Follow these to-dos when creating your social media giveaways.

What’s your Target?

Be it any event promotion or business, there’s a pre-defined goal that you strive to achieve. The same applies for free social media giveaway. What do you want to achieve with this? Is it more than just collecting email information, bringing traffic to your websites or attracting new fans? Setting a goal makes it easier for you to run the contest and streamline promotional strategies.

Mode of Winner Selection

How do you want to select your winner? Randomly from all the entries, like a lucky draw system or running a short survey, or selecting the best among all, as in some video or image contest. Depending on your budget and your goal, you can decide what suits your business.

An Easy Entry Process

Nobody wants to enter a contest that is time consuming and throws upon many queries. The entry process must be quick and easy, especially when running a contest on social media. One click and you participate in a contest – that’s how it should be on social media. Ask fans to share a post, tag friends, retweet a tweet, or attach specific hashtags to images or any form of content they are posting.

Read Carefully Rules & Regulations

Before you decide on to which social site you will be having your contest, read carefully their rules and regulations. Every social site has their set of rules and guidelines that you need to follow. Don’t put yourself in a situation where you invite yourself legal troubles. So, make sure you go through all the norms of running a contest on various social networking sites.

Creating a Buzz

What’s the point if only a few get to know about the contest? You will remain far from reaching your goal. Create a buzz about your contest and let the people know about it. Bring in all the promotional tools such as emailers, Facebook, Twitter, Instagram, newsletter, or blogs. Even after the contest ends, you can continue to attract your participants with discounts or exciting offers.

The post 5 To-Dos for Ticket Giveaways on Social Media appeared first on Yapsody.

How often do you update your blog? If you’re consumed by guilt at this question, then you need to read on to learn from your mistakes. If not, you should still read on to find out more about how to make the most of your blog.

1. Are you committed to your blog?

When you start off a blog for your company, it’s going to take some time to make a mark. If you thought that you would miraculously get overwhelming results and blog traffic that’s impressive in just a couple of days, you couldn’t be more wrong. Things like these take their own sweet time and impatience would only make matters worse. The trick is to stay committed even when the going gets tough. If you’re disappointed with the fact that your blog posts aren’t getting enough views and comments and you decide to give up halfway, you’ll be making the biggest mistake of your life. You need to put up quality content and remain dedicated to your blog.

2. Are you doing the best you can?

Have you done enough for your blog? Are you giving your customers something worthy enough? These are a few questions you need to ask yourself. Look at your blogs from another perspective – if you come across such blog posts like the ones you’ve published, would you read them? If not, how can you expect your customers to actually sit and read the whole thing? Some blogs make the grave mistake of publishing articles that seem like a press release. No one wants to waste their precious time reading that! You need to make sure that your blog makes your customers drop everything and make your blog posts their priority.

3. Have you maintained your blog?

This is the most important aspect of running a blog. You need to nurture it and maintain it so that you can make the most of all that it has to offer. You need to update it regularly, fill it with interesting content of top-notch quality and also optimize it for best results. If your blog doesn’t feature in the first page of the search engine results, customers are going to remain oblivious to your blog no matter how interesting it is. That’s precisely why retargeting your blog should be the next item on your agenda.

We’re not just talking about a few views and comments on your blog posts here, we’re talking of the bigger picture. The number of people reading your blogs would increase your website traffic. With more people taking an interest in your website, you’re going to be soaring higher than you ever imagined.

With Yapsody as your online event registration platform, you can start selling tickets online and also build content for your blog through our event marketing services.

The post How Company Blog Helps in Promoting The Brand? appeared first on Yapsody.