1. Create A Continuous Cycle Of Engagement

When you’re actively trying to stabilize your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your brand portals for more information. Keep your eyes and ears open across all your social media platforms through social listening tools for easy two-way engagement. 

2. Use Surveys & Feedbacks 

We can’t stress enough on this powerful yet simple tactic that has been doing wonders for many event organizers and hospitality entities all over. With the COVID pandemic changing the future of event gatherings, your event attendee’s needs will also shape your brand presence accordingly. Using surveys & feedbacks in a timely manner to gain insights, you too can mold your brand offering in the COVID era.

If you wish to understand your audience better and elevate your event standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

3. Broadcast Your Safety & Sanitization Programs

No mask = no event will be the norm at any event gathering in the upcoming months. Unless we’re close to finding a vaccine sure, social distancing rules and mandatory masks will remain constant. Giving out free masks with each ticket? Or perhaps a branded PPE kit at your next conference? Maybe you sanitize your event venue before and after each event? Broadcast it to your audience so that they’re aware of your safety and sanitization programs. 

4. Create Loyalty & Retention Programs 

Depending on the economic health of your region, your event attendees might feel skeptical about shelling out money for your upcoming events. However, with a little bit of investment from your side, you can acquire and retain your audience by creating loyalty and retention programs in the form of discounts, offers, long-term benefits plans, and so on. Make them feel like you’re invested in them and they will flock to your brand. 

Looking for a quick turnaround on your marketing and branding strategy? Learn more about our marketing suite of services that have been meticulously designed to suit a diverse range of requirements unique to the hospitality & entertainment industry.

The post Event Marketing Tactics To Improve Brand Presence In The COVID Era appeared first on Yapsody.

1. Add Users To Your Yapsody Dashboard

Organizing and planning an event is done only with a chosen few. You won’t be going around yelling from the rooftops letting everyone in on the plan, right? Similarly, you won’t be giving access to everyone on your team to handle your Yapsody account. Start by adding your core team members who will be operating the system by sending them an email invite.

2. Assign Detailed Permissions 

While inviting and adding users, make sure you assign detailed permission to each of your team members based on their roles and responsibilities. This makes it easier for them to focus on their area of specialization while navigating the system. 

3. Combine Them In Teams

You can also assign your users into different groups. So your on-ground team will have access to ticket scanning and Box Office whereas your event marketing team will have access to all the marketing tools and integrations on your account. This cuts down your overall event management time in half when teams work together on the account. 

4. Restrict Access During Specific Events 

You can also restrict a user’s access to specific events. This option makes it perfect for venues that work with multiple event presenters. Restrict who can set up events, view specific reports, scan tickets, configure account settings, refund tickets, reissue tickets, access presale tickets, use marketing features, and much more.

Our user management feature makes it easier for all your team members to fire on all cylinders by focusing on their assigned role in the system. Learn more about working smoothly with a large team for your event campaign. 

Ready to simplify your event management for your entire team? Sign Up NOW.

The post Maximize Event Productivity With Our User Management Feature appeared first on Yapsody.

Yapsody has been the preferred event ticketing platform for independently-owned casinos for more than 25 years. Given our experience in the casino industry, we designed our event ticketing features in conjunction with our casino clients. 

Here are 9 event ticketing features preferred by our casino clients for ease of event creation, promotion, and revenue generation functionalities: 

1. Reserved Seating 

A defining factor of casinos is all things premium. Everything from the food to your accommodations. So why should the events be any different? A majority of our casino clients prefer reserved seating for giving their guests the ultimate flexibility in choosing premium seats and other added benefits. VIPs don’t stand in queues to attend events and that’s where reserved seating comes handy.   

2. Ticket Customization

A casino is one of those high profile venues that host events regularly. They can’t have a similar ticket design for every event. With our ticket customization option, they breathe life into their e-ticket by displaying brand and sponsor logos, custom illustrations, and upcoming events.   

3. User Management

There are big casinos and there are small casinos. Even in the smaller casinos, the teams working behind the scenes are large. With our ticketing system user management, casino clients seamlessly allocate roles and detailed permissions to each department. Your ground staff will use a different set of features compared to your marketing team hence creating an awesome event experience for everyone. 

