Here’s our COVID-19 event presenter’s guide to strategizing for the future: 

1. Create a Sustainable Plan

The need for a sustainable way of planning events and gatherings will pave the way for future event presenters and organizers. It’s crucial to keep a sustainable and eco-friendly plan of action ready once all of this passes safely. Remember, that there will be an added layer of safety and health regulations in place for event safety. Here are 3 Ways To Make Your Event More Sustainable. 

2. Renovate Your Venue

A well planned present means a good future for any business. Chances are that your venue is a ghost town for now. Take this time to revamp or renovate your venue that doesn’t require much external participation. 

3. Customize Your Event Pages

As soon as you sign up on Yapsody, you have the option to create TEST events that help you get a feel of our platform and a projection of your online event store and events. Take this social distancing time out to customize variations of your event page that will lure your audiences. Our event ticketing platform is fully functional online with 24/7 Support. 

“Remember, with Yapsody you can choose to Pass On your ticketing fees to your attendees while selling event tickets online to save your money during this critical phase.”

4. Target A Smaller Audience

It might be quite a bit of wait before anyone can go ahead and organize an actual on-ground event. But no one can stop you from studying and analyzing your event attendees for the future. Target a smaller audience when you host an event as a litmus test. This will help you quantify your sustainable plan of action and then amplify it to larger audiences.

5. Go The Virtual Way

If you’ve been following artists, musicians, and performers, you must’ve noticed how smartly they’ve been using LIVE stream to bring people together. As an event organizer, you can take the virtual route of different social media and live streaming platforms to bring people together in the comfort of their homes. If you haven’t already, learn how you can Take the Virtual Route For Hosting Your Events.

6. Work on Your Email Templates

Always waiting on the last minute approvals from your design and marketing teams? Well, now that you have an ample amount of time to sit back and relax, let your creative juices flow and make good uses of your time. With our Mailchimp integration, you can send email campaigns to 

7. Improve Your Pricing Strategy

Abstain from charging exorbitant prices for your event tickets. As an event organizer, it’s your responsibility to create a budget-friendly pricing model that everyone can afford. With our discount options feature, you can offer different types of discounts and create multiple ticket types based on the type of event and audience.

8. Elevate Your Marketing Strategy

The COVID-19 pandemic will inevitably leave a lot of businesses dry. Your marketing strategy might also need navigation into a more budget-friendly route. Avoid marketing aggressively too fast too soon and work on improving your organic marketing. Through our event ticketing platform, you can optimize your events to appear on top of search results and also make use of our premium event listing.

Also read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post COVID-19 Event Presenter’s Guide: Strategizing For The Future appeared first on Yapsody.

If you haven’t postponed your events yet, you can get started with our  COVID-19 Event Postponement and Management Tips. Once you’ve successfully postponed your events and planned your communication around it, you can start hosting Different Types of Virtual Events to your bring your audience together online. For that, you also need the right platform to suit your live streaming needs. 

Here are a Few Platforms for Live Streaming Your Online Events

1. Facebook Live

Probably the most popular and highly cost-effective way for live streaming online events, Facebook Live has already seen a surge in usage from musicians, artists, and performers, to connect with their audiences during social distancing. Facebook not only prioritizes LIVE videos on the top of everyone’s feed, but they also send a notification to all your followers once you go LIVE and your online events can be easily shared once it’s finished. This solves the problem of having to market your event separately. With the live comment section, you can also address audience reactions and create a real, genuine way to connect with them. 

2. Instagram Live & IGTV

Another crowd-pleaser from the Facebook family, Instagram LIVE, and IGTV are event presenters best friends during an event. With the current scenario we all are in, Instagram Live and IGTV are best utilized for streaming your events online. Be it live music sets, performances, or a pep talk, consider these as micro-moments which make up your entire event offering as a whole. The whole world is glued to their phones and this the right time as an event presenter to bring the world a little bit closer.  

3. YouTube Live

If your community is used to the old school favorite, YouTube, then it is a good platform to stream your live event online. Simple and easy to use, YouTube live streaming is advantageous from the SEO perspective as these live stream videos appear on top of search results, unlike other streaming platforms. While creating a web event on our platform, you can use our in-built SEO For Event Pages that make your event page rank higher organically. 

