Of course, nobody can magically convert this into an easy trade (in fact, it’s only magic that can possibly make that happen), but it can definitely be made interesting for your sales department. These are some of the tips to sell tickets!

HELLO FROM THE OTHER SIDE, I MUST’VE CALLED A THOUSAND TIMES…

There’s a reason why it’s called “cold-calling”, it’s because it is heartless and so monotonous, the person on the other side suddenly feels life has been drained from the entire world. If it’s boring for you, just imagine the amount of patience a person will need to listen to you ranting a memorized and well-practiced set of dialogues.

Add a bit of creativity, humor, and interaction so that talking to you makes him let go off his other issues for those few seconds and actually enjoy dealing with you.

B POSITIVE – SO MUCH MORE THAN A BLOOD GROUP

You’re probably crammed in a workplace along with a hundred other people doing the same job as you –to increase ticket sales. It is monotonous and highly disheartening, especially when results aren’t showing. During such times, take the baton in your hand and be the sunshine of the group.

Smiling before calling instantly changes your tone. If you keep up your spirits and maintain a good attitude, your customers will enjoy talking to you and it’ll inspire your team members.

SCRATCH LAZY, BE CRAZY!

Even the Powerpuff girls needed a Chemical X along with sugar, spice, and everything nice to be the legends that they turned out to be. You can be an embodiment of positivity, but if you don’t try something new and creative to double your tickets sales, there’s no way you’ll be able to crack a deal. Starting off with a high sales pitch is definitely not going to work, so keep it subtle and interactive.

TELL A TALE

Remember how I’ve been repeatedly asking you to make your conversations more ‘interactive’? Well, here’s a way you could do that – by telling them a little story where they play the lead role. It could be something like this: “Suppose you own a blog for budding entrepreneurs, and you want to get a hundred followers in a single day. I’ll give you $15 to accomplish the same. Tell me, Henry, how will you go about it?” And when they start thinking and turn silent, you can jump in and say, “Well, you could buy an event ticket to the Entrepreneurs’ Summit where over a hundred start-ups will be participating, and you’ll also get to interact with big investors and other popular personalities belonging to this niche!” There, Henry is now a hero and an attendee!

So, you see how little things can just be tweaked in order to gain your potential buyer’s attention and convince them to buy your ticket, your booth or sponsor you? A little creativity and positivity is all you need to make this otherwise dull and difficult job far more energetic and fun!

With Yapsody by your side, you can streamline your entire talent buying, event registration, and ticketing process. Our platform gets you a broad pool of multi-genre artists who have decades of experience in providing top-notch entertainment. We offer Enterprise-Grade Features as standard, which will double your ticket sales, unlike other ticket selling websites.

The post Ways To Double Your Ticket Sales appeared first on Yapsody.

But, we can’t really get rid of the sign-up procedure completely because we need the data our attendees fill up during the event registration for our database. Want to increase your online ticket sales? Here is the new feature for booking a ticket without registration.

The ‘Checkout As Guest’ feature allows your customers to purchase tickets simply by using their email addresses. This means that they don’t have to go through account creation, but you’ll still be able to extract their details when they make the transaction. Here’s how:

1. Your customers will select the number of tickets they wish to purchase in your event page.
2. Once they are redirected to the Payment Page, they’ll be asked to enter their email address and name before selecting a mode of payment.
3. Yapsody will then send a total of 3 e-mails to your customers:
   1. First, giving them an option to create an account with Yapsody.
   2. Second, confirming their transaction for the booked tickets.
   3. Third, providing a link to view and print their tickets.

Isn’t that the most convenient thing for you as well as your customers? Well, we’re trying everything to put that ‘Happy’ in Happy Ticketing! Sign up with Yapsody, get a host of event ticketing system features to boost your online ticket sales. 

The post Increase Ticket Sales With The ‘Checkout As Guest’ Feature! appeared first on Yapsody.

