Here are 9 ways of impressing attendees with your event pages. 

1. Consider the Event Type 

Before creating any random event description on your page, consider the type of event you’re hosting. If it’s a theater event, your descriptions and copy need to tease them the right way and hook them into heading into the checkout page.

Screenshot – Event Page

Musical night followed by dinner? Add music videos of artists that’ll be performing at your venue and high-quality images of the food that they can expect. Planning a pub crawl? Don’t miss out on all the juicy details as organized drinking should be taken seriously, right?

Screenshot – Event Page

2. Choose Visuals Over Words 

Visuals and minimal storytelling are your best friends. We’ve noticed event presenters not having to write lengthy event descriptions as their pictures spoke a 1000 words. With our Online Ticket Store, you can achieve this by creating a combination of strong or subtle color palettes mixed with your branding. Maybe you’re the popular one in the event industry and all they need to see is your brand logo to hit the BUY ticket button.  

3. Don’t Overwhelm Them

Don’t use jargons and heavy terms that require them to pull up Google search. Translate your event details effectively in a minimalistic manner so that they don’t stray away from your page. Sometimes, less is more so don’t start penning an essay on your event pages.

4. Use the Power Of Video

In the generation of 4k ultra HD videos, a well-shot teaser can do wonders in communicating what words cannot. You might have to write a script for it, but the payoff is huge. You can not only add your videos on our Online Ticket Store but also use the same video on multiple social media channels. Videos add a great impression for events pages with live music concerts, theaters, and stand-up gigs. Learn more on How to Promote Your Event Using Video. 

5. SEO Optimize Your Event Page 

Before going live with your event page, it’s absolutely crucial to SEO optimize it that will make it reach the appropriate audiences. Optimizing your event page with our SEO optimization feature will make your event page appear organically on top of search results, making it easier for new attendees to find your events. 

6. Dig Deeper Into Attendee Data 

Ask your attendees all the right questions, so you can create the ideal attendee experience. Maybe your first-ever event didn’t go as expected but that’s how the event industry works. By understanding your event attendee, you can craft better descriptions for your event page and attract more ticket buyers. Use our Questionnaires & Surveys feature to dig deeper into attendee data. 

7. Provide Social Proof

No one wants to pay money for an event only to witness the event go bust at the last minute. Social media profiles for brands are official proof of legitimate existence. Create another layer of trust in your event attendees by adding your social media icons on your Online Ticket Store. We’ve always witnessed a quick checkout for those event pages with social media icons on them.

Screenshot – Yapsody Dashboard

8. Attendees Love Discounts

Now, if you’ve done everything right to hook them till the end of your event page, it’s time to create a sense of urgency by giving them a discount. An event marketing tactic that never fails the test of time. Use our event ticketing platform to assign different types of discounts through multiple ticket types.

9. Add Custom FAQs  

Don’t leave out anything to their imagination. If event attendees are having doubts or second thoughts about attending your event you’re losing out on ticketing revenue that could’ve been avoided otherwise. Clear the confusion you think they might have by adding custom FAQs on your Online Ticket Store. The only thing they should be imagining is how amazing your event is going to be. 

Ready to unleash your inner creativity and create an amazing Online Ticket Store? SIGN UP with us and woo your audiences.

The post 9 Ways Of Impressing Attendees With Your Event Pages appeared first on Yapsody.

Add a Seating Chart

Speak to your venue-manager and procure a venue seating chart that can be uploaded on our ticketing platform. This will help you map the sections with the seating chart uploaded by you and dictate the prices accordingly.

Add Reserved Seating Sections

You will have an option to add a General Admission or a Reserved Seating section as per your Seating Chart. You can also add multiple General Admission and Reserved Sections as per your Seating Chart. Once you’ve finished adding rows and columns, add colors to seats to designate pricing tiers. 

Create Holds

With Yapsody’s Box Office Interface, you can easily create and book hold tickets for multiple categories such as VIP and artists to assign their seats beforehand. 

Ticket Customization

Your seating plan is incomplete without a stable ticketing system. With Yapsody, you let your ticket design reflect your brand. Use event imagery and illustrations to get your attendees excited about your event. What’s more? Add upcoming event details in your ticket to promote your next event.

Payment Integration 

Yapsody supports 170+ currencies and over 10 payment gateways such as PayPal, Stripe, Braintree, and WePay for you to choose from.  You also have the flexibility to separately enable payment method for the Virtual Box Office and Online Ticket Store. When it comes to making payments, Yapsody gives multiple choices to your attendees like credit, debit and pay later option.