4. Zoom

Zoom has become the go-to platform for live streaming a meeting or a webinar. Have a team meeting or a college presentation that can’t go amiss? You can trust on Zoom to have everyone smoothly sail through each and every sentence clearly without disturbances. Hospitality enterprises looking for a sturdy system need not look further than Zoom for their live streaming efforts. 

5. WebX

One from the heavyweights from Cisco, WebX scores top marks for its sheer product offerings like pre-event support, live event support during video conferencing, chat polling, and Q&A. If you’re an event planner who hosts conferences and corporate events on the regular, this one is for you to take your upcoming event online. 

No matter whichever streaming platform you use, you can easily create a web event for it on Yapsody. After receiving the live stream joining link, you can mail that link to your event attendees using our Mailchimp Integration. 

Remember, you can choose to Pass On your ticketing fees to your attendees and take advantage of our credit period to save your money during this critical phase. 

Also read: 

COVID-19 (Coronavirus) Resources for Event Presenters

If you have any queries while setting up your online events, reach out to support@yapsody.com.

The post Choosing The Right Platform For Live Streaming Online Events appeared first on Yapsody.

Providing a Facebook Application ID helps to ensure that the correct product image, product name, and product description continue to be shared in the event of some feature changes.

Steps To Set Up Your Facebook Application ID

1. Sign In To Facebook 

Go to the Facebook Developers Apps page, and sign in. Click the “Create New App” button. If you do not see the option to create a new app in the upper right-hand corner, click on “Register as Developer.”

2. Enter Your Application Name 

Use your store name as a name for the application in the “App Name” field.

3. Verify Your Account Details

After accepting the Facebook Platform Policies and having entered your App Name, click the “Continue” button. You’ll have to verify your account by providing a mobile number or credit card number. If your Facebook account has already been verified, you may not be asked to verify your account.

4. Enter Domain Name

You’ll now be on the Basic Settings page for your app, where the App Name you provided in Step 2 will be shown in the “Display Name” field. Check that this name is correct and that your contact email address is correct, and then proceed to the “App Domains” field. Enter your domain name in the “App Domains” field (e.g. papayadayspa.com).

5. Enter Store URL

Scroll down to the “Select how your app integrates with Facebook” section of the Basic page, and click “Website with Facebook Login.” It will expand to show a “Site URL” field where you have to enter your store URL in the “Site URL” field (e.g. http://www.papayadayspa.com ). Click the “Save Changes” button.

6 Assign Roles To Your Team

This is an optional step where you can give team members access to your application. To assign roles, click the “Roles” link that appears in the navigation menu on the left side of the page, and click the “Add” link that appears beside a user type listed on the Roles page to add a user.

The roles that may be assigned include:

• Administrators — complete access to the application and all of its settings.
• Developers — can modify all technical settings and access Facebook Insights but cannot reset the secret key, delete the application, or add additional users.
• Testers — can test the application in sandbox mode but cannot modify the application.
• Insights Users — can access Facebook Insights but cannot modify the application.
• Test Users — can access the User view of the app for the purpose of testing the functionality of that application.

7. Copy Your Facebook Application ID

Copy your Facebook App ID which can be found by clicking “Settings” in the navigation menu on the left side of the page, and then clicking the “Basic” link, which will take you to the Basic Settings page. 

Your Facebook App ID will appear beside the “App ID” field, located near the top of the page. Once you’ve copied your App ID, you may paste it into either the Facebook-application-id field on the Variables page in Store Editor or into the Facebook Application ID field in the Design Wizard. Your store must be published after entering the Facebook App ID.

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Steps to Fetch Your Twitter Consumer Key and Secret Key

1. Login to Twitter 

Go to https://dev.twitter.com/apps/new and log in with your Twitter credentials. Fill up the necessary required fields, accept the Terms Of Service, and solve the CAPTCHA.

2. Submit The Form and Fetch Details

After submitting the form, go to the API Keys tab where you will find your Consumer key and Consumer secret keys. Copy the consumer key (API key) and consumer secret key from the screen into the Yapsody dashboard.

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Steps To Enable Opt-In Feature

1. Go To Settings

Login to your Yapsody account and hover the cursor on the account name at the top left and click on Settings. 

Under the Account Settings page, to the left-hand side, click on “Transactions”

2. Enable Opt-In Feature

Now, scroll down until you see the option of “Enable opt-in for promotional and marketing emails as default”. Check/Uncheck the box in order to make the option default and make sure to save it. 