4. Access Codes

Make your casino event an “invite-only” one. Unless your guests have an invitation, they don’t get to come. This is a classic case of poker tournaments being held in casinos where only the high rollers, VIPs, and celebrities are invited to attend in an exclusive event. Our casino clients enable this feature to make their event tickets available for purchase through multi-use or single-use promo codes only. Hence maintaining that exclusivity casinos are known for. 

5. Discount Options

Many of our casino clients use our discount feature to create an all-inclusive package for their guests to elevate their resorts, spa, clubs, and restaurant services. By creating an event ticket with multiple discounts, our casino clients boost their ticketing revenue exponentially. 

6. Payment Gateway Flexibility 

A casino gets a footfall of thousands of global citizens every day. Our casino clients stay on their A-game when it comes to giving their guests the flexibility to choose from a multitude of payment options. We have integrated multiple payment gateways such PayPal, Mollie, WePay, Stripe, Braintree and many others for payment processing across over 60 countries while supporting 170+ currencies.

7. Surcharge Options

Many times, our casino clients witness their event sales rocketing up. That’s the time they take advantage of applying surcharges on events that will sell out soon, regardless of the ticket price. This gives them total control of maximizing their revenue. 

8. Event Marketing Services 

Running a casino isn’t for everyone and for those that do, have our respect. The casino business is a hectic one and in that process of setting things right on the floor, many clients miss out on marketing activities to boost their ticket sales. With our event marketing services such as premium event listing, co-branded blogs, social media promotion, and a host of SEO services, our casino clients offset their promotion activities to us. 

9. 24/7 Support 

Vegas is known as a 24-hour town as their casinos are open day and night. Our support team truly is a bunch of Jedi’s masters when it comes to solving high volume queries during casino events. Even when you think you have everything under control, chances of your events going haywire are high. That’s where our event ticketing platform shines as casino clients know Yapsody will be there to save the day. 

Want to supercharge your casino events into a money-making machine? SIGN UP with Yapsody and take total control of your event creation, promotion, and ticket sales.

The post 9 Event Ticketing Features Preferred By Our Casino Clients appeared first on Yapsody.

Here are 9 ways of impressing attendees with your event pages. 

1. Consider the Event Type 

Before creating any random event description on your page, consider the type of event you’re hosting. If it’s a theater event, your descriptions and copy need to tease them the right way and hook them into heading into the checkout page.

Screenshot – Event Page

Musical night followed by dinner? Add music videos of artists that’ll be performing at your venue and high-quality images of the food that they can expect. Planning a pub crawl? Don’t miss out on all the juicy details as organized drinking should be taken seriously, right?

Screenshot – Event Page

2. Choose Visuals Over Words 

Visuals and minimal storytelling are your best friends. We’ve noticed event presenters not having to write lengthy event descriptions as their pictures spoke a 1000 words. With our Online Ticket Store, you can achieve this by creating a combination of strong or subtle color palettes mixed with your branding. Maybe you’re the popular one in the event industry and all they need to see is your brand logo to hit the BUY ticket button.  

3. Don’t Overwhelm Them

Don’t use jargons and heavy terms that require them to pull up Google search. Translate your event details effectively in a minimalistic manner so that they don’t stray away from your page. Sometimes, less is more so don’t start penning an essay on your event pages.

4. Use the Power Of Video

In the generation of 4k ultra HD videos, a well-shot teaser can do wonders in communicating what words cannot. You might have to write a script for it, but the payoff is huge. You can not only add your videos on our Online Ticket Store but also use the same video on multiple social media channels. Videos add a great impression for events pages with live music concerts, theaters, and stand-up gigs. Learn more on How to Promote Your Event Using Video. 

5. SEO Optimize Your Event Page 

Before going live with your event page, it’s absolutely crucial to SEO optimize it that will make it reach the appropriate audiences. Optimizing your event page with our SEO optimization feature will make your event page appear organically on top of search results, making it easier for new attendees to find your events. 

