoy? Which social media platforms do they use? What kind of food or alcohol do they prefer? Are they brand-conscious or budget-friendly?
Do they party every weekend or once a month?
These types of questions will help you navigate your event production to match your attendee expectations.  

Psychographic

Psychographic segmentation will help you gauge their personality, values, attitude, lifestyle, motivations,  and inspirations. It answers the most important question of “Why” they do. Why does your attendee like food festivals and not sporting events? Which personalities inspire him to lead a healthier life? Do they prefer quality over quantity? 

Demographic

Demographic segmentation will fetch you basic information such as age, gender, education, occupation, and marital status.

A good event marketer will take into consideration both the demographic and psychographic factors for better judgments.
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Geographic 

Audience location is the biggest factor for event production. An artist booked for a world tour can go horribly wrong if you don’t factor in local and regional elements like travel time, weather conditions, traffic volume from the airport to the venue. These data points go a long way in predicting and planning your events in terms of indoor-outdoor events, staging, and so on. As an event marketer, here are 7 Things You Should Keep in Mind When Booking Your Venue 

Surveys and Feedbacks 

Whether your event is going to be regional, national, or global, it’s important to collect data.
Asking your attendees all the right questions will help you build the ideal attendee experience. Provide them with a platform that gives them the opportunity to tell you what they want. 

With Yapsody, you can create highly complex, logic-based questionnaires or simply ask for attendee feedback. You can also create questions that the system will ask your attendee during the ticket booking process. After your event is done and dusted, you should retain those attendee personas and map their persona journey through all your upcoming events.

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