With Facebook literally connecting us all, event management and ticketing has become rather simpler. Facebook helps you reach out to more and more potential customers and thus, that automatically increases your ticket sales. Let’s see how you can optimize your effects:

• Make sure you create an event page on Facebook. An event page would contain relevant details about the event, like the date and the venue. That way, people can check out your event and let you know if they are interested or not. Also, interested goers can share the event link with their friends. This helps publicize your event. As your event picks, so do your ticket sales.
• Track your users. Let’s say someone lists your event as interested. Your next step would be to lure him or her in. Now that you know their interests, you could keep reminding him or her about the event and even resort to multi-channel marketing. Increasing the frequency of reminders will surely catch the attention of the event goer, and he or she might just buy the ticket!
• Improve your search options. If an interested customer has heard about your event but is unable to locate the event page on Facebook, you lose out on event attendees. Your events shouldn’t be hard to find. The marketing campaign should be so extensive that entering a few keywords should be enough to pinpoint your events. We recommend the use of hashtags too. These are useful if you are searching for something that is already trending.
• Event attendees want something that immediately piques their interest and makes them want to take a step. Your Facebook events should be attractive and appealing enough. Use images. Use catchy and fun headlines. Go for interesting captions. Do whatever it takes to draw the customers to your event page and to your event ticket selling websites. Marketing is a game; it’s all about how you lure in the maximum number of customers.

Facebook, today, is one of the largest platforms for event promotions, paid and otherwise. So come on, join the wagon!

The post Selling your tickets through Facebook appeared first on Yapsody.

Did the ticket sales of your last event fall drastically? Don’t be disappointed just yet. There are several things you could do. Some of them are:

• Partnering up – If you look at the marketing campaigns of certain event management companies carefully, you’ll notice how they partner up with some big brands to promote their event. With some prominent brands backing your event, it garners more support and is likely to increase your ticket sales. Also, having partners would help you reach out to more customers and would increase your exposure.
• Discounts – You must be having tools that help you track your ticket sales. If you think you are slowing down or lagging behind, offer discounts. By offering discount, you can attract more customers who were probably backing out after having looked at the price. At any rate, people love deals and offers. This is sure to get the party started.
• Social media – In the twenty first century when the world of social media is at your fingertips, you really shouldn’t have to worry too much. All you need is an efficient social media manager who knows what is to be done. If you aren’t on social media yet, you could be losing out on event goers. Embrace what this generation has to offer you. There are numerous platforms today, starting from Facebook to Instagram. Catchy headlines and vibrant images are sure to get their attention.
• Track links – It isn’t helpful if you spend millions of dollars on a marketing campaign that doesn’t seem to work. But how would you know? Tracking links, that’s how. These tracking links can help you analyse the marketing campaigns and policies that you have running and would tell you which ones are effective.
• Offline ticket sales – Who said it’s old fashioned? By just targeting people who would buy tickets online, you miss out on a large chunk of your audience. Sell tickets door to door or have onsite arrangements for tickets and sell
  event tickets online.
• Target interested buyers – Let’s say someone visited the event page you have on Facebook but didn’t purchase a ticket. So what? Do you let it go? Use the tools at your disposal to retarget these users.

These are just six ways of attracting event attendees. Look carefully, there are thousands of people just waiting to attend your event. You just have to set the right bait.

The post How can you improve your ticket sales in 2020? appeared first on Yapsody.

Air tickets, recharges, movie tickets, event tickets, anything you wish to sell, if you offer a simple, pain-free mobile option, chances are high that it would boost your ticket sales.

Take a look at the below mentioned tips on how you can boost your mobile ticket sales–

• Optimize the site for your mobile viewers. This one’s the first basic step to make it attractive for your customers to buy the tickets. They need to be driven into a seamless and uncomplicated journey as they would have with their desktop viewing.
• Social media promotion is a must if you want ot boost your sales. Incentives always work wonders for boosting your mobile ticket sales. Offer incentives, promotions and attractive vouchers, exciting offers on special days to grab more eyeballs to your event. Use facebook, twitter, also share videos on Youtube and feature your event by offering attractive vouchers.
• Facebook, with its sheer reach and connectivity can be the strongest tool for boosting your sales. Create a facebook event and publicize it.
• E-mail is a technological staple and it can be pretty much taken for guaranteed that many of us once we wake up reach to our phones and look into our mails. Use hyper short subject lines with a language that hinted to special offers. When the recipients are being addressed personally, chances are there that they would view the message to other messages. This makes e-mail marketing strategy is definitely a hit to boost your ticket sales, but in order to reach to the modern audience, inundated with emails, consider being creative.
• Feedback is the most useful tool to understand what your customers think of their mobile ticket experience. Keep a small checkbox at the end and ask them about their mobile ticket experiences.