6. Dig Deeper Into Attendee Data 

Ask your attendees all the right questions, so you can create the ideal attendee experience. Maybe your first-ever event didn’t go as expected but that’s how the event industry works. By understanding your event attendee, you can craft better descriptions for your event page and attract more ticket buyers. Use our Questionnaires & Surveys feature to dig deeper into attendee data. 

7. Provide Social Proof

No one wants to pay money for an event only to witness the event go bust at the last minute. Social media profiles for brands are official proof of legitimate existence. Create another layer of trust in your event attendees by adding your social media icons on your Online Ticket Store. We’ve always witnessed a quick checkout for those event pages with social media icons on them.

Screenshot – Yapsody Dashboard

8. Attendees Love Discounts

Now, if you’ve done everything right to hook them till the end of your event page, it’s time to create a sense of urgency by giving them a discount. An event marketing tactic that never fails the test of time. Use our event ticketing platform to assign different types of discounts through multiple ticket types.

9. Add Custom FAQs  

Don’t leave out anything to their imagination. If event attendees are having doubts or second thoughts about attending your event you’re losing out on ticketing revenue that could’ve been avoided otherwise. Clear the confusion you think they might have by adding custom FAQs on your Online Ticket Store. The only thing they should be imagining is how amazing your event is going to be. 

Ready to unleash your inner creativity and create an amazing Online Ticket Store? SIGN UP with us and woo your audiences.

The post 9 Ways Of Impressing Attendees With Your Event Pages appeared first on Yapsody.

These campus events define their unique reputation and give their students a sense of belonging.  If you’re an event organizer who loves giving campus students another reason to party, these 5 campus event ideas are for you. 

1. Movie Nights

The good old cozy movie night still remains a crowd-puller. Who doesn’t love a good murder mystery or a Lord Of The Rings binge-watch over the weekend? With the surge of streaming websites, chilling has turned into a private affair. This is why hosting movie nights out in the common area is a perfect throwback to the good times of bringing people together, again. Maybe your psychology major loves a crime documentary and the art major,  a cult classic. Use our Questionnaire & Survey feature to figure out their choices before planning the next movie event. 

2. Free Live Music Concert

Music is definitely the top-shelf stuff for campus folks to get together and socialize. And nothing like a free live music concert to gather the masses. We’ve noticed that free events work in favor of event presenters who organize music concerts and club events regularly. This is a smart event marketing tactic to announce your presence to this young audience as well.

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events. Just in case you needed another reason to sign up on our event ticketing platform. 

3. International Potluck

Tingle their taste buds with an international potluck. A university campus is one of those places where you’re in the midst of a diverse culture.  Organize a Thanksgiving dinner or perhaps a Christmas Gala Dinner where you ask the students to bring a side dish or dessert that represents where they’re from. Get the local caterer or food trucks on board to offset the main dinner preparations. 

4. Awareness Drive

The torchbearers of our future, students have always been on the forefront for creating awareness in the society. The need of the hour is saving our planet. You could organize a marathon to raise awareness and collect donations for any non-profit. It creates a sense of health and wellbeing and working towards a communal cause. Our ticketing platform offers a FLAT 50% rebate for non-profits and an “Accept Donations” feature specifically designed for Non-Profit entities. 

5. Stand-Up Night 

A good dose of laughter therapy knocks away the blues after a long week of assignment submissions and exams. Organize a stand-up comedy night and give budding comedians on campus a chance to share their brand of humor. An open mic would be your best bet to encourage more participants followed by a  well-known stand-up comedian closing the night. 

To receive more event ideas and industry insights in your inbox directly, subscribe to our blog.

The post 5 Campus Event Ideas Students Will Love appeared first on Yapsody.

Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience. 

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying…

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

The post Step Up Your Event Marketing Strategy in 2020 appeared first on Yapsody.

Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.

What is the Yapsody Pass On Fees?

