Luckily for you, creating an event on Yapsody is the only prerequisite for utilizing our event marketing tools and services to supercharge your audience reach. Here’s something your event marketers to amp up their efforts and reach a wider audience.  

1. SEO Optimization For Events

Screenshot – Yapsody Dashboard

When you start off by creating events on our Online Ticket Store, you can optimize those events to rank higher on Google Search. Using the right keywords and description, you can increase the traffic to your online ticket store. This is one of the highly recommended, cost-free methods of reaching the right audience.

2. MailChimp Integration 

Once you’re done publishing your event, the next step should be marketing it to your existing guest list. With our MailChimp integration, you can send catchy emails to your event attendees to update them about your upcoming event. Maybe throw in an early bird discount to quickly sell out the first phase of tickets. 

3. Premium Event Listing 

Many of our event presenters prefer to spread the word through our high traffic generating website. With our Premium Event Listing, you can increase your visibility by almost 10x by getting listed in your choice of event category. 

Screenshot – Premium Event Listing

4. Social Media Sharing

As an event presenter, the more channels you utilize to display your events, the better. Posting our events from our social media channels is a guaranteed approach for reaching a wider audience and increase your ticket sales. Our numbers speak for themselves. 

Screenshot – Yapsody Facebook Insights

5. Facebook Pixel Tracking

Optimizing and sharing your event pages isn’t enough to stay ahead of the game. You need to track your ticket buyer’s behavior and improve your strategy if required. With our Facebook Pixel Tracking tool, know exactly where your potential ticket buyers dropped off in their buying cycle to further improve your marketing tactics. 

6. Google Analytics Integration

Easy, reliable, and accurate. Our Google Analytics integration is one of the most sought after tools. In pursuit of that perfect event, it’s necessary to understand which channels worked best in increasing your ticket sales and which didn’t. With Google Analytics, you get valuable insights that streamline your entire event marketing campaign.

Looking to take marketing strategy up a few notches? Read how to Step Up Your Event Marketing Strategy in 2020. 

The post 6 Event Marketing Tools & Services To Reach A Wider Audience appeared first on Yapsody.

Setting-Up A Clear Criteria

To speed up the process of building attendee personas, you need to consolidate data by keeping these four parameters in mind: 

Behavioral

The spending power and pattern of your event attendee is crucial in pricing your tickets. Which genres of entertainment do they enjoy? Which social media platforms do they use? What kind of food or alcohol do they prefer? Are they brand-conscious or budget-friendly?
Do they party every weekend or once a month?
These types of questions will help you navigate your event production to match your attendee expectations.  

Psychographic

Psychographic segmentation will help you gauge their personality, values, attitude, lifestyle, motivations,  and inspirations. It answers the most important question of “Why” they do. Why does your attendee like food festivals and not sporting events? Which personalities inspire him to lead a healthier life? Do they prefer quality over quantity? 

Demographic

Demographic segmentation will fetch you basic information such as age, gender, education, occupation, and marital status.

A good event marketer will take into consideration both the demographic and psychographic factors for better judgments.
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Geographic 

Audience location is the biggest factor for event production. An artist booked for a world tour can go horribly wrong if you don’t factor in local and regional elements like travel time, weather conditions, traffic volume from the airport to the venue. These data points go a long way in predicting and planning your events in terms of indoor-outdoor events, staging, and so on. As an event marketer, here are 7 Things You Should Keep in Mind When Booking Your Venue 

Surveys and Feedbacks 

Whether your event is going to be regional, national, or global, it’s important to collect data.
Asking your attendees all the right questions will help you build the ideal attendee experience. Provide them with a platform that gives them the opportunity to tell you what they want. 

With Yapsody, you can create highly complex, logic-based questionnaires or simply ask for attendee feedback. You can also create questions that the system will ask your attendee during the ticket booking process. After your event is done and dusted, you should retain those attendee personas and map their persona journey through all your upcoming events.

HOLIDAY OFFER:  if you’re an event promoter looking to sell your tickets online,  get a flat 25% off on your ticketing fees by using our promo code HOLIDAY25. Experience our event ticketing platform absolutely free with our ‘Pass on Fees’ Feature. 