With mobile digital marketing becoming more and more customer driven, it is quintessential that you adapt to the ever evolving technology. It needs enough consideration that you provide all the necessary details and make the site the least complicated to boost your sales. Look for the potential customers, and use all marketing channels so that you can sell a ticket or two through online ticketing system.

The post Strategies to boost your Mobile ticket sales in 2020 appeared first on Yapsody.

Here are a few tips on how you can use YouTube as a marketing tool for the promotion of your event –

• Firstly, you need to create a YouTube channel of yours. This step is required so that you can upload your promotional videos also testimonials from people if you have already organized one. You can also customize your account according to the need of your event. Allow the “Make Channel Visible” setting so that people can look to your event.
• Listing your event dates is necessary. People need to be clarified about the dates the nearby event and a buzz needs to be created. Use the “Event Dates” in the module option and list all the necessary information.
• Now, this third step is the most important, the “Call-to-attention” to your channel. It goes without saying that this step will help create the entire buzz. Hence, the main emphasis needs to be laid on this. Use keywords. Let people find you when they type the keyword, also keep suitable words, so that when people are searching for similar videos, they are transferred to your site.
• Filling up most of the details in your profile is also a must-do step. This lets the search engine’s finding easier for the audience.
• Create a stellar video of your event. Also, feature your promotional event on Facebook, twitter and other social networking sites. Leverage it everywhere, you can also consider giving away free ticket sales and show it on the video. You can also create a live streaming option to reach to your target audience. Video marketing and feature marketing are great tools to boost viewership.
• The event sponsorship is also important. Get great sponsors and spend it in making eye-balls grabbing video.
• The audience needs to talk about the event. Keep the audience hooked by interviews by engaging VJs. After, the event, share testimonials from the people who attended the event and keep the conversation going.

YouTube is surely a social media heavy weight. A sizeable portion of your audience is there on YouTube, which is why its video marketing is imperative that you use the platform to promote your event. So, hop in into these steps and give your event a get-set-go signal!

The post How to Promote Your Event on YouTube in 2020? appeared first on Yapsody.

Encouraging to Share

Encourage your attendees to spread the word about your event amongst their friends. You can ask them to share the event on their social profiles, and in return appreciate their gesture by offering discounts on event ticket prices.

Photos Sharing and Re-sharing

Use social media platforms such as Instagram and Facebook to share and re-­share photos. Upload photos of the pre-event and post-event and share it across. You can tag your event attendees in these photos to keep their interests and excitement alive.

Contests and prizes

Organizing contests for the audience will evoke interests. And if the contests come along with some amazing gifts and prizes, it will be even more impactful. Whosoever is interested will take part in it and share on their profiles for friends and others to participate. However, make sure that entry to the contests involves easy steps; complicated steps can dispel your potential buyers.

Engaging on Twitter

Spend time on Twitter to engage with your audience and increase followers. Make sure that your tweets include keywords and unique hashtags relevant to your event. Do not forget to provide in each tweet a link of your webpage where one can buy a ticket or register for the event. Also, increase the frequency of tweeting as one may miss out. You can also make use of several Twitter ad campaign options.

Promoting Eminent Speakers

If your event has eminent speakers or personalities, start promoting them. You can also request them to notify their followers about their presence on your event. This serves the double promotions – the speaker as well as the event.

Marketing on Reddit

Using Reddit to market your event is a way different than Facebook or Twitter. There’s already a community ready to expel you if you come across as someone who’s just on this channel to promote your brand. Submitting your links on Reddit will generate good sales leads to sell your tickets and brand exposure. However, there are certain norms that you need to follow on how to promote your event on Reddit.

First, you need to be clear about the community or subreddits (sub-communities) you are aiming for. Your objective should be to engage with the community and not promotion.