• With our Pass On Fees feature, you can decide who pays for the ticketing fees: YOU or your Event Attendees.  It lets you pass on the ticketing fees to your attendees which they can pay while booking your event tickets. 
• Mark-up the ticketing fee as extra revenue or simply pass on the savings to event attendees. Hence,  the ticketing cost you are charged by us is borne by your attendees along with the cost of the tickets. 
• Since fees are added to the cost of the tickets, event ticketing becomes free for you. Either way, the extra cash goes in your bank and not into the pockets of an overpriced ticketing provider.

How Does It Work?

• You can use our interactive fees calculator to know your revenue-generating potential from Absorbing Fees or Pass On Fees for each event based on your seating type, venue capacity, and ticket price.
• We do not hold these funds, so you can collect both the ticketing fee you were going to get charged along with the ticket price you set up. This amount gets deposited to your payment gateway account which is linked to your Yapsody account. 
• At the end of the month, when the invoice is generated, you pay Yapsody the ticketing fee that is already collected from your customers.
• Do remember that Yapsody remains free to use for free events, always. 

New to Yapsody event ticketing? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite Payment gateway account.

ALERT – Use our Our Holiday Season Offer while creating an event to avail of a FLAT 25% Off. 

The post What is The Yapsody Pass On Fees? appeared first on Yapsody.

Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

The post How To Improve Your Ticket Sales Through MailChimp appeared first on Yapsody.

When it comes to making payments, Yapsody offers multiple choices to your event attendees like Credit, Debit, and the “Pay Later” option. As an event planner, you have the flexibility to enable these payment methods from our Virtual Box Office.  This blog will focus on selling event tickets online by integrating PayPal for accepting payments.

Set up a Premier or Business PayPal account

Set up a Premier or Business account, if you haven’t already. Yapsody doesn’t have its own Payment Gateway but you can link your Business PayPal account to process payments.

Verify Your Account

Make sure that your account is created and verified before you start selling tickets. You’ll receive a confirmation email from PayPal. 

Yapsody Integration

After setting up your Premier or Business account, follow these steps to request your API Username, API Password, and API Signature.

Go to their website and log into your account

Click on the “Tools” option at the top of the page

Select ‘All Tools’ option from the drop-down menu shown under ‘Tools’

Scroll down the page and click on “API Credentials” option 

 You’ll see multiple options like Pre-built Payment Solution, PayPal Checkout SDK Integration, and NVP/SOAP API Integration. Select the option View/Request API Signature under the option NVP/SOAP API Integration.

Your API credentials will be displayed to you. Click on ‘Show’ to view the API credentials.

Once you’ve set up a PayPal merchant account, you will receive the API credentials that you need to enter in Yapsody. 

Note: When you use PayPal, it automatically deducts its payment processing fee before depositing the funds into your account. You’ll also be collecting the Yapsody Processing & Flat Fee for which we’ll invoice you for at the end of each month.

Sign up now and start selling concert tickets via PayPal. Yapsody supports 170+ currencies and over 10 payment gateways such as PayPal, Stripe, Braintree, WePay, and more for you to choose from. As we head off into the Holiday season, your community might be anticipating the next big bash. If you’re an event presenter looking for that competitive edge,  get a flat 25% off on your ticketing fees by using our holiday promo code –  HOLIDAY25

The post Using PayPal to Sell Event Tickets and Getting Paid appeared first on Yapsody.

In a world where people don’t hesitate to find true love online, online ticketing has definitely won over more hearts than we think it has. With practically our whole day timed to seconds, it’s impossible to find a sliver of time to go fetch the retailer who’s selling the tickets to the event you’ve been waiting for since you were a kid, maybe. And if you can get the same thing in a fraction of a second (that implies no change in your to-the-second schedule) simply by a few clicks here and there, why not do that? Having already listed one very important feature that’s admired by customers about online event ticketing (that is, it saves time), we move on to telling you a few more in this blog. 

FAST AND UN-FURIOUS

When customers were asked around about the features that incline them towards using the online ticketing system, roughly 85% attributed their inclination towards three reasons – it’s fast, favorable, and simple.