Sign up now to avail 25% discount.

The post How to Build Attendee Personas for Your Event appeared first on Yapsody.

1. How to look for your audience

Where are you likely to find your audience? Trace out areas where they hang out the most. These days, most of us are online and is possible that people you are looking for are already out there. It’s just about letting them know, ‘hey, we’ve got something for you’. To begin with, the hunting game, keep an eye on your competitors. Who visits and spends a good time on their profile, the keywords they use, how they make themselves visible to their audience and how they get along with them, follow their profile pages and blogs.

Asking your friends, colleagues, business partners where they hang out the most online will also provide you with a vital clue. Google Alerts is another interesting tool to get alert about what your competitors are updating.

2. Analyze your existing traffic

Study your website traffic through our Google Analytics integration and know where your visitors are coming from. Are most of your visitors coming from social networking sites or through advertising campaigns? Make an in-depth analysis of these sources and identify the areas where you can invest.

3. Be active on social media

As part of Social Media Marketing, the first mantra is to make the appearance of your company on social media. Create a profile of your company on social media and track down who visits and follows your page. Strike a conversation and keep them engaged on your page with interesting posts and updates.

If you are not new in this industry and have already hosted a club event, bring out all the stocks of the database of your event audience. Find out where and how they come to know about you? This piece of information will let you know what efforts you need to put for roaring ticket sales. Also, asking where they heard about the event while registering for it can become handy in exploring marketing areas for your next event.

To be more specific in SMM, using the geo filter feature on Facebook helps you narrow down your search area. Running a Facebook ad campaign at the location from where most of the visitors have registered would indeed be productive.

So, get set and start finding your target audience online.

The post How to Find your Target Audience for Club Event appeared first on Yapsody.

Writing for whom and what

The foremost thing before writing a blog is to figure out what and for whom you are going to write. Know your target audience and what they seek for. Keep their interest in mind while writing. Your blog can be solution-based; tweak the blog in such a way that you are answering their queries but it must not end up like a ‘Question-Answer’ round. It can talk about the nature of event, what the audience can expect, or facilities they will get. The blog can also be about some great newsworthy happenings relevant to your event, and interviews with performers or speakers.

Catchy Headline

In the content game, headline is the most integral part. Readers set their eyes first on the headline and if it succeeds in grabbing the eye-balls, they proceed to the body of the blog. So, having a catchy headline for your event blog is a must. It should suggest what the blog is all about.

Body Construction

Proceeding further from headline, the body of your blog should be well-structured with proper sub-heading and text. It should answer who, what, why, when, where, and how.

To separate your paragraphs, and make it more organised and clear, use sub-headings. Even a 300 words blog would appear lengthy if there’s no sub-heading to break the paragraphs. Also, it would make it easy to read. Use important points of each paragraph to create sub-heading.

Featured images, videos or graphics go a long way in making the blog appealing.

Maintain a friendly and conversational tone.

Include a call to action link in some of your blogs for people to register for the event or link to event ticketing system. On clicking the link, it should take to the registration page.

Make your blog tweetable by including a 140 character engaging sentence or quotes for readers to share on Twitter.

How Long it should be

Nobody has time to read a lengthy content. Even if the blog looks interesting, on seeing its length, it will kill the interest of any reader. Keep the blog word count between 500 and 600. It should be short but informative.

Making it Shareable

Make your blog shareable by including social share button at the end of your write-up. Facebook, LinkedIn, Twitter, Google+, or Pinterest, use all the popular ones to get your blog shared.

The post Five Fascinating Ideas for Effective Event Blog Posts appeared first on Yapsody.

Link it up

With social media event marketing, it’s crucial to link it up. Attaching links in your blog posts aid in generating traffic, and give more info about what you do. Shorten the lengthy link using URL shorteners such as Goo.gl or Bitly. This link shortener also tracks the number of clicks your shortened links have earned.

Using Appealing Pictures

The picture speaks a thousand words; it draws more attention than text. Use striking pictures to grab attention to your posts and link them up before posting. Also, adding text to the images make it more engaging.

