Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

What would you do before buying a ticket for a particular event? Wouldn’t you want to try out all available websites and then make an informed decision? Ticket purchasers today are aware of all little marketing tricks and gimmicks. But you must ensure that they eventually come back to you. You can do that with remarketing your hotel’s promotional event. After a user has visited your website, you tap into his system and keep posting ads and other relevant pop-ups that would remind the user of the amazing deals you offered. Event marketing is the best and the only way to establish yourself as a front-runner. These are top 5 tools that will help you to remarket your event

1) Facebook Advertisements

While browsing through your favorite social media, you must have come across ads in Facebook. Such social media platforms are the best way of promoting your hotel’s event or sell your hotel event ticket online. All you have to do is install a Facebook pixel on to your event website. Facebook Ads manager comes in handy here. Everytime people who visited your website login to their profile, they will be greeted by your ads thus keeping you in the back of their minds. This is the best way to keep them hooked to your website.

2) Google AdWords and Analytics

What could be the better way to promote your hotel’s event than through the search giant itself? The Google remarketing system takes into account all the numerous websites associated with it like Gmail and YouTube. Google Analytics thus significantly increases your chances of being noticed by potential customers. With analytics, you will be able to create a remarketing list. Targeting customers have become exceptionally easy with Google AdWords.

3) Instagram Remarketing

Instagram is one of the most popular social media platforms now with almost everyone having an account there. You can promote your hotel’s event through Instagram remarketing. The best part about this kind of remarketing is that you require just a Facebook Ad account. If you already have an account, you can promote your hotel’s event through both Facebook and Instagram. Talk about killing two birds with one stone?!

4) Twitter Remarketing

The best part about marketing on Twitter is that you get to add a personal feel to your promoted tweets. If you’re reaching out to audiences through Twitter, you can hope to create a lasting impression. You can create a tailored audience for your promoted accounts, and use that to keep a tab on the activities of the audience. What’s more, you can even track the conversion rate with your twitter tags!

5) Email Remarketing

Email remarketing is really the simplest way of reaching out to potential buyers. To keep the users hooked to your website, you can create a mailing list and send out promotional emails. Most users check their emails on a regular basis, if your campaign is good enough, you’ll be able to catch the attention of potential ticket purchasers.

Remarketing is the best way to ensure that ticket purchasers choose your company when it comes to buying event tickets to their favorite event. Now that you know about the various platforms that allow you to promote your hotel’s event with ease, what’s stopping you? Get started already!

The post 5 Best Platforms For Your Hotel Event Remarketing appeared first on Yapsody.

• Don’t use it to Promote your Event

Now, before you raise your eyebrows at me and be all, “What the hell is this woman talking about?!” just let me get to the part where it starts making sense. If you’re going to use Twitter as a sales tool to keep ranting about the deals you’re offering and the goodies up for grabs, your followers will start falling out of the tiny interest zone you managed to create. Instead, use it as a marketing tool and give your followers more of what they want to know instead of what you want them to know. Provide infographics, links to interesting stuff related to your event or industry, sneak-peeks, pictures, and other engaging stuff to keep your followers intact. What’s better – telling a boring story and expecting people to keep joining in or collecting an audience with an engaging anecdote first and then releasing your story on the crowd?

• Get Your Ducks in a Row

It would be foolish to use your personal Twitter account to tweet to potential clients, because there are two diametrically opposite ways in which one tweets to his friends and his clients. When you’re on Twitter, have a clear idea as to what you’ll be using the account for, in order to target the kind of followers base you are looking to build. There’s nothing wrong in having separate accounts to cater to personal and professional needs, because you don’t want clients thinking that you are too casual, or your friends thinking that you’re, well, weird.

• Rome was not Built in a Day

And neither will your Twitter followers base be. I might be repeating myself, but Twitter is to be used to make people aware of your brand and industry, about what you’re all about and what you do, and not necessarily about what you’re selling. You have to be more like a teacher, and not a businessman. Also, be a little easy on the hashtags. Not every word with a ‘#’ can create a buzz just like that. Only relevant hashtags work, and you might want to check out www.hashtags.org to get some help on that front. Twitter has also provided some great information about the usage of hashtags and their significance, so it’ll be a good idea to go through it. Remember, using a lot of hashtags can make you look desperate and, worse, dumb.