Notify Presenter Policy (NPP)

For us, every event presenter is equally important, whether you sell 10 or 100,000 tickets for your event. If your attendee is having doubts, we’ll send an email to you requesting clarification on the same and then your ticket buyer will be updated about it. This ensures 100% customer satisfaction. We re-direct ticket buyers for Refund issue to you and also send you an intimation email about the same. If your ticket buyer wants to buy tickets for an already sold-out event, we immediately inform you about it. This has helped our presenters to boost their online ticket sales even after an event is sold out and generate additional revenue.

YapScan

Lastly, your event should be seamless during the check-in and ticket validation process where you cannot afford hiccups. YapScan turns all your event managers smartphones into a fully functional ticket validating device that can be used for scanning e-ticket barcodes, cross-checking names, e-ticket numbers, or simply scrolling through the attendee list.

As we head off into the Holiday season, your community might be anticipating the next big bash. If you’re an event presenter looking for that competitive edge,  get a flat 25% off on your ticketing fees by using our holiday promo code –  HOLIDAY25
If you don’t have a Yapsody account yet, sign up now and sell your first 50 tickets with NO ticketing fee & collect money directly in your designated payment gateway account.

The post Creating The Perfect Event Seating Plan appeared first on Yapsody.

Building Hype

You can have a killer line-up and a seamless ticketing page, but if your audience has no clue about your event, they won’t be landing on your page. Word of mouth used to work well but in this age of sold-out ticket phases, building the initial hype online that follows up to your event is absolutely crucial. Build momentum through highly visual yet shareable content like teasers, headliners, and early bird tickets. Divide your marketing campaign into pre-buzz, launch, and post-launch phases for content distribution. 

Give Your Event A Visual Personality 

No one trusts a shoddy flyer that is made with stock images. Invest in a graphic designer who can translate your brand ideas into simple yet eye-catching  GIFS and videos.

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Nothing deadly, nothing scary, just tricks, treats and a bag full of candy. Yapsody team wishes you a spooky fun Halloween! #Halloween #HappyHalloween #Events #trickortreat #Candy #Spooky #Scarynights #Yapsody

A post shared by Yapsody (@yapsody) on Oct 31, 2019 at 12:00pm PDT

Instagram is all about punchy aesthetics that makes someone forward your post or story to their DM list. Consider half of your marketing done when your followers start spreading the word. Keep an eye on the Insights tab to see which type of posts are doing well. 

Storytelling 

For certain events like an annual fundraiser cookout, people need content in the form of a story to refresh their memories. Testimonials of past attendees or short clips from the previous year will bring in both the old and new audiences to your event. This is a good time to refresh and repurpose your old content. Keep an event calendar in your “Highlights” section that helps your attendees plan better. Don’t forget a unique #hashtag that ties in with your upcoming event and makes it easier for people to discover your stories through it.  

Sell Tickets 

The ultimate goal for any event promoter is to sell out the venue. All the previous 3 strategies should eventually lead to a CTA that lands on a ticketing platform. You can add the booking link in your profile bio and also add it as a link in your stories where followers can swipe up and land on the ticketing page.  Some ways of accomplishing a sold-out venue quickly are:

• Giving out free tickets through “Tag 3 friends to Win” contest
• Early bird tickets which create a sense of urgency among the audience
• A flash sale with the messaging “Only 100 more tickets available”

Behind The Scenes 

People love being involved in the event through sneak peeks or behind the scenes. They love getting to know the brains behind the operations of an event. As an event marketer, you should post photos or videos of logistics crews, artist prep,  sponsors, and other participants. Use the Live Video feature by putting up a story informing your followers of the time slot that you plan on going LIVE. 

User-Generated Content 

Proof of a good hashtag turning into a great campaign is evident here. If your event turns out awesome, it’s guaranteed to leave a huge footprint on social media. Your audiences might go live during your event, or post a few stories, and eventually make a carousel post at the end of the night. Even after the completion of your event, you can repost their content on your feed. Everyone loves an awesome group photo, which is why user-generated content is a great way to wrap up your event into a memorable one. 

With the Yapsody’s ticketing platform,  you get features such as Reserved Seating, Ticket Customisation, QR Code Ticket Scanner and much more. Our digital marketing team handles your Instagram Event Marketing which is tailor-made for your brand. Reach out to us HERE if you want additional event marketing services which are an exclusive feature for presenters creating an event with us.  

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