Time your Posts

No matter how good your content is, sharing it at a time when your audience is not active loses its value. Try to figure out the time when the target audience becomes active. They mostly are active during the weekdays and office hours. Weekends are not a good time to share something big as most of them go offline.

How to Use Twitter

Use keywords relevant to your business in your tweet.

Know who to follow. Following people just for the sake of it will yield no great results. It’s about having followers who are genuinely interested in your service.

Increase the frequency of tweeting as Twitteratis may miss out.

Limit your tweets under 120 characters for followers to retweet without editing.

Be where your audience is

Being present on every social media platform won’t help. It will waste your time and you won’t be able to chart out proper casino marketing strategies for effective marketing. Be active where most of your audience is. Focus on not more than two or three social channels. This will also give you time to interact with them.

Appropriate Hashtags

Almost, everywhere be it Twitter, Facebook, Instagram, Google+, or Pinterest, you see hashtags being attached in every post. Using hashtags blindly in every update may not be a good idea. Do some keywords research to understand the trending ones but relevant to your business. You can also create a new, simple, short and informative hashtag to promote your campaign.

Building Relationships

Social media is about building relationships. When your fans share your posts, appreciate their gesture. A simple ‘Thank You’ will do a lot of good for your brand. Strike a conversation with them to get feedback about your offerings, do it consistently, and be answerable. Having a strong base of followers on social media will also boost your SEO.

Do a Google Analytics before and after using these tactics, and you will see the remarkable difference between the two.

The post How to Crack Social Media Marketing for Casino Events 2020 appeared first on Yapsody.

Increasing membership numbers is not a one-time job; it’s a continuous process. And work doesn’t end at getting members; you have to keep working to retain them. Is it difficult? Absolutely. Is it impossible? Not at all. And we’ll show you how:

1. Engagement

A community can only be established if there exists a constant, two-way interaction between you and your potential and existing members. People are becoming increasingly active on social media platforms, predominantly Facebook, and these platforms allow you to form groups and communities within them. So, you are saved the trouble of building your own platform from scratch. Create a members only group on Facebook to interact with them.

But, an online interaction alone will not hold your members together. You need to conduct real meetings and gatherings for your members so that they can know you and each other better. You can also involve them in focus groups so that they feel more privileged as members of your community.

2. Be a Problem Solver

There are two approaches to landing members – one, by offering them your friendship, that is, by giving them certain benefits; and two, by offering to solve their problems. People tend to trust those who help them out in times of need, and they stay loyal to them. Gaining and retaining members is no different. If you know the kind of audience you are targeting, list out the problems that they might be facing in their professional lives, and provide solutions to these problems. Your members are not going to stay by your side because you’re offering them discount coupons and premiere tickets, but because you’re offering them real solutions to real problems.

3. Understanding

In order to be a problem solver, you first need to understand your audience. Whenever you interact with them, be it through social media or feedback forms, you gather vital information about your audience that will help you curate more customized solutions for them. There are a multitude of platforms that can help you log details about your targeted members, including CRM (Customer Relationship Management) Systems, where a big database of your audience’s information can be maintained. There are hundreds of CRM applications that you can get installed and maintained by software providers.

4. Like Meets Like

Instead of building a community from ground up, you could tap into existing communities that share a common goal or vision. When you find such communities, offer them benefits for sharing their members with you so that it’s a win-win situation for the both of you.

5. Visibility vs. Accessibility

Marketing lives by one mantra – Curiosity is the best tool. If you are sending out membership requests to your audience via an email that contains the perks they’ll be receiving as members and also a link to your website, they are definitely going to click on your website link and look around. Instead of classifying this as nosiness, use it to your advantage. Fill your website up with interesting content, but only make snippets of it available to visitors, while the entire thing stays accessible to members only. This will make them curious, and they’ll be more inclined to becoming members in order to have full access to your website content.

6. Tales & Testimonials

A potential member will only become a member after confirming the benefits from current members. So, make this process easier for them by showcasing your existing members’ stories, testimonials, and achievements on your website and pages for your potential members to see. Also, make sure it’s not just words. Pictures of your members, or even video clips, add to their credibility. Investing in good media peripherals will maximize your ROI in terms of membership numbers.