The post Expert Ways To Promote Your Event On Twitter appeared first on Yapsody.

WRITE ONE TO THE RIGHT ONES

Because promoting a Broadway drama at a rock concert event is so totally working out – not! When you think about your event, think about the kind of people who would want to attend your event. Approach your existing customers because they’re undoubtedly going to be interested in your event if they’ve held on all this time. As far as new ones are concerned, target the domains where your potential audience is likely to reside i.e. put yourself up on relevant websites where interested people are bound to stumble upon your listing.

#EVENT #HASHTAG #CLICHÉ #BUTWORKS

Agreed, hashtags can be really annoying especially when all the Instagram pictures are tagged with #instalike, #instacute, #instapic, and #instacrap. But that’s what is going to earn you followers. Yes, those hashtags are positively not getting you anywhere except spam, but a short, witty and crispy hashtag will do wonders. Your event hashtag is the one thing that people connected to your event are going to use for networking before, during, and after the event. Make sure it directly relates to your event, is easy to remember, and widely used across all your social media profiles.

HAVE THE RIGHT TRACK-TICS

Creating a hashtag is like putting your sandwich in the toaster. And if you don’t keep an eye on it, it’s going to burn down to nothingness. You have to keep a track of the progress your hashtag has made, and the concerns of your attendees. You can obviously have an automatic toaster that turns off when your sandwich is crisp enough, that is, use apps like Tweetdeck and Hootsuite to keep a check on your attendees’ conversations and your hashtag. And never forget the three R’s of Twitter – Respond to their tweets, Reciprocate by liking the good ones, Retweet the interesting ones.

LET THEM BE DEMOCRITICS!

If your event is one of the audience, for the audience, and by the audience, then you’re already a big buzz. Nothing pleases them more than being offered the privilege of choosing their own topics for the event instead of being expected to attend an event they don’t even relate to. Organize polls, forums, debates, webinars – ANYTHING – to get them to choose the things they are interested to witness during the event. On top of that, your speakers will already have an idea about the kind of questions and issues that they’ll have to tackle during the event, and this would give them a brilliant head-start.

WORK THE NETWORK

If events were just meant to gather knowledge, Wikipedia wouldn’t have had an existence at all. A secondary reason (that is as good as the primary one) why people attend event is to share, to connect, to get to know other like-minded people. And if you’re given a chance to come in contact with such people even before actually meeting them at the event, the cherry on the top is so much bigger than the cake itself! Hit some really great social event websites, create communities and help potential attendees to network before the event. This will definitely add a value to your event and isn’t that exactly what a buzz is all about?

The post Effective Ways To Promote Your Event On Twitter appeared first on Yapsody.

For all event organizers, rookies or oldies, social media marketing is the one shot they HAVE to take. Come on, who doesn’t put up their upcoming event on Facebook? It’s the most obvious thing to do when you think of social media marketing. And that’s exactly why it’s a problem – it’s too obvious, which means, everyone else is doing it. If you have to ace this marketing strategy for your event, you have to upturn every little pebble you spot, and the least we can do is show you where the pebbles are. Now, that’s exactly where THE checklist comes into picture.

WHY PREPARING HAS THE ‘PRE’ – THINGS TO DO BEFORE YOU START PLANNING

• Chalk out a timeline for all announcements and promotions related to the event.
• Come up with pictures and videos that back up your event across the social media.
• Create pages for your event on Facebook and LinkedIn.
• Try to get yourself listed on well-known listings websites or directories.
• Set up offers by claiming a location on Foursquare.
• Have a separate team to manage social media marketing, and that alone.
• Get a photographer – yes, he (or she) is a must have.

…AND SOME SPECIFICS FOR THE PREP STUFF

1.     FACEBOOK

• *these many* posts in a day
• *these many* pictures and videos (trolls, memes, bit strips, comics, info graphics, short videos)
• *these many* paid promotional posts in a day
• Create an event or group or participate in one.

2.     TWITTER

• *these many* tweets in a day – have a different count for personal tweets, partner tweets and the promoted ones.
• Create an event list comprising of all keynote speakers, partners, and attendees.
• Create a list of competitors to be monitored.

3.     GOOGLE+

• *these many* posts in a day

4.     LINKEDIN

• *these many* posts in a day
• Be a part of LinkedIn conversations that bear relevance to your event.