As soon as you click “Save“, the option of “Presenter may notify me of special offers and events” will be checked by default each time a ticket buyer reaches your checkout page however it wouldn’t be mandatory. Your ticket buyer can still uncheck the option before completing the transaction if they do not wish to receive any promotional emails. 

3. Access Customer List Report

In order to boost your business, our platform stores your ticket buyers’ data who opted in as well as opted out to receive promotional and marketing emails from you. In order to access the report, all you need to do is mouse hover on the account name at the top left and click “Customer List” from the list.

Now click “Filter Options” just below Customer Name.

Refer to the last option of “Marketing Opt-in” on the following Pop-up and click “Opted-In” or “Opted Out” as per your requirement and click “Apply.”

Lastly, in order to view the details as per the option selected click “Generate Report” just below the “Filter Options.” 

Note: If you need help to promote events, Our suite of marketing services has always gone hand in hand with solving intricate challenges faced in the hospitality & entertainment industry. Learn More About Our Marketing Services For The Hospitality & Entertainment Industry

The post Enabling ‘Ticket Buyer Opt-In’ Feature For Your Marketing Emails appeared first on Yapsody.

Steps to Optimize Your Event Pages

1. Select the ‘Marketing’ tab.

Go to the Event Setup Wizard by creating a new event or editing an existing event and select the ‘Marketing‘ tab.

2. Configure your SEO

Select the ‘SEO‘ option under the Marketing tab to configure the SEO for your event page.

The search engine preview you will find at the top of the screen already contains the default metadata that Yapsody submits to search engines based on event information you have already provided in the event setup process.  Anything that you enter into the text boxes (i.e., Meta Title, Meta Description, and Meta Keywords) simply overrides the default metadata.

Details on what Meta Titles, Meta Descriptions, and Meta Keywords are can be found on SEO sub-tab in the Event Setup Wizard. As you enter custom content into the text boxes, notice how your event listing changes in the search engine preview at the top of the screen.  This preview will give you a good idea of how your event will appear in live Google search results.

Note: If you need help to promote events, Our suite of marketing services has always gone hand in hand with solving intricate challenges faced in the hospitality & entertainment industry. Learn More About Our Marketing Services For The Hospitality & Entertainment Industry

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Event Marketing Tools and Services from Yapsody 

1. Event Marketing Tools 

We strongly believe that successful events don’t just happen. Event success and attendee footfall require a solid marketing strategy along with marketing tools to bring that strategy in action. As an event presenter on Yapsody, you have access to Facebook Pixel Tracking, Event SEO Optimization, Google Analytics, MailChimp Integration, Social Media Sharing, WordPress Plugin, and Widgets.

2. Event Marketing Services 

We realize how time-consuming planning and organizing events can get. So much so that you forget about marketing your event properly. To offset your efforts, we offer a few event marketing services such as Premium Event Listing, Social Media Promotion, and Blogs to get you started. 

The post Event Marketing Tools & Services To Maximize Your Reach appeared first on Yapsody.

Steps to Share Your Events

1. Sharing Events on Facebook

Select the event you want to promote and click on Promote. Click on Social Media. 

You’ll get a pop-up displaying “Promote your event now!”

After you click on Share, you will be directed to your Facebook page. Add a brief event description in the “Say Something about this” section and click on “Post to Facebook“.

Your event will be shared and promoted on Facebook. When your ticket buyer clicks on the event post, they will land on your Online Ticket Store.

2. Sharing Events on Twitter 

Once you’ve shared that event on Facebook, follow the same process and click on the Tweet sign.

You’ll be directed to the Twitter page with the event details where you can add your brief description before tweeting it. 

Click on Tweet and your event will be shared through your Twitter. When your ticket buyer clicks on the tweet, they will land on your Online Ticket Store.  

3. Sharing Events on Pinterest 

After promoting your event on Facebook and Twitter, you can also share it on Pinterest. Click on the “Pin It” Icon. 

Enter your Credentials (Email and Password) and click on Login to choose an image and Create Pin by clicking on “Save.“

After clicking on “Save“, click on Create Board to enter the details as per your preference and click on “Create” at the bottom of the page.  

 Now click on “See it Now” and your event advertisement will be published.

Your event will be successfully shared on Pinterest. 

Note: If you need help to promote events, Our suite of marketing services has always gone hand in hand with solving intricate challenges faced in the hospitality & entertainment industry. Learn More About Our Marketing Services For The Hospitality & Entertainment Industry

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