In conclusion, make your potential members feel that you’re not just building a community based on mutual benefits, but a family based on the foundation of trust and belonging. Again, ensure consistency when it comes to interacting with them, and always put your members first.

The post Event Ticketing Ways To Get More Event Attendees appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

The two best things about Facebook adverts are that they’re targeted and they’re cheap, and you only need a Facebook Business Page to be able to use them. Their primary motive is to drive traffic to a specific landing page, and your ads will only appear in the news feeds of people who belong to your target audience. This is decided by their profile movements and demographics.

KNOW THY CUSTOMERS

This one gives me a déjà vu because I’ve already used the same subheading in another blog post, but it’s just so apt that I couldn’t control myself.

Facebook is a platform where people demonstrate their inclination towards a wide range of interests – favorite colors, shows, actresses, destinations and so on. All of this serves as data for you to formulate your marketing strategy to cater to your customers. One of the best ways to track down people who might be interested in your brand is by tapping on the followers of your competitors. For event presenters like yourself, you might want to catch hold of people who are interested in the kind of events or concerts you organize. If you’re hosting a fundraiser for a certain cause, you might want to place your ad in the feeds of those who are actively supporting the cause or have previously attended a similar fundraiser.

KNOW THY CUSTOMERS TOO WELL

Now there’s a subheading that’s not been repeated!

While Facebook adverts are cheap, having a very broad audience is definitely going to be expensive, even for Facebook ads. Try to be more precise with the factors that you use to filter out your target audience. Maybe these filters will not work the first time, so keep experimenting as you track your traffic. After a few tries, you’ll have a clearer idea of who your audience actually comprises of.

KNOW THY CTA

Am I overdoing the subheadings? Well, you’re still reading, so probably not.

Your Call-To-Action is the make or break point of your advertisement, so make sure you frame it wisely. If you want your ad to be noticed amongst a stream of Harry Potter posts and cute puppy videos, you have to make sure it’s tempting enough to be clicked on. Try publicizing a specific offer, like an end of season sale or a giveaway, because they usually catch attention.

PICTURES SPEAK

Your Facebook ads are going to be little square boxes with minimum number of words (20%, to be precise). So, if you want them to stand out, you’ve to make sure the imagery you use is catchy. Be bold with the colors and use pictures of people, because this provides a certain level of human intimacy. Also remember that you don’t have to be gaudy to be catchy.

ADVERTEST BEFORE YOU ADVERTISE

Before investing a huge amount in Facebook ads, allot a small test budget for a particular target audience and run your advert for around a week, use Ad Manager to track its performance and keep changing your strategy accordingly. Under Audience and Placement, you’ll get an insight into the age groups who clicked on your ads the most number of times, and also whether the clicks were on a mobile device or a desktop.

In Conclusion, Facebook provides a highly targeted platform for advertising. You practically get to customize all aspects of your ad campaign – how long will your ad run, how many people can view it, how much can you pay for it – and analyzing the results is even simpler. If you’re smart with the budget you invest, you can exploit all benefits that Facebook adverts have to offer.

The post A Crash Course On Facebook Advertisements appeared first on Yapsody.

Compete and Win

The joy of defeating another competitor, a chance to be the best, and last but not least, an exciting reward – these are lucrative enough to infuse excitement in your audience. A competitive event is a great attraction, and people love to be a part of it. Build the competition keeping your products and services in mind. Say, a music concert organizer can host a singing competition or quiz competition about the bands that will be performing at the concert.

Imparting Learning Opportunity

How about organizing an event where the audience can only learn and learn more? Giving your customers an opportunity to learn something new will go a long way in creating a lasting impression about your brand. For instance, a mobile applications development company can invite people to learn how to use their latest developed and know its benefits. Such learning events evoke interests among them.

Hands on Experience

See it, do it, play it – that’s what interactive events are about. Let the people interact with the employees and get hands on experience about their services to better understand how they work and what customers will get out of them. The advantage of an interactive event is that it gives spontaneous reactions.

