Social Media Power

Event organisers of all sizes are embracing Social Media Marketing for event promotion. Twitter, Google+, LinkedIn, and Facebook have users of different age groups, and from all walks of life. So, creating an event page on these platforms and a unique event hashtag can help. Keep them hooked onto your profile with appealing images, updates, videos, polls, and contests.

Go Blogging

Blogging is a productive way to promote your event. Create a blog section on your website, where you can publish and archive well-written blogs. You can write about the upcoming event, post-event, benefits for attendees, about the performers, and everything relevant to your event. Use free blogging sites such as Blogger and WordPress to publish your blog.

Listing Sites

Another place to do free promotions for your event is on event listing sites. It’s a great device to let the audience find the event they are searching for. Take care of a few things before listing your event on such sites – using an impactful title, informative content, specific keywords, and of course mention artists.

Email Marketing

Have a long list of email contacts stacked up in database? Let’s use them for email marketing. Get a tailor-made email ready with all the information about your event – event title, venue, date and time of the event, performing artists, and ticket selling prices. Include a ‘share’ button to get shared. Now hit the ‘Send’ button and let it reach the inbox of all these contacts. This is how you can notify them about your event, without putting much effort. To make your job easier, use some best email marketing software.

Guest Blogging

Inviting influential bloggers to write for your event is a great marketing strategy. Guest Blogging can make the right noise for your event. It brings you new audience, boosts brand exposure, and helps in business growth. So, all you need to do is identify the right bloggers based on your event.

Mobile Friendly Page

Apart from websites, make sure to publicise your event on the go anytime, anywhere, i.e., on phones and tablets. Have a mobile friendly site with good look and feel, and easy to navigate. Check out Yapsody’s mobile site to better understand what I am talking about; it appeals aesthetically and gives one of the best ticketing experiences.

Word of Mouth

Take the help of your friends, colleagues, supporters, family, and community to spread word about your event. Word of mouth is an old technique, which still has its value and yields great results. No event technology tool can underestimate its power. All you need to do is talk and let people talk about your event.

The post A Guide To Free Online Event Marketing in 2020 appeared first on Yapsody.

THAT GOOD OL’ MAIL

Some things never go out of style, and mails are one of those things. Even though people ignore junk folders in their email inbox, they open EVERY mail that they get in their mail box (except bills, maybe. Nobody likes opening bills). You could check out USPS’ Every Door Direct Mail service that lets you enter your address, ZIP code, or city and state for your target areas, and narrow down your audience using a simple tool. Also, a lumpy mail is an amazing idea because even when people know it is maybe junk mail, they’ll still open it excitedly. Put in balloons, Christmas bows, pens, or invite cards to make the envelope lumpy.

WORD OF MOUTH

Again, an old technique that’s an amazingly effective marketing technique. Many people attend events because their friends or relatives are attending it, too. You could take word of mouth a step ahead and ask your trusted attendees to spread the word using small palm-sized printed invites, or Christmas packages containing an invite and cookies, maybe.

MICRO-SITE

Put up a micro-site dedicated only to your Christmas event, and have good SEO for the site to make it revolve around keywords that your target audience is likely to search in this season. Have a warm welcome video that embraces the Christmas festivities on your site, ways they can share the event with others, social media integration, DDTVs, and a link to your main website.

FACEBOOK

Purchase advertising benefits to promote your event in front of your target audience on Facebook. Get your graphic designers to work on a cover photo and profile picture for your event. Design digital content that your attendees can easily share, and encourage them to share it on their groups and pages. Event pages can be highly beneficial for your event if you put them to optimum use.

COMMUNITY EVENTS

Attend other events in your community or where your target audience is likely to be and hand out invites to your event or simply let the word of your event slip in your conversations. You can even formally partner up with these event presenters to publicize your event during theirs. Always remember, you won’t get something till you ask for it.

EMAIL MARKETING

Like mail, email will always stay in style. As a matter of fact, emails have better conversion rates than social media. Build highly targeted email lists and send out crisp newsletters informing the receivers about your event. Encourage them to share your event with their folks so that they have company, and you have a successful event or concert.

A Very Merry Christmas, y’all!

The post Effective Promotional Strategies For Your Christmas Event appeared first on Yapsody.