Add value to the community by interacting with the members, and providing valuable content. Make mention of your product when the time is right.

Be true to yourself and maintain a conversational tone while engaging with the Redditors. Before submitting yours, make sure you understand what sort of content works here.

So, start implementing these simple measures and you will see a great surge in ticket sales.

The post 6 Steps To Boost Your Event Ticket Sales On Social Media appeared first on Yapsody.

As we live in a tech-savvy world, there are several technology based methods that simplify your job of getting connected with your fans. It’s all about using the apt event technology and social technology to get the maximum out of the stocked up database.

Feedback Please

What is the best way to know about your fans likes and dislikes? ASK. Yes, asking them about their opinions, and seeking their valuable feedback help in discovering more about them. You shouldn’t hesitate to ask for their feedback – negative or positive; be open to them and see where and how you can implement them to give your fans a better and satisfactory experience.

 Be there on Social Media

We simply can’t do away with social media technology. It is here on this medium that you can get most of your fans, and understand them better. Facebook, Twitter, Pinterest, or Instagram, they are out everywhere. So, creating proper social media tactics to capture these fans will be a wise thing to do. Make yourself available in real-time on this platform to interact with them and get their immediate responses. Always come up with new and interesting contents on your social channels to keep them hooked, and also to get an idea of their activity on social media.

Using WiFi and Mobile Apps

Setting up Wi-Fi routers at event venue can prove to be a useful source to collect data. With fast Wi-Fi network connection, you can generate a vast pool of data, which when analysed properly can yield great results for your business. Mobile application is another effective tool to gather and analyse data. Based on the data analysis, you can identify those who are genuinely interested in you and build your marketing strategies without wasting time and efforts.

Involving your fans

The whole idea is about turning your event attendees to loyal fans. And that’s only possible, when they feel to be a part of your event. Giving them a sense of involvement through many ways can go a long way in building a strong relationship. May be an opportunity to sing along or interact with the performer can create more personalized experiences for them. You can reward your most loyal fans with ticket discounts or free tickets to increase their engagement.

So, let’s get on to utilize these ideas to give your fans an enjoyable experience as, you know, they are your sales driving force.

The post How to Increase Fan Engagement For your Events in 2020 appeared first on Yapsody.

Online Ticket Store

Do you have a customised ticketing page? Using sub-domain to customise your event ticketing page makes sure that people first land at your ticketing page. Name your sub-domain after the organization rather than the event. Yapsody’s Online Ticket Store gives an uncomplicated ticketing experience. To change Online Store Sub-domain, go to your Box Office, and select ‘Setting’. In the ‘Sub-domain’ section, click ‘Change’ and enter the new sub-domain.

Social Media Integration

With strong presence of users on social media, promoting your events will give you a good coverage of your event. However, first check if you have a proper Social Media Integration tool. You can directly create an event on Facebook and Twitter. Or, you can use the two Widgets Feature provided by Yapsody.

Text Link Widget: With this feature, you can share event details on Twitter, Facebook, and LinkedIn. You can generate a code and share it on social media. On clicking it, users will be taken to Yapsody to purchase tickets.

Button Widget: This lets you share your event details on your official website. Using Button Widget, you can generate a source code. Integrate this code on your site and get a buy button.

Must Haves in your Ticket

Having an event name is a must. It is your title that suggests what the event is about. With a catchy event title, attract more people and improve your Google search ranking.

Give as much detail as you can while giving event description in the description section, the more information you share, the more interests you invoke.

There should be a slot to create multiple ticket types and add pricings, which can be disabled or renamed.

With Yapsody’s Customise Menu, you can design your ticket by adding images and videos to make it visually appealing. Apart from the main event image slot, there are options to add more images which will get displayed at the Event Detail Page of your Online Ticket Store.

Adding event location with a map on your e-ticket saves a lot of time. Yapsody provides two ways to add location – Using Account Settings and While Event Creation. You can add multiple locations for multiple events; enter address and select time-zone. There’s a checkbox too if you want to display map on your online store.