Just for Fun

Sometimes, holding fun events, with the sole motive of having some enjoyment, does the job itself for your brand marketing. Organizing fun events for children and parents or for the whole family give them a good bonding time. This works wonderfully for some health-oriented company or children food company.

Expert Opinion Matters

Invite an eminent personality and let him/her speak about your business and services. When an expert speaks, it matters. All like-minded individuals connect at interactive lecture events to build network and exchange ideas.

All for a Good Cause

People love to contribute in their capacity for a noble cause such as charity, and organizing a non-profit fundraising event let them fulfill some wishes of the needy. In collaboration with an NGO, host a charity event that is engaging. This uplifts your company in social status and gives free publicity.

Building Network

Hosting a networking event keeps your brand name buzzing. Network event provides a platform for customers and potential clients with common interests to interact and get along over a glass of wine, chatting and sharing their business or service experiences.

Social Media always Effective

Social media can effectively reach out to most of your target audience. Google Hangouts, live chats on Skype, engaging posts or contests on Twitter, Facebook and webinar are some modes to have one-to-one interaction with your customers. Anything on social media spreads like wildfire, so make the best use of it.

Going Hand in Hand

Partnership helps in widening up the business prospects for both the parties. For example, a cookware company can partner with a food spices making company for an event wherein the audience cook using both the company’s products. This will mutually benefit each other, plus showcase two different products at one time.

Successfully marketing an casino event is quite challenging, but using one of these ideas will add sparks to your casino event and make it a memorable one.

The post Casino Event Marketing – 10 Ways to Get it Right appeared first on Yapsody.

Sadly, not every sales executive comes up with the best of the performance. There is always up and down in the sales graph. In such a situation, the company should take a note of what it can do to get the maximum out of their sales team.

Well, here are some sure-shot methods that will help you reap the best from salespersons:

How good you are as a motivator

When you don’t get the desired result, gushing out fiery smokes from your ears and yelling on top of the voice won’t help. Calm down and provide your team the much needed support. Sit with them and look into the areas where they have gone wrong and need help. Instil confidence in them. Give them a proper briefing of the event; involve them from the beginning. Bringing them into the picture at the last hour with little planning will yield no result. Encourage your sales team with attractive rewards, incentives, bonus, trips, or a dinner with the company’s big boss.

Breaking out from the four-wall closed room

Sometimes, having a discussion in a four-wall closed room freezes your mind and stops the free flow of ideas. Break this norm and take the team out from this closed environment. A friendlier and relaxed atmosphere means less pressure; there will be more exchange of ideas that will always work to the benefit of the company.

Time is Precious

Don’t waste the valuable time of your salesperson. We often see that many sales representatives are occupied in entering data, finishing some insignificant admin work, resulting in a waste of time. The organization must find out ways to minimize the wastage of time. Understanding target audience thoroughly; providing sales team with a support staff to do all the admin work; equipping them with handy tools; and options of quick communication should be explored to save their precious time and increase productivity.

Exploring Online Marketing

Making best use of online marketing can be helpful in meeting the required targets. However, getting maximum ‘register now’ button clicked is not the only way to gauge the success of online marketing. Keep the sales group updated about the latest digital marketing tools. Limiting them to tools such as Google Adwords, SEO, Newsletters will restrict them from earning more revenues, especially when the market is really competitive. Feed them with regular social updates on trending business mantra, familiarize them with time saving and business friendly applications. Allow them to use social sites such as Twitter, LinkedIn, Facebook, Whatsapp, Instagram, and Google+ to run sales campaign and generate more leads and conversion.

Utilize these simple and easy methods, and maximize the revenue.

The post Your Sales Team can do much better, believe it! appeared first on Yapsody.

Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

The post Smart Tips for Effective Email Marketing appeared first on Yapsody.