5.     PINTEREST

• Build a board based on the theme of your event.
• Pin *these many* images to your board in a week.
• Create a contest on Pinterest for your event’s blog.
• *these many* blog posts and info graphics in a week

6.     BLOG

• *these many* blog posts in a week
• *these many* info graphics in a week

And once you’re done pre-paring, you need to throw the bait and reel in the fish. Translation: you need to gather event-specific content to put up on your social media profiles. This includes interviewing and gathering feedback from your attendees, speakers, customers, sponsors, and people who have inspired the event in any little way, and all this is supposed to be done DURING THE EVENT.

For FACEBOOK, continue doing the mentioned tasks and also keep posting event photos. On TWITTER and GOOGLE+, you might want to

• Monitor how well your hashtags have been doing, and the number of times your event has been mentioned.
• Urge employees and attendees to spread the word by tweeting about the event and most importantly, using the hashtag.
• Appreciate the responses by retweeting and replying.
• Organize Hangouts on Google+ to communicate better.

As for the BLOG, try live blogging and report the on-goings of your event as they happen.

Once you’re done with the event, make sure you don’t kill the spirit right away. You need to retain your attendees by showing them that attending the event was worth whatever it took. And this is right how you do it –

• Check out how well your content is doing online – YouTube, Instagram, Flickr, and all other places that hold visual content related to the event.
• Try www.hashtracking.com to keep a tab on the buzz you’ve created.
• Try www.storify.com to make a collab of your best tweets.
• Have a final blog as a parting shot about the event.
• *these many* blog posts based on individual experiences
• Accept and appreciate feedbacks, follow-up on attendees, organizers, keynotes, sponsors, and everyone else who made the event happen and thank them.

Because, all is well that ends well!

The post Social Media Marketing Checklist For Event Promotion appeared first on Yapsody.

Well, you’re not to be blamed entirely because definitely, if you haven’t been using the social media strategy to promote your events, it’s just because you aren’t well “updated” about it. Let us do the honors, in that case!

TWIT-BITS OF TWITTER MARKETING

What’s the first thing that comes to your mind when you think of Twitter? Okay, the blue bird, and? Yeah, 140 characters, and? Oh, come on! If there’s one thing Twitter is so full of, it’s the hashtags! Hashtags are the most effective AND effortless means to promote your event on Twitter (and Facebook, too). All you need to do is come up with a short, witty and crisp hashtag related to your event and throw it around every tweet about your event. If your hashtag is eye-catchy, people will be using it, too, and it’ll soon be a buzz.

Let’s face it – there are very few enthusiasts around twitter who’ll just casually slip in hashtags to your event in their tweets for nothing at all. So, loosen up things on your end and offer a free entry or gift hampers to a lucky user for using your hashtags.

If the event you’re hosting is a big affair, you can level up and commit an entire Twitter account for the event, instead of hashtags. This way, you’ll have a one-stop site for everyone who wishes to know anything about the developments in your event.

Shake up your tweets every now and then! You DO get pissed, don’t you, if your mom keeps reminding you to do the same thing over and over again? Well, your followers will get annoyed, too, if you keep on announcing that your event is coming. Instead, tweet about upcoming events – sponsors, giveaways, online contests – to keep them engaged and entertained.

Lastly, it’s good to ask for retweets, as long as you don’t overdo it, because then you’ll be looked at as if you’re heavily desperate to make this work out.

THERE’S A REASON FACEBOOK HAS ‘EVENTS’ – USE IT!

Status updates and personally pinging friends on Facebook are fine, but when you’re talking about a real event and big promotion, that won’t work. Your statuses are likely to get lost in the stream of profile picture updates, vacation photos and “10 things you never knew about blah” posts. And just how many chat windows are you planning to pop-up to copy-paste-send the same message? Not only is it tedious, but it’s impersonal and has a negative impact.

What you can do is create a Facebook Page for your event, and then create a Facebook Event from that. Creating a Facebook Page has many side-benefits, like:

• You can have a “Like” button on your personal blog or website for the event.
• Anyone can be invited to the Event you create.
• You can rely on the targeted Facebook ads to reach out to non-friends or followers who might be interested in your event.

The key to social media marketing is SHARING. Whatever you do, the progress you make, keep your followers updated on Twitter and Facebook (they being the largest platforms) so that your event doesn’t seem distant to them.

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

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