Payment Method

For all the efforts you have put into, ensure that you get paid. You do it by having best and convenient payment options. At Yapsody, customers can make payment either by Credit Cards or PayPal. You can also create your own custom payment mode. Then, there’s choice of making combined payment, where a maximum of two payment methods can be combined for a single transaction.

The post Checklist to Sell Event Tickets online appeared first on Yapsody.

• Through social media or other platforms, spread the information that your casino event is exclusive and that you are planning to exclude some people. This would have to be one of the smartest event promotion techniques and would be a great event branding method.

• Get hold of some VIP guests. If you manage to get your casino event to the right people, you’re all set. With VIPs attending, people are going to be struggling to get hold of your tickets. Now, who doesn’t like to play hard to get? That would certainly amp up your value.

• When it comes to event registration, mention the fact that your event venue has limited capacity. Small-scale events, especially the ones that are A-listed, create a whole lot of buzz.

• Have a waiting list. That’s for people who have been shortlisted to attend the event but haven’t made it to the final list yet.

• You also need to have a high price for selling you event tickets. In a society where money speaks, a high scale event will always have pricey tickets.

• Also, get the best venues for your events. It doesn’t matter how much it costs; it’s really all about the show!

• Also, have a mystery element about your casino event. That always sets the right tone for your casino event.

Talk about paid promotion! These 9 tips would certainly give your casino event that X factor and would make it the event of the season!

The post 9 Steps to Making Your Casino Event Feel More ‘Exclusive’ appeared first on Yapsody.

By replacing ‘marketing’ with ‘efficacious marketing’. You can go crazy with your promotional activities,
Click To Tweet

#1 A Pint With Old Friends 

A golden rule of event management is the 80/20 rule, which establishes that 80% of your business will come from 20% of the past attendees. Of course, it is important to reel in new attendees, but your old and faithful attendees deserve special treatment for two major reasons – one, because they are already aware of your brand and have shared an experience with you, it is a lot easier to get them to buy the tickets and two, because rewarding them and giving them incentives will mean that they’ll get the word out in their circles along with a positive feedback about your previous event, directly bringing in more audience. These free incentives could range from special discounts on event tickets to little gift hampers.

#2 Mentors Give You Perspective, Sponsors Give You Opportunities

Event marketing services come in forms other than financial support. It is perfectly alright to feel awkward while approaching your sponsors for promotions when they’re already paying you. Overcome this block that makes you think “sponsorship equals charity”. Remember, sponsors are paying you because you’re endorsing them, so it makes sense if you approach them as a part of your marketing strategy. Also, your sponsors will usually be big companies, so these event marketing strategies will expose you to a whole new audience.

#3 Invitees Become Investors

Now that you’ve gotten over that mind block with your sponsors, it shouldn’t be difficult to broadcast a similar message to your attendees. A lot of event presenters have been trying “referral schemes” to increase ticket sales because $29 for 2 always sounds better than $15 for 1. Your referral scheme can be something really unique to your brand, and it could have a two-way advantage for you – by increasing online ticket selling of events and promotion of your brand. For example, with every referral, you could give away free products of your company.

#4 Because No Feeling Is Better Than Feeling Special

Sometimes uniformity doesn’t work out, and the event industry stands witness to it. This business relies so much on customer satisfaction that you cannot turn them down. Often, you will come across attendees who would be willing to attend your event for one or two seminars, or people who would be wanting to attend but will have time and place constraints holding them back. For them, you could have different ticket categories so that they pay for what they’re interested in. Also, for a nominal amount, you offer live streaming or online feeds of the event for those who cannot be physically present. This will not just ensure more participation, but also cement you as a considerate and thoughtful planner.

#5 Give Them A Chance To “Earn” Their Tickets

Remember the tagline – “You don’t just buy a Bournville; you earn it.”
Though, in this case, your attendees may not have to buy the tickets in the first place. Social Media Marketing is a very, VERY powerful tool (which is why it is ALWAYS there on every marketing blog) and if all you’re doing on your social media accounts is posting content, then you’re not using it optimally. Build a more interactive platform by hosting contests on social media, and reward the winners with free tickets and goodies. And when you’re designing the contest, keep in mind that it’s not only aimed at branding but also building a rapport with your potential attendees.