By replacing ‘marketing’ with ‘efficacious marketing’. You can go crazy with your promotional activities,
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#1 A Pint With Old Friends 

A golden rule of event management is the 80/20 rule, which establishes that 80% of your business will come from 20% of the past attendees. Of course, it is important to reel in new attendees, but your old and faithful attendees deserve special treatment for two major reasons – one, because they are already aware of your brand and have shared an experience with you, it is a lot easier to get them to buy the tickets and two, because rewarding them and giving them incentives will mean that they’ll get the word out in their circles along with a positive feedback about your previous event, directly bringing in more audience. These free incentives could range from special discounts on event tickets to little gift hampers.

#2 Mentors Give You Perspective, Sponsors Give You Opportunities

Event marketing services come in forms other than financial support. It is perfectly alright to feel awkward while approaching your sponsors for promotions when they’re already paying you. Overcome this block that makes you think “sponsorship equals charity”. Remember, sponsors are paying you because you’re endorsing them, so it makes sense if you approach them as a part of your marketing strategy. Also, your sponsors will usually be big companies, so these event marketing strategies will expose you to a whole new audience.

#3 Invitees Become Investors

Now that you’ve gotten over that mind block with your sponsors, it shouldn’t be difficult to broadcast a similar message to your attendees. A lot of event presenters have been trying “referral schemes” to increase ticket sales because $29 for 2 always sounds better than $15 for 1. Your referral scheme can be something really unique to your brand, and it could have a two-way advantage for you – by increasing online ticket selling of events and promotion of your brand. For example, with every referral, you could give away free products of your company.

#4 Because No Feeling Is Better Than Feeling Special

Sometimes uniformity doesn’t work out, and the event industry stands witness to it. This business relies so much on customer satisfaction that you cannot turn them down. Often, you will come across attendees who would be willing to attend your event for one or two seminars, or people who would be wanting to attend but will have time and place constraints holding them back. For them, you could have different ticket categories so that they pay for what they’re interested in. Also, for a nominal amount, you offer live streaming or online feeds of the event for those who cannot be physically present. This will not just ensure more participation, but also cement you as a considerate and thoughtful planner.

#5 Give Them A Chance To “Earn” Their Tickets

Remember the tagline – “You don’t just buy a Bournville; you earn it.”
Though, in this case, your attendees may not have to buy the tickets in the first place. Social Media Marketing is a very, VERY powerful tool (which is why it is ALWAYS there on every marketing blog) and if all you’re doing on your social media accounts is posting content, then you’re not using it optimally. Build a more interactive platform by hosting contests on social media, and reward the winners with free tickets and goodies. And when you’re designing the contest, keep in mind that it’s not only aimed at branding but also building a rapport with your potential attendees.

#6 EVENT-CEPTION

The concept is very simple – have a smaller event a few days before your main event, wherein you could have glimpses of your main event to get people excited hyped. For example, if you have a big concert coming up, your band could go and perform a small gig at a café or a park where you are most likely to find your target audience. After you have their attention, you can inform them about the upcoming concert and set up a small registration desk for people to buy tickets right away (without really giving them a chance to change their minds after that big impression you’ve created).

#7 Less Is More

You can always use the ‘HURRY UP! ONLY 15 TICKETS LEFT!’ (and then the counter decrements to display 14) tactic for selling your last minute tickets. Awakening a sense of urgency always works when you’re trying to sell tickets to those who are doubtful. It’s a process that goes like this:
“Oh, I’m really not sure if I should be attending this event. They do have some good speakers, but is it really worth the time and money? I should call up Joey and ask if he’s going, too… ONLY 2 EVENT TICKETS LEFT?! *registers* *buys ticket* *checks out* Phew, that was close!”
You could install a countdown widget on your website and social media platforms, but NEVER lower your price because it is downright unfair to the attendees who bought your tickets way back at the standard rates. You will lose a lot of your faithful attendees if you make that one wrong move.

CONCLUSION

Of course, your ticket sales speak about your revenue, so it is important to try whatever you can do to maximize the online ticket selling of your event. But, overthinking might actually result in things going haywire. So, keep calm and trust these 7 marketing tactics for boosted sales, and don’t be scared to take risks. If you know of other methods that have worked for you, do share them with us in the comments below!

The post Marketing Tips to Increase Event Ticket Sales appeared first on Yapsody.