The process is short and really quick, and you can get done with it while you’re in your cab on your way back home from work, or halfway through your dinner. All you’ve to do is make a few selections, make the payment though well-known gateways, obtain the e-ticket and you’re done! Plus, you won’t have to do a lot of asking around for the types of tickets that are available or whether there are discounts you can avail, because most of it will be flashing at you on your mobile screens, like innocent puppies waiting to be adopted and taken home.

Also, it’s perfectly okay if the show is in less than a few hours and your wife is yelling at you for never doing anything right, because this time you’ll be able to prove it to her that you’re a darling by obtaining the tickets to the show, all thanks to the 24/7 availability of online tickets.

IT’S SECURE AND, WELL, SWEET!

“Sweet?! Oh, Don’t be ridiculous!”

“IT LETS ME CHOOSE MY OWN SEAT! How is that NOT sweet?”

People like to know what they are paying for, and they definitely LOVE it if they get to choose what they’re paying for. Nothing pleases customers as much as wide range of choices do. When they are offered different types of seats at different rates with different views and amenities, they realize the worth of their money and this helps them enjoy the event without any hint of uncertainties spinning in their minds. Also, the payment gateways are secure, and most of the time your order is displayed before you confirm it. That way, you’ll never be fooled by anyone. Not even your own mistakes.

STAY HUNGRY FOR THE ‘FEED’BACK

Whenever you use an online ticketing system, make sure your customers put in comments about the things they liked or disliked about it. If they’re not reviewing it, it only means you’ve not done a job good enough to get to their hearts. Make sure you have little feedback forms for your attendees after an event so that they understand you’re open to criticism and are always up for improvement. After all, the only thing that’s supposed to be constant is change.

The post Features Liked By Customers About Event Ticketing System appeared first on Yapsody.

FROM STALLS TO SERVERS

Gone are the days of setting up stalls and booking windows to sell your event tickets. Now, all you need is a computer and a working internet connection to get all your event ticketing done right at your fingertips. Plus, you won’t have to deal with angry customers as you put up a “Sorry, We Are Closed” sign. As long as you (and also your wife) are okay with it, you can keep up with the managing of your online ticket sales even at 3 AM. All the hassle of driving around town to distribute tickets to vendors and later returning to collect the unsold ones is saved. Also, you can cover a larger audience without even having to shift in your own chair. Anyone sitting in any corner of the world can buy event tickets without having to physically come down to any office or vendor. And for the cherry on top, online information and interaction are speedier, cheaper and more convenient as compared to offline. You can provide your customers with a truckload of information online and it won’t even take them hours of waiting in long queues to give their feedbacks.

RIGHT THERE, RIGHT THEN

Yapsody allows you to manage all sorts of dealings regarding your online ticket sales under a single roof. With the kind of extensive and easy-to-use features that we offer you, you can track sales, deal with cancellations, interact with your customers, provide services to your sponsors, and do everything else that an event covers (and sometimes, even more) in one place. You can add discounts, surcharges, and taxes to your events, sitting right there with a coffee mug staring at your laptop skin – not to mention, collecting the ticket sales in your local currency while dealing in your local language too! Could it BE any simpler?

THE “EFFECTIVE” IN “EFFECTIVE USAGE OF ONLINE TICKETING”

This is where we get to a major point in the process – how do I make sure I’m maximizing the benefits of Yapsody’s many features? Take advantage of the free opportunities we have to help you to promote your logo, advertise your next event and display your sponsors all on the e-ticket itself. Also, don’t hesitate to create multiple events because we got you covered on that front, too, as your customers can shop for events exactly like groceries, loading lots of them in their shopping carts all at once with one payment at the end. And check out our Social Media platforms for your promotions.

DO YOUR PART TO SAVE THE EARTH

Now, this might look like a cheesy school essay, but we can’t ignore the amount of havoc we’re causing in nature. Online ticketing is a much greener way to sell tickets, as you’ll be cutting down on the unnecessary wastage of paper by allowing your customers to store tickets on their mobile devices. And I don’t see any harm in choosing it as an alternative when you’re getting all the advantages of using the internet for event ticketing and also doing your little part in making this world a better place to live in.

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