#6 EVENT-CEPTION

The concept is very simple – have a smaller event a few days before your main event, wherein you could have glimpses of your main event to get people excited hyped. For example, if you have a big concert coming up, your band could go and perform a small gig at a café or a park where you are most likely to find your target audience. After you have their attention, you can inform them about the upcoming concert and set up a small registration desk for people to buy tickets right away (without really giving them a chance to change their minds after that big impression you’ve created).

#7 Less Is More

You can always use the ‘HURRY UP! ONLY 15 TICKETS LEFT!’ (and then the counter decrements to display 14) tactic for selling your last minute tickets. Awakening a sense of urgency always works when you’re trying to sell tickets to those who are doubtful. It’s a process that goes like this:
“Oh, I’m really not sure if I should be attending this event. They do have some good speakers, but is it really worth the time and money? I should call up Joey and ask if he’s going, too… ONLY 2 EVENT TICKETS LEFT?! *registers* *buys ticket* *checks out* Phew, that was close!”
You could install a countdown widget on your website and social media platforms, but NEVER lower your price because it is downright unfair to the attendees who bought your tickets way back at the standard rates. You will lose a lot of your faithful attendees if you make that one wrong move.

CONCLUSION

Of course, your ticket sales speak about your revenue, so it is important to try whatever you can do to maximize the online ticket selling of your event. But, overthinking might actually result in things going haywire. So, keep calm and trust these 7 marketing tactics for boosted sales, and don’t be scared to take risks. If you know of other methods that have worked for you, do share them with us in the comments below!

The post Marketing Tips to Increase Event Ticket Sales appeared first on Yapsody.

Set Clear Goals

The first thing on your mind – to have clear goals for your event planning ideas. Depending upon the kind of goals you want to achieve with this event, you can proceed to decide what kind of event would be suitable. Later, you also have to take into account the attributes of your target audience, the impression you want to create on them, and what can you attendees gain from your event.

Team Up

For small business owners, events can be a little heavy on your pockets. Collaborate with similar businesses to share the workload, expenses, and of course, the benefits. You could even hire a professional event organizer to make sure your event is remembered by all your attendees. Also, ensure that the marketing needs of each of the businesses are met during the event.

Help Is Given To Who Ask For It 

And if this is your first time organizing an event, you need to ask for it. Most people think – “How much effort is it going to take me to put up an event that’s only going to last a few hours?” and the answer is A LOT. Setting a date, finding a venue, organizing a team and allotting tasks, finding caterers, putting up decorations, sending invites – it’s a seemingly endless list. Don’t panic; ask event organizers or those who have done it before to help you out. In such cases, collaborations can be highly beneficial.

The Right Kind Of Promotion 

More than what you say or how you say it, the right kind of promotion relies on where you say it. Once you know who your target audience is, you’ll be able to find out their online and offline hangouts and carry out promotional activities there. Facebook, Twitter, and Instagram are regulars when it comes to social media marketing. Apart from these, you could go up to your customers and clients and get the word out about your event face-to-face, encouraging your team members to do the same, too.

Incentivize Event Attendees

Even after the right kind of promotion, you might want to be on the safer side and ensure attendance by offering the right kind of incentives. A remarkable guest speaker, a quirky theme or venue, interesting interactive sessions, all pose as points that intrigue attendees and make them register for events. In fact, they might even recommend your event to their friends, boosting people to buy tickets for your event and filling up your venue.

Return Gifts

Who doesn’t like gifts, now? All kinds of freebies make event attendees happy. You don’t have to necessarily provide them with expensive ones. Promotional goodies, product samples, information packets, all are real charmers. They create brand recall after your corporate events are done.

Get Feedback

Where there is scope of being better, there is scope for growth. Getting feedback from your attendees is extremely important so that you can figure out your flaws and correct them, and polish the things you did right. Yapsody lets you have a personalized FAQ section on your online ticket platform, and you can even mail your attendees a short questionnaire. Apart from that, publish blog posts and update your Facebook and Twitter with the highlights of your event, so that your attendees have access to the wonderful moments they spent at your event.

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