I won’t deny, social media definitely consumes a lot of time, and for busy people like y’all, it can wreck your schedule. But, there are ways to manage it, and here I’m going to explain five top ones:

ON THE CLOCK

Event planners practically live off clocks and calendars, so this shouldn’t be a tough one. When you sit down to post event updates on social media to sell your event tickets, you might get distracted really easily, especially when there’s always that ‘View 10 New Tweets’ and ‘20+ New Stories’ popping up again and again. To top it all, you now have push notifications on your smartphones for all twenty social media apps that you’ve installed.

Give specific time windows to these outlets and only be active on them during those intervals. First thing in the morning, plan out your social media ‘schedule’ and stick to it. Turning off your notifications will definitely work since you won’t feel the urge to go back every 10 minutes to check your feed and spend so much time on it. Also, make sure that whenever you’re working on a platform during the time allotted to it, work ONLY on it – create content, engage with your followers, interact with people and so on.

A LOT AT ONCE

Having pre-produced content in bulk always helps, because you won’t have to fidget with new ideas and find ways to execute them right at the eleventh hour. Whenever you manage to squirm a little time off, maybe just before you sleep, after you wake up, during breakfast, or while traveling, you can list out tips related to your industry and post them on Twitter. These same tips can be converted to infographics that you can post on Facebook, Instagram, and Pinterest (try using PicMonkey or Canva for the same) and also include your logo in these pictures to increase your branding.

Yes, content creation might take some time, but scheduling it is a cakewalk for an event planner, at least. Use apps like Hootsuite to schedule hourly Tweets, and follow a similar approach with Facebook posts as well.

SMALL IS BIG

When you have ideas on your mind, you want to jump into the implementation. And if you take a really big leap, you might just fall and break your head. This simply means that just because there are a hundred social media outlets out there, you don’t have to be on each one of them all at once. Instead, start with platforms that you’re familiar with, or the ones that are popular in your niche. Later, when you are smoothly managing these platforms and are still left with enough time to start promoting on others, you could expand to more channels.

HOW FREE IS FREE TIME?

As I already mentioned, you could use up your free time (or ‘dead’ time, as they call it) for following up on your social media accounts. This is usually the time where you anyway can’t do something else that’s really productive, for example, when you are waiting in the checkout queue at the supermarket, or waiting for someone at the restaurant before a meeting. You could utilize this time to check your feed, retweet people on Twitter, and you could also create new content using your phone.

SCHEDULE YOUR CONTENT

This is probably a continuation of the second point. For every kind of content that you want to put up online, you can have a rough idea in your mind about the where, when, and how. Divide your content into categories, and then plan how much from each one of it are you going to post in a day, or over a week. So, you won’t have to spend another hour contemplating the kind  of content you want to post, instead, you’ll have a domain that’ll give you a line of thinking when you’re considering what to post.

IN CONCLUSION

So, there you go. Now that you know it won’t be that difficult to manage your social media accounts, you can utilize that time you spent stressing out for coming up with new social media strategies, all the while keeping these five tips at the back of your head.

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WORK OUT THE SOCIAL MEDIA

When it comes to the internet, even the sky isn’t a limit. Social media is a superlatively effective and cheap medium for event promotion and marketing. You first need to be well aware of the social media hubs of your target audience. While Facebook is used virtually by everyone, Google+ and Twitter are places you’ll find most professionals. Tumblr, Instagram, and Pinterest are places you should resort to if you wish to create a rather colorful buzz. You don’t have to keep desperately trying to sell your event using social media; you just need to keep them engaged and entertained so that they feel connected to your event and your sales will build up on their own. Yapsody provides you with a social media integration tool so that you can easily broadcast your event over various platforms. Also, don’t forget to have a crisp #hashtag for your event!

USE ONLINE TICKETING

Everything that’s online is a buzz, they say. For event organizers who seek to reach out to a large audience, online ticketing is a must. Today, nobody would want to go down physically to vendors or offices to book tickets when you can give them the liberty to buy event tickets while answering the nature’s call (which is a pretty relaxed state to make transactions, by the way). Yapsody is home to a wide range of features that make online ticketing look like a cakewalk to you – the Online Ticket Store, customizable e-tickets, Yapsody mobile and iPad apps only posing as little cherries on the top.

METHODS OF PAYMENT

Customers today feel that it’s almost rude to ask for cash when it comes to payment. And that is only fair, considering how easy and secure the other payment methods are. Make sure the transactions related to your events offer payment gateways that are generally preferred by your target audience. Digitized payment methods ensure that even you don’t lose out on records when it comes to ticket sales and other transactions.

DATA ANALYSIS

This basically involves everything – EVERYTHING – your sales, the requirements of your attendees, channeling your existing data, and everything else that comes to your mind. For your social media management, you can use free tools like Facebook Insights and Google Analytics instead of toggling between your documents. Also, if you’re using Yapsody for your event, we provide you with reports that help you keep track of your statistics, sales, tax reconciliation and so on. As far as channeling your existing data is concerned, we allow you to import your professional mailing list into your MailChimp contact list using our free integration tool.

Technology is only as efficient as the person who’s using it is. Quoting Steve Jobs here, “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

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